Abbott Laboratories: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

Content deleted Content added
Created page with "=== (2016?-) === 350px|frameless|center 350px|frameless|center '''Logo:''' At the end of the commercial, a {{Color|blue}} rectangle draws in and spins around before a hook is drawn in on top, forming a stylized "a" shape. The word "life." in an italic serif font fades in below, which moves to the side to make way for "'''''to the..."
 
No edit summary
Line 16: Line 16:
[[Category:Commercial tags]]
[[Category:Commercial tags]]
[[Category:American commercial tags]]
[[Category:American commercial tags]]
[[Category:America]]
[[Category:United States]]

Revision as of 13:39, 21 April 2023

(2016?-)

Logo: At the end of the commercial, a blue rectangle draws in and spins around before a hook is drawn in on top, forming a stylized "a" shape. The word "life." in an italic serif font fades in below, which moves to the side to make way for "to the fullest." in the same font but bold, which emerges from it. The word "Abbott" in a bold serif fades in. The trademark symbol fades in next to "to the fullest.".

Trivia: Don Ervin stated that the shape of the “a” was derived from the serpent wrapped around the Rod of Asclepius.

Variant: On the Freestyle Libre commercials, the whole animation is in white.

Technique: 2D animation.

Music/Sounds: The Abbott jingle. Different versions exist.

Availability: Seen on Abbott Laboratories commercials from 2016-present.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.