Apple Original Films

Background

TBA

(July 10, 2020- )

Apple logo

Logo: On a black background, we see white outlines fading in. White lights fade in the background, and they reveal the top of the Apple logo. They pass through the logo before the lights disappear and the logo disappears, too. Then we return to the black background, and the text "Apple Original Films" appears via a glow, which shines behind it. The logo fades out.

FX/SFX: The white light passing through the Apple logo and the text appearing.

Music/Sounds: A 2-note rising string-based tune with a bong (which is Apple TV+'s signature sound) at the end, which corresponds to the animation. Otherwise, it's the opening theme of the film.

Availability: Current. It first debuted on the film Greyhound, and seen on all films on Apple TV+.

Legacy: Quite simplistic, but very effective.