Alliance Entertainment Corporation

1st Logo (January 31, 1985-January 7, 1988)

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Nickname: "The Metallic A", "The Frontier of the Australian Logo", "The Alliance A", "The Alliance Boomerang"

Logo: We see a dark night sky with mountains of metallic silver gemstones below, one of which streaks brightly. The screen cuts to a bird’s eye view of the gemstones. One of the pyramid-shaped gemstones rises into the air. We cut to a side view of the gemstone turning in the sky, then a facing view of the gemstone turning up on its side until it shapes a long isosceles triangle. A spark flies from the bottom left of the triangle. When the spark reaches the top, it brightens and the triangle turns into a boomerang-shaped metallic A with the text "ALLIANCE" written below in a Times New Roman font. The spark reaches the top and streaks again.

Variants:

On French-language theatrical films and VHS tapes, the text "VIVAFILM" appears under the Alliance logo.
There exists a short version that starts when the "ALLIANCE" text appears.
Another short version exists that starts when the gemstone is turning up.
A filmed variant exists.
A still variant also exists.

FX/SFX: Very good CGI animation for 1991! It still holds up great today.

Music/Sounds: Wind blowing, followed by a ding alongside a humming sound effect. Then, as the gemstone rises in the air, we hear a lush fanfare with synth string notes and a hit at the end with a ding. Sometimes, the fanfare is heard with a synth piano.

Availability: In Canada, this logo is somewhat common, while in the United States, it is uncommon bordering on rare. The short version appears on TV shows such as Beast Wars: Transformers, Due South, Once a Thief, ReBoot, and many other shows from the era. The short version also appears at the end and (sometimes) the beginning of films aired on Canadian TV. The long version pops up on theatrical and some TV movies, like Crash, The Sweet Hereafter, the Echo Bridge Home Entertainment DVD of Curtains (part of "The Midnight Horror Collection: Bloody Slashers"), and many Alliance Canadian VHS releases of U.S. films (mainly New Line Cinema, Fine Line Features, Dimension, and Miramax titles, among possible others). The version with the "Vivafilm" name is very rare and is only seen on French language versions of films and VHS releases distributed in the Quebec market. Don't expect to find this logo on newer prints of their titles, as they are now under different distributors and/or have this plastered with the AA logo. It was also spotted on an AT&T U-Verse Screen Pack print of Chili's Blues.

Editor's Note: This is a beautiful, atmospheric logo with great CGI and music to boot.