ABC Signature

From the Audiovisual Identity Database, the motion graphics museum

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Logo descriptions by Silversword55, AsdfTheRevival, and PluMGMK Logo captures by Eric S., Silversword55, AsdfTheRevival, snelfu, PluMGMK, and ClosingLogosHD Video captures courtesy of Jason Isaacs, JohnnyL80, and PluMGMK


Background: ABC Studios was originally formed as "Touchstone Television", which was then renamed as "ABC Television Studios" in February 2007 before it was renamed again to its current name in May 2007.


1st Logo (May-September 23, 2007) ABC Studios (May 2007)ABC Studios (2007) (16:9) (HD)

Logo: On a white background, a black ABC circle iris in on the left with the text "studios" in the same font as the ABC logo, with a shadow effect rises up from the middle of the screen on the right side of the logo.

FX/SFX: The circle and text appearing.

Music/Sounds: None.

Availability: Rare. Appeared on Jimmy Kimmel Live, season 2 of Kyle XY, and some ABC summer programs in 2007.

Editor's Note: Rather simple, but it's likely just a placeholder for the next logo.


2nd Logo (September 24, 2007-September 2013) ABC Studios (2007)ABC Studios (2007)

Nicknames: "The Silhouettes", "Silhouettes Working on Set", "ABC Camera"

Logo: On a white/silver background, we see silhouettes of people working, carrying ladders, cameras, etc. as if they were working on a studio. then we rapidly zoom to a lens of a camera, which overtakes the screen. Then we see the ABC logo, in 3D with a "glossy" texture, with "studios" next to it, in a dark background with a small blue streak passing by, similar to the "Start Here" graphics from the 2007 fall season.

Trivia: The whole logo appears to be a throwback to the classic 1962 "An ABC Presentation" camera logo. At the beginning of the logo, the numbers 4, 8, 15, and 16 appear on the clapper, then 15 and 16 change to 23 and 42. These are the recurring numbers from Lost. Design-wise, this logo was probably the work of Troika Design Group, who were behind the "Start Here" look.

Variant: A widescreen version exists.

FX/SFX: The people moving around and the 3-D ABC logo shining.

Music/Sounds: A bass drum "boom" sound is heard, then an uplifting, 5-note orchestration, mixed with twinkle sounds (the first four notes is the ABC jingle that been used since 1998), original network airings along with CBS airings use their generic themes.

Music/Sounds Variant: There is a longer version of the theme.

Availability: Somewhat uncommon. This logo is no longer used as of September 2013.

   It's on just about any show produced by ABC before 2013 (i.e. Desperate Housewives, Grey's Anatomy, Scrubs etc.), excluding the ABC broadcasts which have it cut out in favor of an in-credit mention for the studio; VOD and home media releases have the logo though.
   It can also be seen on Criminal Minds and Ghost Whisperer on CBS, and other ex-Touchstone shows (except for post-2007 episodes of Monk).
   A shorter widescreen version was seen on S2 of Dirt on FX.
   The version with the music was last seen on Jimmy Kimmel Live on ABC and the short-lived Legend of the Seeker in syndication.


Editor's Note: None.


3rd Logo (September 2013- ) ABC Studios 2013 (red version)ABC Studios (2013)

Logo: On a dark, murky background, a pale yellow spotlight fades in, moving towards the top-right of the screen. It flashes brightly for a moment, and some of its light morphs into the 2013 ABC logo and the word "studios", now in a different font, written next to it. The word and logo shine and zoom in. The spotlight continues to move towards the corner, gradually fading out, leaving just the ABC logo and "studios" written on the once again murky background.

Variants:

   Early Variant: The spotlight and tint on the ABC logo are red.
   There is a variant in which the light and ABC Studios logo simply fade and zoom in. This version looks much cheaper.
   On Blood & Oil, the word "signature" replaces "studios".


FX/SFX: The spotlight shining and moving, the logo and word fading, shining and zooming in.

Music/Sounds: A light 6-note synthesized glockenspiel tune, followed by a deep string note. For the prototype, it's silent.

Music/Sounds Variants:

   Sometimes, the music from the previous logo is heard.
   Starting with Agent Carter, the theme is slightly slowed-down.
   On Blood & Oil, a guitar version of the music is used.
   Network airings have its generic theme.
   An extended version of the theme exists, this can be found at the beginning of all current DVD/Blu-ray boxsets of ABC Studios shows released by Disney.


Availability: Very common.

   The standard pale yellow version appears on current episodes of ABC shows, such as Jimmy Kimmel Live! and Betrayal.
   The red version appeared on early episodes of Marvel's Agents of S.H.I.E.L.D.
   Again, not on the actual ABC broadcasts of said shows, which have the in-credit mention.


Editor's Note: None.


4th Logo (2016- ) ABC Studios (2013?) #1ABC Studios (2013?) #2

Logo: We see the ABC logo (in gray tones) zooming out to the left part of the screen, showing the word "studios" with a flash below (which gradually disappear) on a gray background with a glow.

Variant: A red-colored version exists.

FX/SFX: The logo zooming out and the flash.

Music/Sounds: None.

Availability: So far seen at the beginning of international prints of ABC shows such as Once Upon a Time, as well as international airings of Disney theatrical films such as Ed Wood and Honey I Shrunk the Kids.

Editor's Note: None.

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