Atlantic Records

1st Logo (1987-1990)

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Logo: On a black background, a flash brings forth four spheres of light which move to all 4 sides of the screen. They move to form a box, which reveals theletter "A" and a "fan" via a Venetian blind effect. Another sphere of light places a line under the "A" and the "fan". As the word ATLANTIC appears via a Venetian blind effect, the background turns into a blue-black gradient and a (R) trademark symbol appears to the upper right of the "fan". A small flash of light brings forth the word V I D E O, colored in tan.

Technique: 2D computer animation.

Music/Sounds: None.

Availability: Rare, seen on releases of the period. One of the more notable releases was Phil Collins: The Singles Collection. It made a surprise appearance on PAL print of Led Zeppelin: DVD.

2nd Logo (November 17, 1998)

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Logo: On a black-blue gradient background, a black-and-white Atlantic Records logo (in its 1966 appearance) slides down from the top of the screen to the middle, rotating counterclockwise a little as it does so.

Technique: 2D computer animation.

Music/Sounds: None.

Availability: Was spotted on Tori Amos: The Complete Videos 1991-1998. May be seen on some other Atlantic tapes from the period.

3rd Logo (2003)

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Logo: On what appear to be inside a turbine, with smoke and some lights, appear a rectangle shadow, a flash occur and reveal to be the Atlantic logo in red, with a (R) trademark at the right-down, other shadows flip and place at the right, reveling to be letters "D V D" stacked, while the logo slightly zoom out.

Technique: CGI.

Music/Sounds: None.

Availability: Unknown, possibly very rare. Was seen on DVD release of INXS, as well as NTSC print of Led Zeppelin: DVD.