Apple Films: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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m Text replacement - "'''Logo:'''" to "'''Visuals:'''"
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2nd logo appears to be still used albeit sporadically
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'''Availability:''' Can be seen on the DVD releases on their 1970s films: ''Born to Boogie'', ''Concert for Bangladesh'', and ''Son of Dracula''.
'''Availability:''' Can be seen on the DVD releases on their 1970s films: ''Born to Boogie'', ''Concert for Bangladesh'', and ''Son of Dracula''.


===2nd Logo (August 11, 1993-2012, November 25-27, 2021)===
===2nd Logo (August 11, 1993-)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
Apple 1994.png
Apple 1994.png
Apple 1994 2.png
Apple 1994 2.png
Apple Corps (1995) (From - December 31, 1995 LWT broadcast of an unknown programme).png
Apple Corps (1995) (From - December 31, 1995 LWT broadcast of an unknown programme).png
Apple Corps (2023) (From - The Beatles Now And Then The Last Beatles Song).png
Apple Films, Wingnut Films, Park Road Post Production, and New Zealand Film Commission (2021) (From - The Beatles Get Back).png
Apple Films, Wingnut Films, Park Road Post Production, and New Zealand Film Commission (2021) (From - The Beatles Get Back).png
</gallery>
</gallery>
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'''Audio:''' None.
'''Audio:''' None.


'''Availability:''' Seen on ''Magical Mystery Tour'' and possibly other films from the era. Also seen at the end of the 1999 and 2012 re-issues of ''Yellow Submarine'' and ''The Beatles: Get Back'' on [[Disney+ Originals|Disney+]].
'''Availability:''' Seen on ''Magical Mystery Tour'' and other films from the era. Also seen at the end of the 1999 and 2012 re-issues of ''Yellow Submarine'' and ''The Beatles: Get Back'' on [[Disney+ Originals|Disney+]].


[[Category:Film logos]]
[[Category:Film logos]]

Revision as of 02:52, 6 November 2023


Background

Created in 1967 as part of The Beatles' Apple Corps, this company only released a few films. Apple Corps still exists, primarily to oversee control and licensing of Beatles-related assets and the Apple Records back catalog.

1st Logo (December 26, 1967-April 1974)

Visuals: On a moving space background (which even shows a nebula), a hand drawn-looking red apple (unlike the Apple Corps Ltd. logo, which is green) moves in from the right while rotating and places itself on the left of the screen. It stays there while rotating for about five seconds until it starts peeling. The part being peeled forms a spiral which ends forming the words "films" in a handwritten font (it also has a filmstrip pattern applied to it). The peeled part of the apple shows the words "AN APPLE". Overall, we get the phrase "AN APPLE film".

Variant: A "still" version exists. The only movement we get is the space background briefly moving.

Technique: Traditional cel animation.

Audio: We start with some electronic computer/space-like sounds, then when the apple starts moving in, a rocking, state-of-the-art electric guitar & percussion-driven tune is heard. When the apple is peeling itself, we hear a "WHOOSH"-like sound fading in until it completely muffles the guitar tune, and gets louder over the finished logo. Finally we hear the electronic sounds again.

Audio Variants:

  • On Son of Dracula and some other films, after we hear the beeps again after the whoosh, we hear what seems to be the sound of a cuckoo clock.
  • At least once, the "cuckoo clock" sound was heard on the full version of the logo.
  • On the still version, we only hear the electronic and "cuckoo" sounds.

Availability: Can be seen on the DVD releases on their 1970s films: Born to Boogie, Concert for Bangladesh, and Son of Dracula.

2nd Logo (August 11, 1993-)

Visuals: On a black background, the Apple Corps green apple fades in and it slowly zooms in. After a few seconds, the apple fades out while zooming-in.

Variants:

  • On some films such as both re-issues of Yellow Submarine, either the text "Apple Films Ltd." or "An Apple Corps. Ltd. Film", or even "Apple Presents" appears below the apple.
    • On the second case, the image of the apple is brighter.
  • On The Beatles: Get Back, it is in-credit and the text "Apple" is underneath the logo.

Technique: Camera controlled animation. Sometimes, it's a still logo.

Audio: None.

Availability: Seen on Magical Mystery Tour and other films from the era. Also seen at the end of the 1999 and 2012 re-issues of Yellow Submarine and The Beatles: Get Back on Disney+.

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