40 Acres and a Mule Filmworks: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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'''Audio:''' None.
'''Audio:''' None.


'''Availability:''' Can be seen on ''Do the Right Thing'', ''She's Gotta Have It'', ''School Daze'', and ''Malcolm X'', among others. The version without the logo appears on ''Jungle Fever''.
'''Availability:''' It can be seen on ''Do the Right Thing'', ''She's Gotta Have It'', ''School Daze'', and ''Malcolm X'', among others. The version without the logo appears on ''Jungle Fever''.


=== 2nd Logo (May 13, 1994-)===
=== 2nd Logo (May 13, 1994-)===
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{{YouTube|id=a7C2gkJE72s|id2=nSShrLpd-wI|id3=EUsEkkat1ZQ}}
{{YouTube|id=a7C2gkJE72s|id2=nSShrLpd-wI|id3=EUsEkkat1ZQ}}


'''Visuals:''' This is a parody/homage to the [[Mark VII Limited]] logo. On a metallic background (either {{color|gray}} or {{color|saddlebrown|brown}}), a hand holding a stamper places it on the surface. With a hammer, it knocks the stamper and pulls it away, revealing the same design from the previous logo, here surrounded by the text "MADE IN BROOKLYN, USA" and "EST. 1979". The company name, "BY ANY MEANS NECESSARY", "YA DIG" and "SHO NUFF" wipe in letter-by-letter.
'''Visuals:''' This is a parody/homage to the [[Mark VII Limited]] logo. On a metallic (either gray or brown) background, a hand (presumably Spike Lee's own hand) holding a stamper places it on the surface. With a hammer, it knocks the stamper once and pulls it away, revealing the same design from the previous logo, here surrounded by the text "MADE IN BROOKLYN, USA" and "EST. 1979". The company name, "BY ANY MEANS NECESSARY", "YA DIG" and "SHO NUFF" wipe in letter-by-letter.


'''Variant:'''
'''Variant:''' A sped up version of the logo appears on the Netflix series adaptation of ''She's Gotta Have It''. In addition, the text surrounding the logo now reads "MADE IN DA REPUBLIC OF BROOKLYN, USA".

* A sped up version of the logo appears on the Netflix series adaptation of ''She's Gotta Have It''. In addition, the text surrounding the logo now reads "MADE IN DA REPUBLIC OF BROOKLYN, USA".
* From 1994 to 2004, "YA DIG" and "SHO NUFF" are below "BY ANY MEANS NECESSARY". Starting with Inside Man in 2006, "YA DIG" and "SHO NUFF" are above "BY ANY MEANS NECESSARY".


'''Technique:''' Live-action and 2D animation.
'''Technique:''' Live-action and 2D animation.
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'''Availability:''' Made its debut on ''Crooklyn'' and has appeared on every film since.
'''Availability:''' Made its debut on ''Crooklyn'' and has appeared on every film since.

{{American film logos}}
[[Category:United States]]
[[Category:United States]]
[[Category:Film logos]]
[[Category:Film logos]]
[[Category:American film logos]]{{American film logos}}
[[Category:American film logos]]
[[Category:Vanity cards]]
[[Category:Vanity cards]]
[[Category:Spike Lee]]
[[Category:English-language logos]]

Latest revision as of 11:44, 25 October 2024

Background

40 Acres and a Mule Filmworks is the production company of director Spike Lee, founded in 1979. It was named after an historical event where in 1865, General William T. Sherman ordered the distribution of 40 acres of lots to some freed African-American families on the Georgia coast, and also distributed some army mules.

1st Logo (August 8, 1986-November 18, 1992)

Visuals: On a black background, there is a circle with a "4" inside, an "o" up right to the number, and an "a" down right to it. Below the logo are the words "A Forty Acres and A Mule Filmworks" and "Production".

Variants:

  • Later, "Production" was replaced with "YA-DIG" and "SHO-NUFF".
  • On Jungle Fever, the logo is absent.

Technique: A still, printed image.

Audio: None.

Availability: It can be seen on Do the Right Thing, She's Gotta Have It, School Daze, and Malcolm X, among others. The version without the logo appears on Jungle Fever.

2nd Logo (May 13, 1994-)


Visuals: This is a parody/homage to the Mark VII Limited logo. On a metallic (either gray or brown) background, a hand (presumably Spike Lee's own hand) holding a stamper places it on the surface. With a hammer, it knocks the stamper once and pulls it away, revealing the same design from the previous logo, here surrounded by the text "MADE IN BROOKLYN, USA" and "EST. 1979". The company name, "BY ANY MEANS NECESSARY", "YA DIG" and "SHO NUFF" wipe in letter-by-letter.

Variant:

  • A sped up version of the logo appears on the Netflix series adaptation of She's Gotta Have It. In addition, the text surrounding the logo now reads "MADE IN DA REPUBLIC OF BROOKLYN, USA".
  • From 1994 to 2004, "YA DIG" and "SHO NUFF" are below "BY ANY MEANS NECESSARY". Starting with Inside Man in 2006, "YA DIG" and "SHO NUFF" are above "BY ANY MEANS NECESSARY".

Technique: Live-action and 2D animation.

Audio: Factory-like sounds, followed by a loud "CLANG!". Sometimes, the wiping of the text is accompanied by metallic whirring.

Availability: Made its debut on Crooklyn and has appeared on every film since.

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