2V Media

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 17:36, 23 April 2024 by Dison (talk | contribs)


Background

Studio 2V (Studio 2B (Студия 2В)) was formed in May 2000 from a merger between the "Video International" Production Center (Продюсерский центр "Видео Интернешнл") and the Keosayan brothers' Gold Vision. The resulting unit was no longer tied to the Video International advertising agency, which would close down in 2016. In 2023, in order to start shifting from television to digital media, the company changed its name to 2V Media (2B Media (2B Медиа)).


Studio 2V (Studio 2B)

1st Logo (August 19, 2000-January 22, 2011)


Visuals: Against a blue and gold background with spotlights, a blue-colored square with some pixels in the bottom-right hand corner and sprocket holes on the top-right hand corner, resembling a filmstrip, flip into place from the left, followed by a silver blue-outlined "2B". The text "CTYDИЯ" (STUDIO) in OCR A Extended font flips in from the right below "2B". The square quickly loses the sprocket holes and splits into several small squares which fly away. The logo fades out, and the word "представляет" (Presents) in the 1997 VI font fades in.

Technique: CGI.

Audio: The music from the 1997 Video International logo.

Availability: Can only be found on recorded Russian shows. The most particular one is Своя Игра (Our Game), the Russian version of Jeopardy!. Although it was officially retired in 2010, this logo continued to appear on Диалоги о животных (Dialogs About Animals) until January 22, 2011.

2nd Logo (September 19, 2010-January 15, 2023)


Visuals: Many sky blue light streaks form the logo over a blue foggy space background. "2B" appears in light, surrounded by computerized/sci-fi circles, which immediately vanish as the same transparent rectangle is drawn. Another set of light streaks appears and creates the words "СТYДИЯ" in the same font from before below the filmstrip. Then "ПРЕДСТАВЛЯЕТ" in black reveals itself, evened below over the light. The background continues to flow.

Technique: CGI.

Audio: A new crystallized theme starting with a synth pad chords with a synth gurgle (the sound has been reused in "Sunslammer" by Seth Peelle from Homestuck Vol. 5) and segueing to the three fading dings.

Availability: Seen on episodes of Своя Игра, Сто к одному (100 to 1; the Russian version of Family Feud), and a video showcasing show Сам себя режиссёр (Be a Director Yourself) from the time.

2V Media (2B Media)

Logo (January 21, 2023-)


Visuals: There is a close-up of the holed "2V" monogram followed by the words "MEDIA" in a light blue neon particle texture. The logo is revealed from underneath the expanding floor and zooms out on a grey background.

Technique: CGI.

Audio: A synth drum tune.

Availability: Seen on episodes of Своя Игра, Сто к одному, and Сам себя режиссёр since January 2023.

Video International
2V Media
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