Astor Pictures Corporation: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

Content added Content deleted
m (Text replacement - ") ===" to ")===")
No edit summary
Line 13: Line 13:
'''Logo:''' On a black background, we see zooming up three rows of words: "ASTOR" on a fancy font; "PICTURES" and "CORP.", with a dot below the letters. The last two words are in a triangular frame.
'''Logo:''' On a black background, we see zooming up three rows of words: "ASTOR" on a fancy font; "PICTURES" and "CORP.", with a dot below the letters. The last two words are in a triangular frame.


'''Technique:''' The zoom-up.
'''Technique:''' Camera-controlled animation.


'''Music/Sounds:''' A bombastic sixteen note fanfare.
'''Music/Sounds:''' A bombastic sixteen-note fanfare.


'''Availability:''' Seen on some Astor re-releases from other studios.
'''Availability:''' Seen on some Astor re-releases from other studios.
Line 25: Line 25:
'''Logo:''' On a black background, a still frame of a bodybuilder holding the APC logo fades in and zooms up to the distance. The logo consists of three rows of words: "ASTOR", "PICTURES" and "CORP.", with a star below the letters, in a triangular frame. We zoom up closer to the letters that the man holds, with "ASTOR" in a 3-D font and the T extended over the rest of the letters.
'''Logo:''' On a black background, a still frame of a bodybuilder holding the APC logo fades in and zooms up to the distance. The logo consists of three rows of words: "ASTOR", "PICTURES" and "CORP.", with a star below the letters, in a triangular frame. We zoom up closer to the letters that the man holds, with "ASTOR" in a 3-D font and the T extended over the rest of the letters.


'''Technique:''' The zoom in.
'''Technique:''' Camera-controlled animation.


'''Music/Sounds:''' A bombastic sixteen note fanfare.
'''Music/Sounds:''' A bombastic sixteen-note fanfare.


'''Availability:''' On some public domain movies. Seen on a 1947 re-release of ''Li'l Abner'' (1940), which plasters over the [[RKO Radio Pictures|RKO]] logo.
'''Availability:''' On some public domain movies. Seen on a 1947 re-release of ''Li'l Abner'' (1940), which plasters over the [[RKO Radio Pictures|RKO]] logo.

Revision as of 11:05, 22 July 2023


Background

Astor Pictures was founded by Robert M. Savini in 1930 as a distributor of film re-releases and other films. Among their re-releases were films from RKO, Grand National, Monogram and Educational Pictures, but it also distributed early Hammer Films releases. In the early 50s Astor started a TV subsidiary called Atlantic Television. After Savini's death the two companies were acquired by George M. Foley and Franklin Bruder, but it went out of business around 1960.

1st Logo (1939-1947)


Logo: On a black background, we see zooming up three rows of words: "ASTOR" on a fancy font; "PICTURES" and "CORP.", with a dot below the letters. The last two words are in a triangular frame.

Technique: Camera-controlled animation.

Music/Sounds: A bombastic sixteen-note fanfare.

Availability: Seen on some Astor re-releases from other studios.

2nd Logo (1947-195?)


Logo: On a black background, a still frame of a bodybuilder holding the APC logo fades in and zooms up to the distance. The logo consists of three rows of words: "ASTOR", "PICTURES" and "CORP.", with a star below the letters, in a triangular frame. We zoom up closer to the letters that the man holds, with "ASTOR" in a 3-D font and the T extended over the rest of the letters.

Technique: Camera-controlled animation.

Music/Sounds: A bombastic sixteen-note fanfare.

Availability: On some public domain movies. Seen on a 1947 re-release of Li'l Abner (1940), which plasters over the RKO logo.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.