Aarti Pictures: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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[[Category:Film logos]]
[[Category:Indian film logos]]
[[Category:Logos with South Asian library music]]

Revision as of 09:56, 2 February 2023


(January 1, 1989)



Logo: We are on a blurry dark background, with candle lights. The camera starts to focus, showing that the candles are placed on a five-flame lamp (similar to the 1st logo of National Arts). Then, the camera moves up and zooms out, while we see the silhouette of the statue of a Hindu god (in the middle of two candles) with a trident in one of its four hands, on a red and blue background with some smoke. After this, two lights reveal the statue of the god up-to-down, which has a garland of flowers (among other things, like a cobra around its neck) and a diadem with a half moon. The camera zooms into the head of the god. The camera then cuts on the full statue of the god, now a still picture lacking the smoke, and zooms into its feet, where we see "Aarti PICTURES' Present" in red. "Aarti" and "Present" are written on a script font.

Trivia: The god depicted in the statue is Shiva, the Hindu god of destruction.

Technique: All the zooms and the movements made by the camera, the smoke, the lights and the rest is live action.

Music/Sounds: A deep note made by a wind instrument. When the camera is finishing moving up, several strums with a lyra are heard until the camera zooms into the head of the God (a la Murghan Enterprises). Finally, a short note of a horn.

Availability: Seen only on Sau Saal Baad.

Legacy: The jump-cut could catch someone off-guard. The horn note can also scare some people.

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