Antena 3 Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

Antena 3 Productions was a Romanian television production company, founded when the channel Antena 3 launched, on June 27, 2005. It used to produce every single one of the shows aired on Antena 3, although its logo was no longer seen on screen after the mid-2010s.

1st Logo (June 27, 2005-June 27, 2009)

Logo: On a blue background, we see a dolphin move to the right, drawing a "3". Then, the 3 becomes 3D, and a globe appears next to it, forming the Romanian Antena 3 logo. Below the logo, the text "ANTENA 3" fades in, alongside a world map, then above the text, "O PRODUCȚIE" (A PRODUCTION) is formed. The dolphin then leaves the screen.

Technique: The dolphin sliding, the elements appearing and the "3" being drawn.

Music/Sounds: Several whooshes during what sounds to be a signal.

Availability: Extinct, no longer appearing on-screen since 2009.


2nd Logo (June 27, 2009-November 28, 2016)

Logo: In an ocean, we see the Antena 3 logo introduced when this logo was launched getting spun around by a dolphin. The logo is then moved to the surface, and the dolphin follows it, then makes a ripple and goes back in the water. When it does so, the text "PRODUCȚIE ANTENA 3" appears below the logo.

Technique: The dolphin's movements, the A3 logo getting moved and spun and the text fading in.

Music/Sounds: Same as the previous logo, but more dramatic .

Availability: Extinct, as this logo was discontinued in 2016. Despite the fact that Antena 3 never airs reruns, there are some chances you can find the logo on Antena Play, the Intact Media Group's streaming service.

Legacy: A very beautiful logo with some very impressive CGI effects.

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