Apple Original Films
From the Audiovisual Identity Database, the motion graphics museum
Captures by
Tobias Benson01
Editions by
Prodigy012
Tobias Benson01
Editions by
Prodigy012
(July 10, 2020- )
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Logo: On a black background, we see white outlines fading in. White lights fade in the background, and they reveal the top of the Apple logo. They pass through the logo before the lights disappear and the logo disappears, too. Then we return to the black background, and the text "Apple Original Film" appears via a glow, which shines behind it. The logo fades out.
FX/SFX: The white light passing through the Apple logo and the text appearing.
Music/Sounds: A 2-note rising tune with a bong at the end, which corresponds to the animation.
Availability: Current. It first debuted on the film Greyhound, and seen on all films on Apple TV+.
Editor's Note: Quite simplistic, but very effective.
