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{{PageCredits|description=Matt Williams|capture=Eric S., Logophile, EnormousRat, SubparMario63, GETENT, and zman1997|edits=Eric S., Logophile, EnormousRat, GETENT, and zman1997|video=MachineryNoise, DudeThatLogo, osdatabase, Joseph Sobora (TheRedBaron1985), FanCentralNetwork, laughingduck1000, Sagan Blob, retro VHS trailers, LogicSmash, Peakpasha and Cesar Blanco}}
{{PageCredits|description=Jess Williams|capture=Eric S., Logophile, EnormousRat, SubparMario63, GETENT, and zman1997|edits=Eric S., Logophile, EnormousRat, GETENT, DannyTheMuppetMan, zman1997 and Michael Kenchington|video=MachineryNoise, DudeThatLogo, osdatabase, Joseph Sobora (TheRedBaron1985), FanCentralNetwork, laughingduck1000, Sagan Blob, retro VHS trailers, LogicSmash, Peakpasha and Cesar Blanco}}
{{Infobox company
|name=Artisan Entertainment, Inc.
|image=
|founded=April 1998 ({{age|1998|4|1}} years ago)
|defunct=2004 ({{age|2004|1|1}} years ago)
|fate=Folded into Lions Gate Entertainment Corporation
|country=[[:Category:United States|United States]]
|parent=Bain Capital (1998-2003)<br>Lions Gate Entertainment, Inc. (2003-2004)
|subsidiaries=[[Artisan Home Entertainment]]<br>[[Artisan Television]]<br>[[Family Home Entertainment]]<br>[[Family Home Entertainment Kids]]
}}


===Background===
===Background===
In 1997, [[Live Entertainment]] was bought out by Bain Capital, and rebranded the company as '''Artisan Entertainment''' in April 1998 in order to disassociate the company with mediocre titles and the controversies that followed the highly-publicized Menendez murders. The company expanded with films from [[The Shooting Gallery|TSG Pictures]] and a license agreement with [[Republic Entertainment|Republic Pictures]] in 1998, a deal with [[Discovery Networks|Discovery Communications]] in 1999, and acquiring a stake in [[The Baby Einstein Company]] in 2000. They also had a short-lived family films division, [[FHE Pictures]], named after [[Family Home Entertainment]].
Artisan Entertainment was initially established as "U.S.A. Home Video" in 1982 by Noel C. Bloom's [[Family Home Entertainment]] to produce and distribute all non-kids and family releases on video. The division was renamed as "International Video Entertainment (IVE)" (or "I'VE") in 1986, then as "Live Entertainment" (or "LIVE Entertainment") in 1990 as Family Home Entertainment became an imprint of the company. Live Entertainment, by then, had entered into the movie production and distribution business. In 1998, Live Entertainment was renamed as its-then new name, and it was acquired by [[Lionsgate Films|Lions Gate Entertainment Corporation]] on December 15, 2003. Artisan was renamed to "Lions Gate Entertainment, Inc.". Throughout the years, they had other labels such as an adult label called [[Caballero Control Corporation Home Video]] (their former parent company, which was divested from the company in 1986 as [[Carolco Pictures]] purchased Caballero's remaining stocks in the company), [[Carolco Home Video]] (operated by Carolco Pictures), [[Monterey Video|Monterey Home Video]] (a collaboration between founder Noel C. Bloom and ''Deadly Games'' director Scott Mansfield), [[ThrillerVideo]] (many releases which were hosted by Elvira, Mistress of the Dark), Adventure Video (hosted by Sybil Danning), sports label U.S.A. Sports Video, budget label [[Avid Home Entertainment]], nostalgia labels [[The Video Late Show]] and [[King Bee Video]], and the music label [[RadioVision Video]].
==U.S.A. Home Video==


In 2000, Artisan entered into an agreement with [[Marvel Studios|Marvel Entertainment]] to co-produce features. On September 13, 2000, Artisan launched Artisan Digital Media and iArtisan, two subsidiaries of the company. This was followed in 2001 by the purchase of Canadian film and TV studio Landscape Entertainment, which was later renamed to [[Artisan Television]], only to be reverted to the Landscape moniker when Artisan sold its shares to the studio. The company was acquired by [[Lionsgate Films|Lions Gate Entertainment Corporation]] on December 15, 2003. Artisan was then renamed to "Lions Gate Entertainment, Inc."
''Not to be confused with [[USA Home Entertainment]].''


=== (May 1983-May 1987) ===
===Logo (June 23, 1998-April 30, 2005)===
{{YouTube
|id=https://www.youtube.com/watch?v=OEtV37csVpM
|id2=https://www.youtube.com/watch?v=LPwP_CPVwqM
}}

'''Nicknames:''' "U.S.A.", "The Cheesy Laserwriter", "Cheesy Grid"

'''Logo:''' On a black background, white lines draw in all over the screen, creating a white grid that slowly tilts towards the screen. A blue laser suddenly appears from the right side of the screen and scans upwards, writing a blue "'''''U.'''''" in a script font. A laser, this time from the top of the screen, then appears and scans to the right, writing an "'''''S.'''''" in the same font. A final laser, now from the left, wipes upwards to reveal an "'''''A.'''''", forming "'''''U.S.A.'''''" as the grid completes itself. As it finishes tilting, the text "''HOME VIDEO''" in white fades in below the text, and "''EXCLUSIVELY DISTRIBUTED BY F.H.E.''" appears on the bottom of the screen, as all of the gridlines fade out barring the ones bordering "''HOME VIDEO''".

'''Variants:'''
*The logo, if it appears without the warning screen, sometimes has the logo cut in as the "'''''U.'''''" gets drawn.
*Another version has primitive-looking computerized red text: "'''ALSO FROM''' (U.S.A. logo) '''TO BE RE-RELEASED IN NOVEMBER AT A NEW LOW PRICE: $39.95'''". This variant was used on a VHS promo for a re-release of one of their earlier tapes to be discounted.
*Another version also exists where the logo is in yellow and on a blue background, under the stacked text "Also AVAILABLE from".

'''FX/SFX:''' The animation of the laser light, and appearance of "HOME VIDEO" and the FHE byline.

'''Music/Sounds:''' A blaring synthesized sound plays, which turns into a bass note as 3 synth tones play for the drawing of "U.S.A.", followed by an echoing synth flute repeating the previous melody, 2 lower-pitched synth stingers, and a long, fuzzy bass note that finishes the logo. Sometimes, the sound at the beginning will be cut out.

'''Availability:''' Rare, though much more common than its cousin; just find an oversized box (for 1983-1986 releases) or anything with the U.S.A. Home Video print logo on the front. From 1986-1987, this logo was used in tandem with IVE's 1st logo, appearing at the beginning of such tapes. Notable releases include the uncut release of ''Ms. 45'', ''Silent Night, Deadly Night'', ''Supergirl'', and ''1984''. The last releases to use this logo include ''Eye of the Tiger'', ''One Cooks, the Other Doesn't'', ''In the Shadow of Kilimanjaro'', and ''Carry Me Back''. It's also surprisingly retained on the 1998 Artisan release of ''I Know Why the Caged Bird Sings'', with the Artisan logo immediately following.

'''Editor's Note:''' A very primitive logo, but par for the course for 1980s computer animation.
==International Video Entertainment==
=== 1st Logo (September 1986-September 15, 1988) ===
{{youtube|id=https://www.youtube.com/watch?v=0dRumh1QTJ0}}

'''Nicknames:''' "IVE Grid", "Cheesy Grid II", "Clapping"

'''Logo:''' On a white background, black lines begin to draw a rectangle, and then crisscross to form a grid. Below the grid, the words "INTERNATIONAL VIDEO ENTERTAINMENT" in black are "typed" in, letter-by-letter. After the words make their appearance, "™" appears in the bottom right corner of the grid and the letters "IVE", in a tall, thin, italic font, zoom in from one of the lower-left squares of the grid, nearly covering it. The "I" is red, the "V" is green, and the "E" is blue.

'''FX/SFX:''' Computer animation, animation of the lines and seemingly "typing in" of the letters.

'''Music/Sounds:''' A synth theme with rhythmical clapping, a ticking sound as the text appears, a cash register/typewriter bell when "™" appears and a FHE 2-like whining sound when IVE appears.

'''Music/Sounds Variants:'''
*The ''Sybil Danning's Adventure Video'' series from U.S.A. Home Video uses the end music.
*At the end of ''When the Wind Blows'', it's silent.
*''Breaker Morant'' cuts off the jingle as the whine sounds.

'''Availability:''' Rare. Many IVE releases were B-movies, and a few higher-quality releases (mostly Carolco flicks) have been released under Live/Artisan or other labels. From 1986 to 1987, this logo was used in tandem with U.S.A.'s logo, appearing at the end of film releases such as on the ''Sybil Danning Adventure Video'' tapes with the U.S.A. logo at the beginning (don't expect this on TV releases by U.S.A. Home Video.; those will use the U.S.A. logo at the end). Notable releases with this logo include ''Angel Heart'', ''Extreme Prejudice'', ''When the Wind Blows'', ''Maid to Order'', ''Free Ride'', ''Silent Night, Deadly Night Part 2'' (as well as a reprint of the first film), ''The Outing'', ''Nightflyers'', and ''The Puppetoon Movie''. This also appears on tapes from ThrillerVideo, mainly the ones hosted by Elvira, Mistress of the Dark, and on music-related releases from their RadioVision Video label. Tapes with this logo tend to use white labels with the IVE logo in a corner and spaced out, though the logo has been seen on tapes with the next logo's associated label, including ''Trading Hearts'', ''Pass the Ammo'', ''Dudes'', ''Rambo: First Blood Part II'', and ''Breaker Morant''. Also appears at the end of later U.S.A. Home Video tapes such as ''Red Skelton's Christmas Dinner'' and ''The Andersonville Trial''. Oddly enough, it appears at the end of a re-release of FHE's ''The Great Bear Scare''.

'''Editor's Note:''' This is a favorite of many thanks to its catchy music, despite the primitive animation.
=== 2nd Logo (October 6, 1988-May 6, 1991) ===

{{youtube|id=https://www.youtube.com/watch?v=h0JqiIjJR1E}}

'''Nicknames:''' "IVE Grid II", "IVE Box", "Star Tiles"

'''Logo:''' We fade in on a gray marble grid background with stars in the squares that scroll to the left. A denim-colored rectangle comes from the upper-right and positions itself in the center of the screen, whilst a sky blue "IVE", in the same font as before, comes from the upper-left. The whole thing shines.

'''Variants:'''
*A shorter version appears on ''Rambo III''.
*Another shorter version with the finished product shining exists.

'''FX/SFX:''' The animation, the grid background. All stock animation except for the "IVE".

'''Music/Sounds:'''
*October 6, 1988-February 9, 1989: A six-note synthesized ditty, followed by two pairs of synthesized drumbeats and an orchestral hit. A warbling synth flourish plays behind the whole thing. On ''Rambo III'', the music is shortened and can be heard at both the start of the tape and at the end.
*December 8, 1988-May 6, 1991: A stock fanfare from the Sound Ideas CD Mix I Broadcast Music Library called "Powerful Imposing Logo", which sounds more orchestral in nature and includes warbling toward the end. It is composed by Jerrold Lambert. Debuted at the start of ''Howling IV: The Original Nightmare'' and at the end of ''Iron Eagle II'' and ''The Year My Voice Broke''.
*Sometimes there is no music in the logo at all.
'''Availability:''' Uncommon. A bit wider in distribution than the previous one. This sometimes turns up on older full-screen TV prints of films from Carolco or [[Vestron Pictures]], such as ''Cat Chaser'', ''Maid to Order'', ''Iron Eagle II'' (the regular IVE logo makes a surprise appearance at the end on the 2002 Artisan DVD), and ''Howling IV: The Original Nightmare''. Notable releases with this logo include ''Red Heat'', ''Rambo III'', ''Silent Night, Deadly Night 3: Better Watch Out'', ''Pascali's Island'', ''Breaker Morant'', the uncut version of ''Prom Night III: The Last Kiss'', ''DeepStar Six'', ''Rooftops'', ''Millennium'', ''The Brain'', ''Dudes'', ''Rented Lips'', ''Hostile Takeover'', ''First Blood'', ''Ground Zero'', and ''Weekend at Bernie's'', among others. Also appears on a 1989 reprint of ''Rambo: First Blood Part II''. On the Artisan DVD of ''Johnny Handsome'', the silent variant makes a surprise appearance at the end. The labels on tapes with this logo are similar to those used on the previous logo, except the IVE logo's smaller and spaced closer together. The last tape to use this logo was ''Martians Go Home'', released on September 27, 1990. The original music can be heard on ''Rambo III'', ''Howling IV: The Original Nightmare'', ''Red Heat'', ''The Brain'', ''Pascali's Island'', ''Cry from the Mountain'', and ''Rented Lips'', and was also used into the Live Home Video days on laserdisc on releases such as ''Jacob's Ladder'', ''Total Recall'' and ''Narrow Margin''. This logo made a surprise appearance (with the Carolco Home Video and still Live Home Video logos following) on the 2000 Canadian [[Alliance Atlantis Communications (Canada)|Alliance Atlantis]] VHS of ''Terminator 2: Judgement Day''. The silent variant was also spotted on some printings of ''Maniac Cop 2''.

'''Editor's Note:''' None.

=== 3rd Logo (June 21-August 30, 1990) ===
[[File:GW210H158.jpg|center]]
'''Logo:''' On a sepia background, the words "Exclusively Distributed By" are shown on the top. Below that is the IVE logo (which looks the same as in the previous logo, only without the rectangle) with the words next to it "INTERNATIONAL VIDEO ENTERTAINMENT, INC." Below that is the byline, "A LIVE Entertainment Company" with "LIVE" in its corporate font.

'''Variant:''' ''Music Box'' uses simpler detail and a black background at the end. It's also a bit bigger.

'''FX/SFX:''' None.

'''Music/Sounds:''' None.

'''Availability:''' Ultra rare. This follows the Carolco Home Video logo on ''Music Box'', ''Mountains of the Moon'', and ''The Doors'' (including the 1998 Alliance Video/2000 Alliance Atlantis VHS of ''The Doors'', which are sourced from the Carolco Home Video VHS).

'''Editor's Note:''' None.
==Live Entertainment==

=== 1st Logo (August 16, 1990-December 21, 1994) ===

'''Nickname:''' "The L-Pyramid"

'''Logo:''' On a black background, a gray segmented triangle (almost like the "Cheesy V" Vestron logo) appears, with another triangle cut out of it so that it looks like a stylized "L". Below it, the word "LIVE" appears in blue, with "HOME VIDEO" under it.

'''Variant:''' On mainly Carolco Home Video releases, this logo appears with "Exclusively Distributed By" above it. "A Division of LIVE Entertainment" or "A LIVE Entertainment Company" (with "LIVE" in its usual font) can be seen below.

'''FX/SFX:''' None.

'''Music/Sounds:''' None or (in the case of ''The Palermo Connection'') the closing theme.

'''Availability:''' Uncommon. The "Exclusively Distributed By" variation can be seen on mainly Carolco releases such as ''Basic Instinct'', ''Jacob's Ladder'', ''L.A. Story'', ''Total Recall'', ''Terminator 2: Judgment Day'' (theatrical version) and ''Universal Solider''. The normal version is on regular Live Home Video releases such as ''Howling VI: The Freaks'', ''Glengarry Glen Ross'', ''Waxwork II: Lost in Time'', ''Drop Dead Fred'' and ''Reservoir Dogs''. It makes surprise appearances at both the beginning and end of the Lionsgate DVD of ''Raise the Titanic'' (double feature with ''Man Friday''), the 2001 Artisan DVD of ''Extreme Prejudice'', Hulu prints of ''Frauds'', a Showtime Extreme airing of the 1990 film ''Heaven and Earth'' (''Ten to Chi''), and on the promotional trailer for ''Terminator 2: Judgment Day'' - Special Edition, which in turn can be found on the Ultimate Edition DVD of ''T2''. The "Exclusively Distributed By" variant, along with the Carolco Home Video logo makes a surprise appearance on ''The Terminator: A Retrospective'' which can be found on the [[Metro-Goldwyn-Mayer Studios|MGM]] Blu-ray releases of ''The Terminator''. This has been known to plaster the IVE logos on post-1990 prints of some tapes, including ''Rambo III'' and ''Drugstore Cowboy'', though a 1991 printing of ''First Blood'' preserves the 2nd IVE logo. The logo debuted on the summer 1990 markdowns of ''DeepStar Six'', ''The Iron Triangle'', ''Lock-Up'', ''Rooftops'', ''Weekend at Bernie's'', and ''Food of the Gods II''; its first appearance on a new release was ''History of the PGA Tour'' (which retained it as late as 1999), and its first appearance on a new motion picture was ''Total Recall'', followed by ''Silent Night, Deadly Night 4: Initiation'' and ''Short Time''. Its last known appearance was on the Laserdisc release of ''Wagons East!'' (the VHS release uses the next logo), and the last videocassettes to use this logo include ''The Young Americans'' and ''At Home with the Webbers'', both released on September 7, 1994, and ''Beyond the Law'', released on September 21, 1994.

'''Editor's Note:''' None.

=== 2nd Logo (October 19, 1994-April 14, 1998) ===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Live Entertainment (1997, Closing).png
Artisan Entertainment (1998, early).png|Early variant
Artisan Entertainment (1999).png|Later variant
Artisan Entertainment (1999, released by).png|Released by
Artisan Entertainment (1999, chrome).png|Chrome
Artisan Entertainment (1999, early website).png|Website with early logo
Artisan Entertainment (1999, normal website).png|Website with normal logo
Artisan Pictures (2002).png|"Pictures"
Artisan Entertainment (1998, Suicide Kings).png|''Suicide Kings''/''The Miracle Maker''
</gallery>
</gallery>
{{YouTube|id=tEg5CGgK3gg}}
{{youtube
|id=https://www.youtube.com/watch?v=dEXQV0uMiWg
|id2=https://www.youtube.com/watch?v=VYCzXF2aY-M
}}
'''Nicknames:''' "The L-Pyramid II", "Rotating (CGI) L-Pyramid"


'''Visuals:''' On a black background, the word "A R T I S A N", in a rectangular box with the leg of the "R" extended, fades in while it is zooming towards the screen. It stops at a distance and the word "E N T E R T A I N M E N T" appears underneath. The entire text is in Trajan Pro.
'''Logo:''' On a black background, several sets of triangles, laid at a 90-degree angle, come onto the screen from opposite directions. They then spin around a few times, as the camera pulls back, revealing more sets of triangles spinning, and the words "LIVE ENTERTAINMENT" at a 90-degree angle. The text then does a 90-degree turn to face us, while the triangles form the Live logo (segmented triangle with a smaller one cut out on the upper-right). All are light steel blue, until two searchlights crisscross the logo, making the triangle logo brighter, turning "LIVE" blue, and "ENTERTAINMENT" white. "LIVE" shines, and a white sparkle appears on the side of the "E".


'''Variants:'''
'''Variants:'''
*In Artisan's very early days, a simpler version of this logo was used: just the word "ARTISAN" in a box with a very small "ENTERTAINMENT" underneath, zooming up quickly without a fancy "R". This also animates quicker. Occasionally, as it appears on the DVD release of ''Merlin'', "ENTERTAINMENT" fades in like in the standard version.
*For the first few months of this logo's existence, the text ''HOME VIDEO'' was used; the L pyramid had a different shine effect, and the text does not sparkle at the end. This can be seen on ''Wagons East!'' and ''Pumpkinhead II''.
*On Artisan prints of ''Suicide Kings'' and ''The Miracle Maker'', the early version is gold.
*Earlier versions, including the "Home Video" version, have brighter triangles, almost looking like glass, a wiping shine effect making the text darker, and a different sparkle; the logo is filmed.
*A still version with the logo done in a "chrome" effect exists. This was only known to appear on the trailer for ''The Blair Witch Project'', and to date has not been spotted on Artisan films.
*In 1996, a registered trademark symbol "®" was added.
*Sometimes, "INTERNATIONAL" (in white) would appear below the "L" (which is also white). This is silent and uses the tail end of the normal logo (the "searchlights" part), though it also exists as a full logo.
*On Live DVD releases, the normal Live Entertainment logo would play, then a purple spark flashes, "ENTERTAINMENT" disappears, the logo would zoom in as the spark moves through it, then the spark is in the middle, flashing, then we see the L spin, and the sides show "LIVE" on two sides and "DVD" on the others.
*Beginning in late 1995/early 1996, the tail end would be used as a closing variant.


'''FX/SFX:''' Excellent CGI. IVE/Live/Artisan alternated between good logos and bad ones. This one is a great effort. The next one (for Artisan)... well...

'''Music/Sounds:''' A semi-ominous synth theme that turns more triumphant at the end, with slow-to-fast ascending sounds. This was replaced by the summer of 1997 by a more uplifting orchestral fanfare, the tail end of which can be heard at the end of the tape.

'''Music/Sounds Variants:'''
*The early variants of this logo, as well as some videos with the "ENTERTAINMENT" version (including ''Baywatch the Movie: Forbidden Paradise'', ''Killing Zoe'', ''Forbidden Choices'', ''Night Train to Venice'', and ''Stargate''), were silent. The first fanfare didn't debut until the summer of 1995.
*The DVD variant begins with descending whooshing sounds and rumbles, a shining sound, then a cling when the spark appears, another descending whoosh when we zoom through the Live logo, and finally when the Live DVD logo appears, a quiet orchestral rendition of the 1994 fanfare.

'''Availability:''' Uncommon. It was on all Live releases from 1994 to 1998, when the company became Artisan. However, like Live before it, Artisan pulled a [[Sony Pictures Home Entertainment|Columbia TriStar]], re-releasing Live/F.H.E. videos in their original packaging, but plastering all evidence of Live and F.H.E. logos with Artisan logos in their place! Also seen on films from 1994-1998 ending with ''Wishmaster''. DVDs from Live, even with Artisan's logo on the cover, should have this logo. It's preserved on the DVD release of ''South Beach Academy'', released as a double feature with ''Rock 'N' Roll High School Forever''. Can also be found on Hulu prints of ''Only You'' (1992) and ''Night Train to Venice'', and VUDU prints of ''Extreme Prejudice''. Re-releases of ''The Young Americans'', ''Chicago Joe'' ''and the Showgirl'', ''Bad Lieutenant'', and others issued as part of later Super-7 promotional markdown releases also have this, as do the company's first releases in its regular lineup of letterboxed cassettes. Most DVD releases had both the DVD variant before the menu and the regular 1997 music variant when the feature is played (the DVD of ''Terminator 2: Judgment Day'' only has the closing variant for the latter, though). It is unknown if this appeared on ''The Invader'', one of the last releases to be branded as Live Entertainment on the packaging. It first appeared on ''Army of One'', ''Temptation'', ''Pumpkinhead II: Blood Wings'', and a double-feature screener for ''Killing Zoe'' and ''...And God Spoke''. The identification as "Live Entertainment" first appeared on the retail versions of ''Killing Zoe'' and ''...And God Spoke''. The first fanfare debuted on a demo tape of ''Top Dog''. The final release of this logo was on the 1998 AC-3 LaserDisc of ''Terminator 2: Judgment Day'', released shortly before or immediately after the company rebranded themselves as Artisan.

'''Editor's Note:''' This is a nice logo, and a favorite of many.
==Artisan Entertainment==

===1st Logo (July 10, 1998-April 30, 2005) ===
<gallery mode="packed" heights="200">
File:Artisan Home Entertainment (2003).png
</gallery>'''Nicknames:''' "The Box", "The Zooming Box", "The Artisan Box", "Artisan of Boredom", "Artisan Box of Boredom", "Hallmark Ripoff"

'''Logo:''' On a black background, the word "ARTISAN", in a rectangular box with the leg of the "R" extended, fades in while it is zooming towards the screen. It stops at a distance and the word "ENTERTAINMENT" all in Trajan Pro appears underneath.

'''Variants:'''
*In Artisan's very early days, a simpler version of this logo was used: just the word "ARTISAN" in a box with a very small "ENTERTAINMENT" underneath, zooming up quickly without a fancy "R". This also animates quicker.
*On Artisan prints of Suicide Kings, the early version is gold.
*A still version with the logo done in a "chrome" effect exists. This was only known to be used on the trailer for ''The Blair Witch Project'', and to date has not been spotted on Artisan films.
*Trailers later used a shorter version of the standard Artisan logo.
*Trailers later used a shorter version of the standard Artisan logo.
*For home entertainment releases from 1999, the logo was shown before Artisan's trailers with a "www.artisanent.com" web address underneath.
*For <u>home entertainment releases from 1999</u>, such as <u>''The Blair Witch Project''</u>, the logo is shown before Artisan's trailers (which, at the time, were typically preceded by a promo about video releases) with a "'''www.artisanent.com'''" web address underneath.
*For the later version, the web address appeared underneath the logo occasionally.
*For the later version, the web address appears underneath the logo occasionally.
*Films that plasters other companies' logos over with this logo would either slow down the logo's animation, or loop it after the animation ends, to match the length of the original logos' duration.
*In 1999, the word "HOME ENTERTAINMENT" replaces "ENTERTAINMENT". Prior to 2000, this variant only appeared on Artisan's trailers.
*A version with "released by" (in an incredibly tiny font) over the logo exists.
*Films that plastered other companies' logos over with this logo would either slow down the logo's animation, or loop it at its still place, to match the length of the original logos' duration.
*A later version with "PICTURES" in the same font as the Artisan text, placed in an additional box beneath the original, with an Artisan Entertainment byline underneath, also exists.


'''FX/SFX:''' The zooming up of the box, and the fading in of "ENTERTAINMENT".

'''Music/Sounds:''' Usually silent. Some films use their respective opening theme.

'''Music/Sounds Variants:''' Sometimes, the outcome of Artisan's plastering attempts would leave the original distributors' logo themes intact. Examples are the DVD releases of ''Cadence'' (with [[the Movie Group]] fanfare), ''Bad Lieutenant'' (with the Live Entertainment theme), and ''Stargate'' (with the 1994 or 1995 MGM roar). It did even have a standalone jingle at one point, consisting of a synthesized twinkling ditty.

'''Availability:''' Common. Seen on all Artisan releases of the era. The earlier variant appears on titles from 1998-2000, including ''The Way Of The Gun'' and the beginning of the 1999 DVD of ''Narrow Margin''. The normal version also appears on some theatrical releases such as ''The Blair Witch Project'', and the beginning of the 2001 DVD of ''The Way of the Gun'', ''Wishmaster II'', and the U.S English-dubbed version of ''Black Mask''. The logo also makes an appearance on some later [[Family Home Entertainment|FHE]] and [[Family Home Entertainment Kids|FHE Kids]] videos such as ''Baby Einstein'' tapes released between 2000-2001 (shown at the end, after the FHE Kids logo), as well as the 1999 reprint of ''The Littlest Angel'', and ''The Littlest Angel's Easter'' (which used the early version). On most Artisan VHS and DVD releases, the original distributor's logos and credit mentions were left intact, sometimes having Artisan's logo precede them. Some releases of films from lesser known companies (The Movie Group and [[Kings Road Entertainment|Kings Road]])--and former productions released by Live Entertainment, [[Warner Bros. Pictures|Warner Bros.]], MGM, [[TriStar Pictures]], Carolco, [[Vestron Pictures]], and others — were either plastered over or removed and replaced with Artisan. The 2003 DVD of ''Stargate'' has this logo, but doesn't plaster the MGM logo (which might've been updated on that release). This made a strange appearance on the 2015 DVD of ''Terminator 2: Judgement Day'' due to being a reprint of the 2003 DVD. This precedes the 1987 [[New Line Cinema]] logo on the 2003 DVD of ''Drop Dead Fred'' and the 1987 [[Hemdale Film Corporation|Hemdale]] logo on the 1998 VHS of ''The Terminator''. Among the first releases to use this logo were reissues of ''Dirty Dancing'', "Limited Editions" of the first two ''Terminator'' films and the ''Rambo'' trilogy (in pan-and-scan and widescreen versions). This is also seen on theatrical prints of the film ''Eulogy'', but the home video release plasters it with the 2004 Lions Gate Films logo. This makes a surprise appearance on some screener DVDs from 2004-05 released by [[Lionsgate Home Entertainment|Lions Gate Home Entertainment]] under the Artisan label, such as the promotional screener DVD of ''Danny Deckchair''. Don't expect to see this on the 2004 version of ''The Punisher''; as although Artisan produced the film and the logo appeared on both a poster and teaser trailer for the film, Lionsgate Films acquired the company shortly before release and removed any mention of them. It also makes a strange appearance on the Platinum Disc/Echo Bridge DVD releases of ''Howling IV: The Original Nightmare''. Even though this, along with the "Coming Soon to Video & DVD" and "Feature Presentation" bumpers used by Artisan appear on the screener DVD for ''Jonah: A VeggieTales Movie'', it never appeared on any DVD for the film itself, not even on the covers, despite it appearing in the cover for an American DVD with a Russian audio track.

'''Editor's Note:''' This logo is infamous among some for how simple (and somewhat cheap) it is compared to the previous logos, especially the early version, which was probably made in 5 minutes.

=== 2nd Logo (2003) ===

'''Logo:''' On a black background. a blue DVD spins in out of nowhere. A series of seven red lasers then strike the disc as it spins, before coming back with bigger blasts. As they do so, the letters of "ARTISAN", in the same font as before but in a bluish-chrome color, appear one-by-one at an angle. Then, the text rotates to the front, and the disc transforms into a chrome oval which then straightens itself into a rectangle over the text (with a cut at the bottom to fit the "R"). A shape spins underneath between the "R" and the "T", and after the rectangle appears, it spreads out to reveal "HOME ENTERTAINMENT", in an abstract font.

'''Variants:''' After the logo completes, an animation occurs depending on the DVD it appears on.
*On the 2003 "Extreme" edition DVD of ''Terminator 2: Judgement Day'', after the logo completes, grey goo (representing T-100's liquid form) drops down from the lower-right of the box, which transforms into "T2" (reflecting the Terminator inside it), with the text "EXTREME DVD" ("X" is bigger than the rest of the text) underneath it. The camera does a big zoom-in on the text after it forms.
*On the 2003 DVD of ''Step Into Liquid'', the logo starts when the Artisan text fully appears. After the logo finishes, a tidal wave appears in the background, with Kelly Slater surfing on it.


'''Technique:''' 2D computer animation.
'''FX/SFX:''' Incredible CGI. Much, much better than its parent logo.


'''Audio:''' Usually silent.
'''Music/Sounds:''' A series of laser sounds and metallic bangs. The ''T2'' variant has some liquid sloshing followed by a bang when the logo zooms in, while the ''Step Into Liquid'' variant has various synthesized sounds as well as the splashing of the tidal waves.


'''Audio Variants:'''
'''Availability:''' Seen only on the DVDs listed above. It may appear as well on some other Artisan DVDs.
*Some films use their respective opening theme.
*Sometimes, the outcome of Artisan's plastering attempts would leave the original distributors' logo themes intact. Examples are the DVD releases of ''Cadence'' (with [[the Movie Group]] fanfare), ''Bad Lieutenant'' (with the Live Entertainment theme), and ''Stargate'' (with the 1994 or 1995 MGM roar).
*It does even have a standalone jingle at one point, consisting of a synthesized twinkling tune.


'''Availability:''' This appears on all Artisan releases of the era.
'''Editor's Note:''' To say the least, this is much, much better than the previous logo. A fitting swan song to a company filled with many memorable logos; it should've been used on more titles.
*The earlier variant appears on titles from 1998-2000, including ''The Way of the Gun'' and the beginning of the 1999 DVD release of ''Narrow Margin''.
*The normal version also appears on some theatrical releases such as ''The Blair Witch Project'', and the beginning of the 2001 DVD release of ''The Way of the Gun'', ''Wishmaster II'', and the U.S. English-dubbed version of ''Black Mask''.
**This variant also plasters over the [[Vestron International Group|Interaccess Film Distribution]] logo on the 2001 UK DVD of ''The Princess Bride''.
*On most Artisan VHS and DVD releases, the original distributor's logos and credit mentions are left intact, sometimes having Artisan's logo precede them.
**Some releases of films from lesser known companies (The Movie Group and [[Kings Road Entertainment|Kings Road]]) and former productions released by Live Entertainment, [[Warner Bros. Pictures|Warner Bros.]], MGM, [[TriStar Pictures]], [[Carolco Pictures]] (Artisan inherited from Live the rights to Carolco's catalog), [[Vestron Pictures]] (Vestron's catalog was also inherited from Live by Artisan), and others are either plastered over or removed and replaced with this.
*It also appears on later [[Family Home Entertainment|FHE]] and [[Family Home Entertainment Kids|FHE Kids]] VHS releases such as both ''Clifford the Big Red Dog'' and ''Baby Einstein'' VHS releases released between 2000-2001 (appears at the end, after the FHE Kids logo), as well as the 1999 reprint of ''The Littlest Angel'', and ''The Littlest Angel's Easter'' (which uses the early version). In this case, this logo normally appears before the others.
**It also shows up on [[Hallmark Home Entertainment]], Hallmark Hall of Fame and [[Discovery Networks]] ([[Discovery Channel Video]], [[Animal Planet Video]] and [[TLC Video]]) releases from the time-period.
*The 2003 DVD release of ''Stargate'' has this logo; however, it does not plaster the MGM logo (which might've been updated on that release).
*This logo also makes an appearance on the 2015 DVD release of ''Terminator 2: Judgement Day'' (1991) due to being a reprint of the 2003 DVD release.
*It also precedes the 1987 [[New Line Cinema]] logo on the 2003 DVD release of ''Drop Dead Fred'', and the 1987 [[Hemdale Film Corporation|Hemdale]] logo on the 1998 VHS release of ''The Terminator''.
*Among the first releases to use this logo are the reissues of ''Dirty Dancing'', "Limited Editions" of the first two ''Terminator'' films and the ''Rambo'' trilogy (in pan-and-scan and widescreen versions).
*This logo also appears on theatrical prints of the film ''Eulogy''; however, the home video release plasters it with the 2004 Lions Gate Films logo.
*It also makes an appearance on some screener DVD releases from 2004-05 released by [[Lionsgate Home Entertainment|Lions Gate Home Entertainment]] under the Artisan label, such as the promotional screener DVD release of ''Danny Deckchair''.
*It also precedes the opening FHE logo and follows the closing FHE logo on the [[Pioneer Entertainment]] DVD release of ''Speed Racer: The Movie''.
*It also makes an appearance on the Platinum Disc/Echo Bridge DVD releases of ''Howling IV: The Original Nightmare''.
*The 2004 version of ''The Punisher'' doesn't feature this logo; although Artisan produced the film and the logo appears on both a poster and teaser trailer for the film, Lionsgate Films acquired the company around four months before the film was released and removed any mention of the company from the final product. The actual movie uses a variant of Lionsgate's then-new logo.
*Even though this, along with the "Coming Soon to Video & DVD" and "Feature Presentation" bumpers used by Artisan, appears on the screener DVD release for ''Jonah: A VeggieTales Movie'', it never appears on any VHS and DVD releases for the film itself, not even on the covers.
*While the 2004 VHS release of ''The Big Empty'' uses [[Lionsgate Home Entertainment]] logos on the box and tape ink label, the actual tape still uses Artisan trailers and logos, likely making it the last official release from the company.
*It also appears at the end of the 1976 movie ''The Cassandra Crossing'', following the 1987 [[ITC Entertainment Group|ITC Entertainment]] "Gold Diamonds" logo on the 1999 DVD release thereof by Pioneer/Artisan Entertainment.


{{Chronology|[[Live Entertainment]]|[[Lionsgate Films|Lions Gate Films]]}}
[[Category:Lionsgate]] [[Category:Home entertainment logos]] [[Category:Film logos]] [[Category:Pages with Missing Images/Videos]]
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[[Category:Lionsgate Studios Corp]]
[[Category:Lionsgate]]
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Latest revision as of 16:33, 1 October 2024

Main Trailer Variations

Credits
Descriptions by
Jess Williams

Captures by
Eric S., Logophile, EnormousRat, SubparMario63, GETENT, and zman1997

Editions by
Eric S., Logophile, EnormousRat, GETENT, DannyTheMuppetMan, zman1997 and Michael Kenchington

Video captures courtesy of
MachineryNoise, DudeThatLogo, osdatabase, Joseph Sobora (TheRedBaron1985), FanCentralNetwork, laughingduck1000, Sagan Blob, retro VHS trailers, LogicSmash, Peakpasha and Cesar Blanco


Background

In 1997, Live Entertainment was bought out by Bain Capital, and rebranded the company as Artisan Entertainment in April 1998 in order to disassociate the company with mediocre titles and the controversies that followed the highly-publicized Menendez murders. The company expanded with films from TSG Pictures and a license agreement with Republic Pictures in 1998, a deal with Discovery Communications in 1999, and acquiring a stake in The Baby Einstein Company in 2000. They also had a short-lived family films division, FHE Pictures, named after Family Home Entertainment.

In 2000, Artisan entered into an agreement with Marvel Entertainment to co-produce features. On September 13, 2000, Artisan launched Artisan Digital Media and iArtisan, two subsidiaries of the company. This was followed in 2001 by the purchase of Canadian film and TV studio Landscape Entertainment, which was later renamed to Artisan Television, only to be reverted to the Landscape moniker when Artisan sold its shares to the studio. The company was acquired by Lions Gate Entertainment Corporation on December 15, 2003. Artisan was then renamed to "Lions Gate Entertainment, Inc."

Logo (June 23, 1998-April 30, 2005)

  • Early variant
    Early variant
  • Later variant
    Later variant
  • Released by
    Released by
  • Chrome
    Chrome
  • Website with early logo
    Website with early logo
  • Website with normal logo
    Website with normal logo
  • "Pictures"
    "Pictures"
  • Suicide Kings/The Miracle Maker
    Suicide Kings/The Miracle Maker


Visuals: On a black background, the word "A R T I S A N", in a rectangular box with the leg of the "R" extended, fades in while it is zooming towards the screen. It stops at a distance and the word "E N T E R T A I N M E N T" appears underneath. The entire text is in Trajan Pro.

Variants:

  • In Artisan's very early days, a simpler version of this logo was used: just the word "ARTISAN" in a box with a very small "ENTERTAINMENT" underneath, zooming up quickly without a fancy "R". This also animates quicker. Occasionally, as it appears on the DVD release of Merlin, "ENTERTAINMENT" fades in like in the standard version.
  • On Artisan prints of Suicide Kings and The Miracle Maker, the early version is gold.
  • A still version with the logo done in a "chrome" effect exists. This was only known to appear on the trailer for The Blair Witch Project, and to date has not been spotted on Artisan films.
  • Trailers later used a shorter version of the standard Artisan logo.
  • For home entertainment releases from 1999, such as The Blair Witch Project, the logo is shown before Artisan's trailers (which, at the time, were typically preceded by a promo about video releases) with a "www.artisanent.com" web address underneath.
  • For the later version, the web address appears underneath the logo occasionally.
  • Films that plasters other companies' logos over with this logo would either slow down the logo's animation, or loop it after the animation ends, to match the length of the original logos' duration.
  • A version with "released by" (in an incredibly tiny font) over the logo exists.
  • A later version with "PICTURES" in the same font as the Artisan text, placed in an additional box beneath the original, with an Artisan Entertainment byline underneath, also exists.

Technique: 2D computer animation.

Audio: Usually silent.

Audio Variants:

  • Some films use their respective opening theme.
  • Sometimes, the outcome of Artisan's plastering attempts would leave the original distributors' logo themes intact. Examples are the DVD releases of Cadence (with the Movie Group fanfare), Bad Lieutenant (with the Live Entertainment theme), and Stargate (with the 1994 or 1995 MGM roar).
  • It does even have a standalone jingle at one point, consisting of a synthesized twinkling tune.

Availability: This appears on all Artisan releases of the era.

  • The earlier variant appears on titles from 1998-2000, including The Way of the Gun and the beginning of the 1999 DVD release of Narrow Margin.
  • The normal version also appears on some theatrical releases such as The Blair Witch Project, and the beginning of the 2001 DVD release of The Way of the Gun, Wishmaster II, and the U.S. English-dubbed version of Black Mask.
  • On most Artisan VHS and DVD releases, the original distributor's logos and credit mentions are left intact, sometimes having Artisan's logo precede them.
    • Some releases of films from lesser known companies (The Movie Group and Kings Road) and former productions released by Live Entertainment, Warner Bros., MGM, TriStar Pictures, Carolco Pictures (Artisan inherited from Live the rights to Carolco's catalog), Vestron Pictures (Vestron's catalog was also inherited from Live by Artisan), and others are either plastered over or removed and replaced with this.
  • It also appears on later FHE and FHE Kids VHS releases such as both Clifford the Big Red Dog and Baby Einstein VHS releases released between 2000-2001 (appears at the end, after the FHE Kids logo), as well as the 1999 reprint of The Littlest Angel, and The Littlest Angel's Easter (which uses the early version). In this case, this logo normally appears before the others.
  • The 2003 DVD release of Stargate has this logo; however, it does not plaster the MGM logo (which might've been updated on that release).
  • This logo also makes an appearance on the 2015 DVD release of Terminator 2: Judgement Day (1991) due to being a reprint of the 2003 DVD release.
  • It also precedes the 1987 New Line Cinema logo on the 2003 DVD release of Drop Dead Fred, and the 1987 Hemdale logo on the 1998 VHS release of The Terminator.
  • Among the first releases to use this logo are the reissues of Dirty Dancing, "Limited Editions" of the first two Terminator films and the Rambo trilogy (in pan-and-scan and widescreen versions).
  • This logo also appears on theatrical prints of the film Eulogy; however, the home video release plasters it with the 2004 Lions Gate Films logo.
  • It also makes an appearance on some screener DVD releases from 2004-05 released by Lions Gate Home Entertainment under the Artisan label, such as the promotional screener DVD release of Danny Deckchair.
  • It also precedes the opening FHE logo and follows the closing FHE logo on the Pioneer Entertainment DVD release of Speed Racer: The Movie.
  • It also makes an appearance on the Platinum Disc/Echo Bridge DVD releases of Howling IV: The Original Nightmare.
  • The 2004 version of The Punisher doesn't feature this logo; although Artisan produced the film and the logo appears on both a poster and teaser trailer for the film, Lionsgate Films acquired the company around four months before the film was released and removed any mention of the company from the final product. The actual movie uses a variant of Lionsgate's then-new logo.
  • Even though this, along with the "Coming Soon to Video & DVD" and "Feature Presentation" bumpers used by Artisan, appears on the screener DVD release for Jonah: A VeggieTales Movie, it never appears on any VHS and DVD releases for the film itself, not even on the covers.
  • While the 2004 VHS release of The Big Empty uses Lionsgate Home Entertainment logos on the box and tape ink label, the actual tape still uses Artisan trailers and logos, likely making it the last official release from the company.
  • It also appears at the end of the 1976 movie The Cassandra Crossing, following the 1987 ITC Entertainment "Gold Diamonds" logo on the 1999 DVD release thereof by Pioneer/Artisan Entertainment.
◄ Live Entertainment
Artisan Entertainment
Lions Gate Films ►
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