Astor Pictures Corporation: Difference between revisions
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===Background===
Astor Pictures was founded by Robert M. Savini in 1930 as a distributor of film re-releases and other films. Among their re-releases were films from [[RKO Radio Pictures|RKO]], [[Grand National Pictures|Grand National]], [[Monogram Pictures|Monogram]] and [[Educational Pictures]], but it also distributed early [[Hammer Films
===1st Logo (1939-1947)===
<gallery mode="packed" heights="200">
Astor Pictures Corp. 1938-1941.jpg
</gallery>
{{YouTube|id=https://youtu.be/7g8OUKQ6aeM}}
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'''Availability:''' Seen on some Astor re-releases from other studios.
▲===2nd Logo (1947-195?) ===
[[File:Astor Pictures Corporation.jpeg|center|350px]]
{{youtube|id=https://www.youtube.com/watch?v=qoVV6ZGJKiE|id2=https://youtu.be/TG9lr2XjYgA}}
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'''Availability:''' On some public domain movies. Seen on a 1947 re-release of ''Li'l Abner'' (1940), which plasters over the [[RKO Radio Pictures|RKO]] logo
[[Category:American film logos]]{{American film logos}}
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Latest revision as of 02:21, 18 January 2024
Eric S.
Video captures courtesy of
simblos
Background
Astor Pictures was founded by Robert M. Savini in 1930 as a distributor of film re-releases and other films. Among their re-releases were films from RKO, Grand National, Monogram and Educational Pictures, but it also distributed early Hammer Films releases. In the early 50s Astor started a TV subsidiary called Atlantic Television. After Savini's death the two companies were acquired by George M. Foley and Franklin Bruder, but it went out of business around 1960.
1st Logo (1939-1947)
Visuals: Over a black background, the logo starts with zooming up three rows of words: "ASTOR" on a fancy font; "PICTURES" and "CORP.", with a dot below the letters. The last two words are in a triangular frame.
Technique: Camera-controlled animation.
Audio: A bombastic sixteen-note fanfare.
Availability: Seen on some Astor re-releases from other studios.
2nd Logo (1947-1957)
![](/w/thumb.php?f=Astor_Pictures_Corporation.jpeg&width=350)
Visuals: On a black background, a still frame of a bodybuilder holding the APC logo fades in and zooms up to the distance. The logo consists of three rows of words: "ASTOR", "PICTURES" and "CORP.", with a star below the letters, in a triangular frame. The logo zooms up closer to the letters that the man holds, with "ASTOR" in a 3-D font and the T extended over the rest of the letters.
Technique: Camera-controlled animation.
Audio: A bombastic sixteen-note fanfare.
Availability: On some public domain movies. Seen on a 1947 re-release of Li'l Abner (1940), which plasters over the RKO logo.