AVID:About

Who are we?

...It all started thirteen years ago when the original CLG Wiki was created as an alternative to "KRS logos" on closing logos descriptions. We're now a reference in the history of closing logos and a main power in the history of logo preservation...

We are CLG Wiki, an archive to all things logos and motion graphics. We're here to document trends, history, and other things of these forms of visual arts! Hope you enjoy our site!

FAQ

What's a logo, you ask?

According to Michael Evamy's "Logo", a logo is one of the most powerful resources which brands have to attract attention from a global public rushed lives. They're identity marks designed to be easily recognized. Most people consider logos are symbols containing any type of abstract or pictorial meaning, like Ladd Company's tree or Walt Disney's castle. Otherwise, a logo can also be a combination of pictorial elements, like HBO's or 3M. In fact, a logo is that: a "unitary typographic element". Evamy points that "It can be a new name and slogan, the development of a new <<brand architecture>>, a number of visual and corporate brands (...)".

Then, what's a closing logo?

A closing logo is that little indent seen at the end of TV programming -or at least, was seen at some point-, but also can mean the logos seen at the beginning or end of a movie production and release, home video tape or disc, and even video-games.

And why does this wiki exist?

There's a lot of the historical TV and cinema information which needs to be preserved from being lost. We preserve those corporate indents from being lost or plastered here. Also, we provide descriptions of its animation instead of having it on video. We can also be a reference for any graphic designer, historian, industrial designer, architects and publicists.

Why this wiki is grouped by the method of transmission of the logo and not, for example by colors or shapes?

Our wiki is first of all grouped in general by the type of transmission of the logo, if it was designed to be broadcast on TV or displayed on cinema. Then, on every section, we group the logos by the mother company (p.e. National Amusements owns Paramount, Viacom, Inc., and CBS Corporation so those logos will be under the banner "National Amusements"). Then every logo company is listed by year.

Why most of your logo articles don't have the name of the logo designer?

Many marketing products in the film industry come from old ancient designs executed by anonymous designers who thought it won't be convenient to put their name or signature on the design. Today, the figure of exclusive designer like once were Saul Bass or José Cruz Novillo tends not to exist. Usually are large companies, working in the hundreds, if not thousands, of designers, and who knows if the logo itself will have done the big big boss or third draftsman in the western sector of the company. In these cases we usually include the consultant who designed (If have this information). Others are so rare that we can not know for sure who or who did it, and we can only provide vague speculations.

Recommended bibliography

EVAMY, Michael "Logo", Laurence King Publishing, New York, 2007

BASSAT, Luis "El libro rojo de las marcas" Random House, Barcelona, 2006