AT&T (Production Logos): Difference between revisions

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Contents

1st Logo (1966-1969)	2nd Logo (1982-1984)	3rd Logo (Late 1982-1991)

1st Logo (1966-1969)

Visuals: On a blue background, there is the Bell System of the time with the text "AT&T" next to it. Below it is "and Associated Companies". A copyright notice is seen below.

Variants:

One film/show has the logo in a yellow background, paired with the Audio Productions in-credit notice.
On The Incredible Machine, the background is black, and the logo is paired with the Owen Murphy Productions logo.

Technique: A still, printed image.

Audio: The closing theme of the show or none.

Availability: Seen at the end of shows/films like The Incredible Machine.

2nd Logo (1982-1984)

Visuals: Just the logo of the time in dark blue on a blue background, alongside the copyright year below it.

Technique: A still, printed image.

Audio: The closing theme of the show.

Availability: Presumably seen on AT&T corporate videos during the government-mandated transitionary period in which the Bell System worked with the government on an acceptable breakup plan, and also appears at the end of 1983-1984 editions of The MacNeil/Lehrer NewsHour.

3rd Logo (1984-1991)

Visuals:

Opening: On a black background , there is blue triangular prisms flying forward forming the AT&T sphere logo. As it rotates a bit, there is "AT&T" slide up and the logo turns 2D.
Closing: Similar to the above; we see a front view of the prisms flying from the left to form the AT&T sphere logo. "AT&T" fades in below. The logo turns 2D.

Variant: Sometimes, the logo would be still, and the copyright year appears below it.

Trivia: This logo was designed by Saul Bass, who also did the 1969 logo for the Bell System (which AT&T owned until 1983), and the Warner Bros. "Big W" logo.

Technique: CGI.

Audio: Either a warbly synth bass, followed by five synthesized notes and four synth-piano notes or no music at all. When the music is played, it usually fades out later.

Audio Variant:

One variant had a different synth theme.
On one occasion, the closing variant was used with a shortened version of the music, at the beginning of the video.

Availability: Seen on corporate videos from AT&T. This animation was also seen on MacNeil/Lehrer programs on PBS which had AT&T as their corporate sponsor, including The MacNeil/Lehrer NewsHour and My Heart, Your Heart. Sometimes the opening could appear as the closing, and the closing as the opening.

@@ Line 1: / Line 1: @@
-{{PageButtons|Production Logos=1}}
 {{PageCredits|description=Doctorine Dark and Cesar Blanco|capture=Doctorine Dark and Kyrongenius1|video=Doctorine_Logos, Broken Saw and The Logo Channel (Mr. Logo)}}
 {{ImageTOC
@@ Line 14: / Line 13: @@
 </gallery>
 {{YouTube|id=nTpizEX4w4c|id2=M4viEHaMuxo}}
-'''Logo:''' On a blue background, we see the [[Bell System]] of the time with the text "AT&T" next to it. Below it is "and Associated Companies". A copyright notice is seen below.
+'''Visuals:''' On a blue background, there is the [[Bell System]] of the time with the text "AT&T" next to it. Below it is "and Associated Companies". A copyright notice is seen below.
 '''Variants:'''
@@ Line 20: / Line 19: @@
 *On ''The Incredible Machine'', the background is black, and the logo is paired with the Owen Murphy Productions logo.
-'''Technique:''' None.
+'''Technique:''' A still, printed image.
-'''Music/Sounds:''' The closing theme of the show or none.
+'''Audio:''' The closing theme of the show or none.
 '''Availability:''' Seen at the end of shows/films like ''The Incredible Machine''.
@@ Line 29: / Line 28: @@
 [[File:AT&T (1982).png|350px|center]]
 {{YouTube|id=zWZhigQdW0A}}
-'''Logo:''' Just the logo of the time in {{color|darkblue|dark blue}} on a {{color|dodgerblue|blue}} background, alongside the copyright year below it.
+'''Visuals:''' Just the logo of the time in dark blue on a blue background, alongside the copyright year below it.
-'''Technique:''' None.
+'''Technique:''' A still, printed image.
-'''Music/Sounds:''' The closing theme of the show.
+'''Audio:''' The closing theme of the show.
 '''Availability:''' Presumably seen on AT&T corporate videos during the government-mandated transitionary period in which the [[Bell System]] worked with the government on an acceptable breakup plan, and also appears at the end of 1983-1984 editions of ''The MacNeil/Lehrer NewsHour''.
@@ Line 45: / Line 44: @@
 {{YouTube|id=wrJKJbovx8g|id2=maCpquKJ1O8|id3=7HB1o_7Fwls}}
-'''Logo:'''
+'''Visuals:'''
-*On a black background , we see blue triangular prisms flying forward forming the AT&T sphere logo. As it rotates a bit, we see "'''AT&T'''" slide up and the logo turns 2D.
+*Opening: On a black background , there is blue triangular prisms flying forward forming the AT&T sphere logo. As it rotates a bit, there is "'''AT&T'''" slide up and the logo turns 2D.
-*Similar to the above; we see a front view of the prisms flying from the left to form the AT&T sphere logo. "'''AT&T'''" fades in below. The logo turns 2D.
+*Closing: Similar to the above; we see a front view of the prisms flying from the left to form the AT&T sphere logo. "'''AT&T'''" fades in below. The logo turns 2D.
 '''Variant:''' Sometimes, the logo would be still, and the copyright year appears below it.
@@ Line 55: / Line 54: @@
 '''Technique:''' CGI.
-'''Music/Sounds:''' Either a warbly synth bass, followed by five synthesized notes and four synth-piano notes or no music at all.
+'''Audio:''' Either a warbly synth bass, followed by five synthesized notes and four synth-piano notes or no music at all. When the music is played, it usually fades out later.
-'''Music/Sounds Variant:''' One variant had a different synth theme.
+'''Audio Variant:'''
+* One variant had a different synth theme.
-'''Availability:''' Seen on corporate videos from AT&T. This animation was also seen on ''MacNeil/Lehrer'' programs on [[Public Broadcasting Service|PBS]] which had AT&T as their corporate sponsor, including ''The MacNeil/Lehrer NewsHour'' and ''My Heart, Your Heart''.
+* On one occasion, the closing variant was used with a shortened version of the music, at the beginning of the video.
+'''Availability:''' Seen on corporate videos from AT&T. This animation was also seen on ''MacNeil/Lehrer'' programs on [[PBS]] which had AT&T as their corporate sponsor, including ''The MacNeil/Lehrer NewsHour'' and ''My Heart, Your Heart''. Sometimes the opening could appear as the closing, and the closing as the opening.
 {{Navbox-AT&T}}
 [[Category:American technology logos]]
@@ Line 67: / Line 68: @@
 [[Category:Television logos]]
 [[Category:American television logos]]
+[[Category:American sponsor bumpers]]
+[[Category:Sponsor bumpers]]
+[[Category:English-language logos]]