ABS-CBN (1961-1972)

Credits

Descriptions by
RichYong and PATRICKSTARSEVEN

Captures by
RichYong

Editions by
DatuDimatablan, LMgamer36, PATRICKSTARSEVEN and Nico234

Background

On February 1, 1967, the Lopez brothers' Chronicle Broadcasting Network (CBN) was renamed ABS-CBN Broadcasting Corporation. ABS-CBN opened its Broadcast Center along Bohol Avenue, Quezon City on December 18, 1968, and on November 14, 1969, DZAQ-TV was transferred to channel 2, where it remained the positioning frequency of the station for more than 50 years, while DZXL-TV transferred to channel 4 (and later became the state-run People's Television Network).

On September 23, 1972, ABS-CBN was forced to shut down, due to then-President Ferdinand Marcos' declaration of martial law. A year later, Roberto Benedicto (who owned the Kanlaon Broadcasting System at the time) acquired its corporate assets (including the Broadcast Center) and established a new network called Banahaw Broadcasting Corporation, with DZAQ-TV becoming its flagship station.

1st (known) Logo (1966?)

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Visuals: The words "TODAY! SEE..: Channel 3 IN COLOR 1:00-3:00 P.M.", stacked on top of each other, zoom in against a color bar background. When it fully zooms in, the text fades out.

Technique: Camera-controlled animation.

Audio: None.

Availability: It can be found here.

2nd (known) logo (February 1, 1967-September 23, 1972)

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Visuals: On a black background, inside a square outline is a vertical line (which represents a transmitter), and three circles surrounding it (which represents the three island groups of the Philippines which are Luzon, Visayas, and Mindanao).

Technique: None.

Audio: A flute playing ABS-CBN's 13-note corporate jingle.

◄ Alto Broadcasting System Chronicle Broadcasting Network

ABS-CBN (1961-1972)

Banahaw Broadcasting Corporation ►