Armenfilm

Credits

Descriptions by
Henrynguye5

Captures by
Henrynguye5 and Minako Arisato

Editions by
Henrynguye5 and Minako Arisato

Video captures courtesy of
David Logo Editor3, PFS2021Channel [Susastir & Gaulves] AU-NZ, and Triadastudio

Background

Armenfilm (Russian: Арменфильм), also known as Hayfilm (Armenian: Հայֆիլմ), is an national film studio from Armenia, located in Yerevan. The studio was founded on April 16, 1923 as a production unit of the Soviet State Cinema Organisation, with Daniel Dznuni as its first director. Armenfilm was sold by the state to private investors in 2005 with a long list of conditions of revitalizing the studio's equipment and producing new content. It was rebranded CS Film Studios but failed to produce the required new feature films. In 2015, the Government of the Republic of Armenia decided that the new management had failed to satisfy the conditions of the sale and moved to reclaim the studio's assets.

1st Logo (September 1938)

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Logo: On a grain light gray background, TBA

Variant: There is also a Russian version with the line omitted.

Technique: None.

Music/Sounds: The opening theme of the short.

Availability: Only seen on The Dog and the Cat (the first Armenian animated short).

2nd Logo (1976-1998?)

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Logo: We see a yellow background representing a sky/sunset with a highlands part of Mount Ararat, as well as the statue of David of Sassoun, after which, the "ՀայՖիլմ" or "Арменфильм" text fades in. The logo fades out.

Variants:

• A prototype variant has "Арменфильм" being in a 3D font.
• The logo may be still on some films.
• The font and position may vary.
• A scope version exists.
• A black and white version also exists.
• Depending on any film, the logo may be tinted or deteriorated.
• On Дэвид Бек, the logo is paired with the Mosfilm logo with Cyrillic text on the top saying "СОВМЕСТНОЕ ПРОИЗВОДСТВО КИНОСТУДИЙ"

Trivia: The statue of David of Sassoun, illustrated in the logo, is an actual statue in Yerevan sculpted by Yervand Kochar.

Technique: None.

Music/Sounds: The opening theme of the movie or silent.

Availability: Common. Can be seen in a lot of Armenfilm movies, especially the ones from the 1980s.

3rd Logo (2001-2007)

Logo: We see an enhanced and shinier version of the statue of David of Sassoun in a different angle, than usual. Red CGI animated "ՀայՖիլմ" text in red spins around the logo and stops at a slightly off-center possition. The logo fades out.

Technique: Simple animation.

Music/Sounds: A church bell chime.

Availability: Rare. It can be seen in Armenfilm movies, made from 2001 to 2007. Newer prints of movies from the era, such as Merry Bus and Unfired Bullets, use the 2007-present Armenfilm logo.

4th Logo (2007-)

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Logo: On a dark stormy background, we see a figure. Then, a flash of lightning appears, revealing that it's a closeup of a stone sword. The camera then pans through the sword as we see some wavy textures, with some lightning still flashing. We then see a head of a statue, which is the statue of David of Sassoun. The camera pans out from the statue as we see the statue in full view. Then, a flash of lightning appears, with the text

ՀԱՅՖԻԼՄ
ARMENFILM

flashing in. The logo fades out.

Trivia: This logo is created by Triada Studio based in Yerevan.

Technique: CGI animation.

Music/Sounds: An ominous tune with a horn and violin, accompanied by the sounds of thunder, lightning and a sword swinging as the statue appears.

Availability: Seen on releases from the company.