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{{YouTube|id=eFiC0RxKeH8|id2=oO09QxRyLVQ|id3=E8T3Xn6nPuM|id4=H6I8FdLfJ1U|id5=6xLiK1QpBTc|id6=TLEQI-Fs1-M|id7=qQ2TnRIgRY8|id8=og1tUOhcCeU}}
'''Visuals:'''
'''Trivia:''' The knight statue was originally commissioned by King {{w|William III of the Netherlands}} for the Falcon Club. It is intended to represent the {{w|Black Prince}}. It was bought by the station's chairman, Lord Townshend after he spotted it in a jeweler's store.
'''Variants:'''
*<u>Another opening variant</u> exists.
*There was also a version of this logo <u>without the texts</u>, which featured the knight rotating on a turntable before the camera zoomed in on his flag and he stopped rotating. This version was only used as a station identity, and could be seen as a precursor to the company's 4th logo (introduced circa 1981).
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'''Visuals:'''
*Station ID:
*Accompanying clock ident:''' On a dark blue background, the knight is seen on the right with a heavy white wash over it, along with an analogue clock on the left with fancy-looking hands. On the bottom is a line with a break containing "{{Font|Times New Roman|'''Anglia'''}}" in a rather distorted recreation. Early on, it had "COLOUR" below the text as well.
'''Variants:'''
* An <u>early opening ident</u> exists.
*[[Central Television Enterprises|Central Television]] once recreated the logo with a tinfoil model in 1985 for a ''Sale of the Century'' spoof at the start of <u>a ''Spitting Image'' episode</u>.
*A <u>much longer version</u> of this ident which showed various parts of the knight was shown during start-ups, with the full version of the music included.
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Visuals: There is the shadow of a model knight on horseback holding a triangular flag in the background. "FROM EAST ANGLIA" is displayed on the screen. It then fades out, and a spotlight lights up above the knight. "Anglia" is displayed on the flag, in a fancy font. The camera then fades into a close-up shot of the flag, with "PRESENTS" below. The company's original station clock, which survived into their colour era, also featured the knight on the right side of its face.
Trivia: The knight statue was originally commissioned by King William III of the Netherlands for the Falcon Club. It is intended to represent the Black Prince. It was bought by the station's chairman, Lord Townshend after he spotted it in a jeweler's store.
Variants:
Technique: Mostly live-action, with fading effects for the transitions.
Audio: An abridged version of "Alla Hornpipe" from George Frideric Handel's Water Music. This would serve as the company jingle until the introduction of their third logo.
Audio Variant: A recomposed version of the music exists.
Availability: Logo enthusiasts have, much like the logos of many other now-defunct ITV regions, preserved this on websites such as TV-Ark.
Visuals:
Variants:
Technique: Mostly live-action, with fading effects for the transitions.
Audio: Same as before.
Availability: Has been preserved on websites like TV-Ark.
Visuals:
Trivia: The logo was designed by Lambie-Nairn, who had previously designed the original "blocks" logos for Channel 4 in 1982.
Variants:
Technique: The flag was possibly live-action, chroma keyed onto the background. The fades were done using computer effects.
Audio: A heraldic-style thirteen-note fanfare, culminating in a reverse cymbal crash once all twelve triangles and the company name appear.
Audio Variants:
Availability: Idents can be found on VHS recordings from the UK.
Visuals: See ITV.
Note: This ident, much like several of those designed for the other current ITV regions at this time, was never used on air.
Visuals: See ITV for descriptions.
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