40 Acres and a Mule Filmworks: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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===Background===
===Background===
'''40 Acres and a Mule Filmworks''' is the production company of director {{w|Spike Lee}}, founded in 1979. It was named after the 1865 {{w|Forty acres and a mule|historical event}} where in 1865, General Sherman ordered the distribution of '''40 acres''' of lots to some freed black families on the Georgia coast, and also distributed some army '''mules'''.
'''40 Acres and a Mule Filmworks''' is the production company of director {{w|Spike Lee}}, founded in 1979. It was named after an {{w|Forty acres and a mule|historical event}} where in 1865, General William T. Sherman ordered the distribution of '''40 acres''' of lots to some freed African-American families on the Georgia coast, and also distributed some army '''mules'''.


===1st Logo (August 8, 1986-November 18, 1992)===
=== 1st Logo (August 8, 1986-November 18, 1992)===
<gallery mode="packed" heights="180">
<gallery mode="packed" heights="180">
File:40AcresAndAMule1.png
File:40AcresAndAMule1.png
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'''Availability:''' Uncommon. Can be seen on ''Do the Right Thing'', ''She's Gotta Have It'', ''School Daze'', and ''Malcolm X'', among others. The version without the logo appears on ''Jungle Fever''.
'''Availability:''' Uncommon. Can be seen on ''Do the Right Thing'', ''She's Gotta Have It'', ''School Daze'', and ''Malcolm X'', among others. The version without the logo appears on ''Jungle Fever''.


===2nd Logo (May 13, 1994-)===
=== 2nd Logo (May 13, 1994-)===
<gallery mode="packed" heights="180">
<gallery mode="packed" heights="180">
File:40AcresAndAMule3.jpg
File:40AcresAndAMule3.jpg
File:40acresandamulefilmworks.png</gallery>
File:40acresandamulefilmworks.png</gallery>
{{YouTube|id=55i-nhTlegk|id2=nSShrLpd-wI}}
{{YouTube|id=a7C2gkJE72s|id2=nSShrLpd-wI|id3=EUsEkkat1ZQ}}


'''Logo:''' This is a parody/homage of the [[Mark VII Limited]] logo. On a wooden background (either {{color|gray}} or {{color|brown}}), a hand holding a stamper places it on the surface. With a hammer, it knocks the stamper and pulls it away, revealing the same design from the previous logo. The company name, "BY ANY MEANS NECESSARY", "YA DIG" and "SHO NUFF" wipe in later.
'''Logo:''' This is a parody/homage to the [[Mark VII Limited]] logo. On a metallic background (either {{color|gray}} or {{color|brown}}), a hand holding a stamper places it on the surface. With a hammer, it knocks the stamper and pulls it away, revealing the same design from the previous logo, here surrounded by the text "MADE IN BROOKLYN, USA" and "EST. 1979". The company name, "BY ANY MEANS NECESSARY", "YA DIG" and "SHO NUFF" wipe in letter-by-letter.


'''Variant:''' A sped up version of the logo appears on the Netflix series adaptation of ''She's Gotta Have It''. In addition, the text surrounding the logo now reads "MADE IN DA REPUBLIC OF BROOKLYN, USA".
'''Technique:''' Live action and the animation of wiping.


'''Technique:''' Live-action and the animation of wiping.
'''Music/Sounds:''' Factory-like sounds, followed by a loud "BANG!". Sometimes, the wiping of the texts have metallic noises.


'''Music/Sounds:''' Factory-like sounds, followed by a loud "CLANG!". Sometimes, the wiping of the text is accompanied by metallic whirring.
'''Availability:''' Common. Appears on films by Spike Lee, like ''Bamboozled'', ''Crooklyn'', ''He Got Game'' and ''Love & Basketball''.

'''Availability:''' Common. Made its debut on ''Crooklyn'' and has appeared on every film since.


'''Legacy:''' This logo pays a nice homage to the Mark VII Limited logo.
'''Legacy:''' This logo pays a nice homage to the Mark VII Limited logo.

Revision as of 21:37, 4 April 2023

Background

40 Acres and a Mule Filmworks is the production company of director Spike Lee, founded in 1979. It was named after an historical event where in 1865, General William T. Sherman ordered the distribution of 40 acres of lots to some freed African-American families on the Georgia coast, and also distributed some army mules.

1st Logo (August 8, 1986-November 18, 1992)

Logo: On a black background, we see a circle with a "4" inside, an "o" up right to the number, and an "a" down right to it. Below the logo are the words "A Forty Acres and A Mule Filmworks" and "Production".

Variants:

  • Later, "Production" was replaced with "YA-DIG" and "SHO-NUFF".
  • On Jungle Fever, the logo is absent.

Technique: None.

Music/Sounds: None.

Availability: Uncommon. Can be seen on Do the Right Thing, She's Gotta Have It, School Daze, and Malcolm X, among others. The version without the logo appears on Jungle Fever.

2nd Logo (May 13, 1994-)


Logo: This is a parody/homage to the Mark VII Limited logo. On a metallic background (either gray or brown), a hand holding a stamper places it on the surface. With a hammer, it knocks the stamper and pulls it away, revealing the same design from the previous logo, here surrounded by the text "MADE IN BROOKLYN, USA" and "EST. 1979". The company name, "BY ANY MEANS NECESSARY", "YA DIG" and "SHO NUFF" wipe in letter-by-letter.

Variant: A sped up version of the logo appears on the Netflix series adaptation of She's Gotta Have It. In addition, the text surrounding the logo now reads "MADE IN DA REPUBLIC OF BROOKLYN, USA".

Technique: Live-action and the animation of wiping.

Music/Sounds: Factory-like sounds, followed by a loud "CLANG!". Sometimes, the wiping of the text is accompanied by metallic whirring.

Availability: Common. Made its debut on Crooklyn and has appeared on every film since.

Legacy: This logo pays a nice homage to the Mark VII Limited logo.

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