Abbott Laboratories

From the Audiovisual Identity Database, the motion graphics museum

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(2016?-)

Logo: At the end of the commercial, a blue rectangle draws in and spins around before a hook is drawn in on top, forming a stylized "a" shape. The word "life." in an italic serif font fades in below, which moves to the side to make way for "to the fullest." in the same font but bold, which emerges from it. The word "Abbott" in a bold serif fades in. The trademark symbol fades in next to "to the fullest.".

Trivia: Don Ervin stated that the shape of the “a” was derived from the serpent wrapped around the Rod of Asclepius.

Variant: On the Freestyle Libre commercials, the whole animation is in white.

Technique: 2D animation.

Music/Sounds: The Abbott jingle. Different versions exist.

Availability: Seen on Abbott Laboratories commercials from 2016-present.

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