→3rd Logo (March 21, 1988-1999): A 1999 version of the 1988 Anglia ident also has the 1998 ITV logo added, see here: https://www.youtube.com/watch?v=ilbilDlp6mA |
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'''Editor's Note:''' None.
===3rd Logo (March 21, 1988-November 7, 1999)===
{{Gallery
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*In the case of a breakdown, the text of "{{Font|Times New Roman|We are sorry for the loss of your programme and hope to correct the fault very shortly}}" would be displayed.
*On a different slate background, we see a print version of the flag from before, with the text "ANGLIA Production" (occasionally with copyright date below), "{{Font|Times New Roman|AN ANGLIA PROGRAMME}}", "{{Font|Times New Roman|ANGLIA PROGRAMME for ITV}}" (from September 4, 1989), or "{{Font|Times New Roman|ANGLIA Production for Channel Four}}" (for Anglia's Channel Four-produced programmes).
*In 1999, there was also a special version 40th anniversary variant, where the logo was shortened and had a large "40 YEARS" symbol attached to the front of it. The Anglia knight is superimposed onto the left side of the screen, zooming out and rotating counterclockwise before stopping at a comfortable position, and the 1996 break bumper appearing in the top right of the screen, albeit heavily faded.
* There was also a version of this logo displayed upon a {{Font color|darkblue|dark blue}} background below that of United Productions (a conjoined, lowercase "{{Font|Times New Roman|'''''u'''''}}" and "{{Font|Times New Roman|'''''n'''''}}").
*There might be some text to the side saying "888 (Captions)" (later changed to Subtitles starting in May 1999), or "Stereo" that appears during
*Starting in May 1999, the 1998 ITV logo appears at the top left and Subtitles appears at the bottom right of the 1988 Anglia ident.
'''FX/SFX:''' The fading from one arrangement of the logo to another. There were at least four different variants for the order the triangles appeared on the flag.
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'''Music/Sounds Variants:'''
*Occasionally, a re-arranged version of the normal fanfare was also used, but it still culminated in a reverse cymbal crash at the end.
* Sometimes, a
'''Availability:''' Saved on old shows.
*It was seen on ''Tales of the Unexpected'', ''Knightmare'', ''Fantomcat'', ''Rocky and the Dodos'', ''The Animal Shelf'', and ''Fox Busters''.
*This was also used to plaster over some of the older "Anglia COLOUR PRODUCTION" end caps with the knight, dating from the late 1970s and early 1980s.
*Idents can be found on VHS recordings from the UK.
'''Editor's Note:''' None.
===4th Logo (1989)===
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Nicknames: "(Early) Silver Knight", The Silver Knight, "The Anglia Knight"
Logo: We see the shadow of a model knight on horseback holding a triangular flag in the background. "FROM EAST ANGLIA" is displayed on the screen. It then fades out, and a spotlight lights up above the knight. "Anglia" is displayed on the flag, in a fancy font. The camera then fades into a close-up shot of the flag, with "PRESENTS" below. The company's original station clock, which survived into their colour era, also featured the knight on the right side of its face.
Variants:
FX/SFX: The spotlight, followed by several fade-ins. For the variant without texts, the knight rotating on the turntable, and the camera zooming in on his flag.
Music/Sounds: An abridged version of George Frideric Handel's Water Music. This would serve as the company jingle until the introduction of their third logo.
Availability: Extinct. However, logo enthusiasts have, much like the logos of many other now-defunct ITV regions, preserved this on websites such as TV-Ark.
Editor's Note: None.
Nicknames: "Silver Knight in Color", "Silver Knight II", "The Anglia Knight II"
Logo: We see the knight from before rotating clockwise on a turntable on a light blue background. The camera then zooms up to the flag he is holding and he stops rotating.
Accompanying clock ident: On a dark blue background, the knight is seen on the right with a heavy white wash over it, along with an analog clock on the left with fancy-looking hands. On the bottom is a line with a break containing "Anglia" in a rather distorted recreation. Early on, it had "COLOUR" below the text as well.
Variants:
FX/SFX: Same as before.
Music/Sounds: Same as before.
Availability: Extinct, but has been preserved on websites like TV-Ark. The Production version was originally preserved on Series 1 (1987) prints of Knightmare on Challenge but more recent showings now have it plastered over with the 2013 ITV Studios Global Entertainment logo.
Editor's Note: None.
Nicknames: "Anglia Flag", "Anglia Triforce", "Triforce Flag", "Happy 30th Birthday, Anglia!"
Logo: On a slate background, we see twelve triangles (five dark blue on the outside and one in the center, three yellow on the right side, and three white on the inside; the blue one on the left is also larger than the others, and the finished product is supposed to resemble the letter "A"), appear on a light blue flag piece-by-piece until the whole logo has appeared and zooms out slightly. "ANGLIA" then fades in below as the flag keeps waving and having parts of it disappear/appear.
Trivia: The logo was designed by Lambie-Nairn, who had previously designed the original "blocks" logos for Channel 4 in 1982.
Accompanying clock ident: A different slate background is shown having a new clock design, where it consists of a dark blue ring and a teal outer ring, white clock hands, and yellow triangles to mark the hours. The "cardinal hours" have the Triforce-like design instead.
Variant:
FX/SFX: The fading from one arrangement of the logo to another. There were at least four different variants for the order the triangles appeared on the flag.
Music/Sounds: A heraldic-style thirteen-note fanfare, culminating in a reverse cymbal crash once all twelve triangles and the company name appear.
Music/Sounds Variants:
Availability: Saved on old shows.
Editor's Note: None.
Note: This ident, much like several of those designed for the other current ITV regions at this time, was never used on air.
Nickname: "ITV Generic"
Logo: See ITV for descriptions.
Nickname: "TV from the Heart"
Logo: See ITV.
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