10 Peach Productions

Background

10 Peach (formerly known as Eleven) is an Australian free-to-air television channel operated by Network 10 and owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and ViacomCBS Domestic Media Networks (formerly CBS Corporation); the latter would ultimately acquire Network 10 in 2017. 10 Peach focuses primarily on programming targeted at a young adult audience. The channel also aired children's programming, prior to the launch of 10 Shake in September 2020. It took on its current name on October 31, 2018 as part of a larger rebranding of Network 10. The new name is intended to provide a clearer scope for the channel's programming; with Network 10's chief content officer Beverley McGarvey describing 10 Peach as feeling "relaxed" and "almost a guilty pleasure" to viewers, with some of its programming attempting to represent all that the peach fruit itself stood for.

Eleven

1st Logo (January 11, 2011-April 10, 2015)

Logo: On a light blue background, the Eleven logo diagonally wipes in. The URL "eleven.com.au" (later tenplay.com.au) fades in underneath it.

FX/SFX: The logo wiping in.

Music/Sounds: Bongo playing sounds and sparkling noises.

Availability: Was seen on locally produced shows by Eleven until the 2015 rebrand.

Editor's Note: None.

2nd Logo (April 10, 2015-October 31, 2018)

Logo: On a purple background, purple, blue and black lines slide in from the left. They then turn around, revealing that they are the Eleven logo. Like before, the URL "tenplay.com.au" fades in.

FX/SFX: Great CGI!

Music/Sounds: Same as before.

Availability: No longer current, as Network Ten rebranded Eleven as 10 Peach. Was seen on locally produced shows by Eleven.

Editor's Note: None.

10 Peach

(October 31, 2018-)

Logo: On a salmon background with dark red cherries moving around, we see the 10 Peach logo in the middle, but with "Peach" in white instead and not purple. The URL "tenplay.com.au" is seen below it.

FX/SFX: The cherries moving.

Music/Sounds: A one note creepy-like sounding tune held throughout the logo.

Availability: Current. Seen on locally produced shows from the company since the 2018 Network 10 rebrand.

Editor's Note: None.