Amedia

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 09:56, 16 June 2024 by KosMir (talk | contribs)



Background

Amedia is a major Russian television company that was founded on June 1st, 2002 by Alexander Akopov.

1st Logo (October 31-December 3, 2003)

Visuals: Over a black background is a dark red box that contains a white blocky "A" with the word "АМЕДIА" at the center of it in a quadratic font.

Technique: A still, digital graphic.

Audio: The closing theme.

Availability: The logo was seen on the first 25 episodes of Бедная Настя.

2nd Logo (December 4, 2003-)

Visuals: On a black background, a white rectangle appears flipping from the right to the front and flashes. Inside a rectangle, a rotating bar of multiple flashing colors fades in. The footage inside a rectangle then fades to an abstract purple-orange gradient rounded rectangle model, stylized as a letter "a", rapidly rotating to face the camera and going to the place. The white rectangle stops flashing and the word "amEDIa" flips in letter-by-letter below the model.

Variants:

  • There exists a still version, where the rectangle in which the logo is located being thiner and more rounded.
  • A variant with the website below a white rectangle also exists.
  • A short variant starts with the "a" rectangle appearing.
  • The widescreen variant also exists.

Technique: CGI animation.

Audio: A whoosh, then a Hi-Fi note with plucking sounds, followed by a shining sound and piano notes. Sometimes, it's silent or the closing theme.

Audio Variant: On Моя прекрасная няня, a gong sound is heard, presumably taken from the closing theme of Бедная Настя.

Availability: Used at the end of Amedia-produced sitcoms and TV series.

  • The logo made its debut on the later episodes of Бедная Настя as a still version, which later appeared on Дорогая Маша Березина and the first six seasons of Моя прекрасная няня.
  • It also appears in the Step by Step Russian adaption and on some movies.
  • The website version is seen on Western Russian-adapted shows.
  • The widescreen variant first appeared on Не родись красивой and appears on future widescreen programs like some episodes of cartoon shows by the company.
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