Audi: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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m Text replacement - "{{Ordinal|7}} Logo" to "7th Logo"
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m Text replacement - "{{Ordinal|2}} Logo" to "2nd Logo"
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{{PageCredits<span class="error">Expansion depth limit exceeded</span>|compiled=Cattotld}}
 
===Background===
'''Audi''' is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.
 
{{<span class="error">Expansion depth limit exceeded</span>|Audi (The truth of engineering) (1980's).png|1st Logo (1984-1993)
{{ImageTOC
|Audi (The truth of engineering) (1980's).png|1st Logo (1984-1993)
|Audi (Take Control) (1993).png|2nd Logo (1993-1995)
|Audi (1996).png|3rd Logo (1995-1999)
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}}
===1st Logo (1984-1993)===
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<gallery mode="packed" heights="200">
File:Audi (The truth of engineering) (1980's).png
File:Audi (Olympic Ski Jump) (1985).png
File:Audi (White superimprosed variant) (1985).png
File:Audi (Superimprosed german variant) (1985).png
File:Audi (The art of engineering, superimprosed) (1986).png
File:Audi (Olympic Ski Jump) -2, (1986).png
File:Audi (You're Ready For An Audi) (1986).png
File:Audi (You're ready for an audi) -2, (1987).png
File:Audi (The new Audi 90) (1987).png
File:Audi (Olympic Sky Jump, dutch variant) (1987).png
File:Audi (Washington Metropolitan Audi Dealers) (1987).png
File:Audi (The New Audi 90 Quattro) (1988).png
File:Audi (UK Variant) (1989).png
File:Audi (Greater Bay Area Audi Dealers) (1987).png
File:Audi (Advancing thq art of engineering) (1989).png
File:Audi (1990).png
File:Audi (You Call The Tune) (1990).png
File:Audi (1991).png
File:Audi (another dutch variant) (1991).png
File:Audi (Original) (1992).png
File:Audi (Melboourne Dealer Group) (1993).png
</gallery>
'''Logo:''' On a black background, there is a red oval with the white outline and white words "Audi" in it.
 
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'''Availability:''' Seen on some Audi commercials from the time, such as ''Olympic Ski Jump''.
 
==={{Ordinal|2}}2nd Logo (1993-1995)===
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<gallery mode="packed" heights="200">
File:Audi (Take Control) (1993).png
File:Audi (1994).png
File:Audi (The new Audi Valve 90) (1995).png
</gallery>
'''Logo:''' On a black background, there is 4 white rings with slogan "TAKE CONTROL." underneath.
 
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'''Availability:''' Seen on some Audi commercials.
 
==={{Ordinal<span class="error">Expansion depth limit exceeded</span>|3}} Logo (1995-1999)===
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<gallery mode="packed" heights="200">
File:Audi (1996).png
File:Audi (199?).png
File:Audi (Sepia) (1999).png
File:Audi (The new A6 Quattro) (1996).png
File:Audi (Gray background) (1996).png
File:Audi (A4 Avant) (1997).png
File:Audi (Real holding by Quattro) (1997).png
File:Audi (A8) (1998).png
File:Audi (The Audi TT).png
</gallery>
'''Logo:''' The camera slides in to the left to reveal the same audi logo as before, but now silver, and possibly imprinted in a car. Red "Audi" fades in.
 
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===4th Logo (1999-2005)===
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<gallery mode="packed" heights="200">
File:Audi (1999).png
File:Audi (2000).png
File:Audi "Rain" (2000).png
File:Audi "The Pick-up" (2001).png
File:Audi (Never Follow) (2001).png
File:Audi (See your greater Tri-State area) (2001).png
File:Audi (Multitronic) (2002).png
File:Audi (The A4) (2002).png
File:Audi (Never Follow) (2003).png
File:Audi (Superimprosed Never Follow) (2003).png
File:Audi (Widescreen) (2004).png
File:Audi (2005) .png
File:Audi (25 years of Quattro) (2005).png
</gallery>
'''Logo:''' On a black background, many lights zoom out, forming an Audi logo. Red "Audi" fades in, respectively.
 
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===6th Logo (2010-2015)===
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<gallery mode="packed" heights="200">
File:Audi (2010).png
File:Audi (German slogan) (2011).png
File:Audi (Enhanced, german slogan) (2013).png
File:Audi (Enhanced, english slogan) (2013).png
</gallery>
'''Logo:''' On a black background, a red light appears on the bottom, moving to the right side. A white light appears in the left side, and both lights reveal 4 gray rings in the left side and text "Audi" and slogan in a different font in the right side.
 
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===7th Logo (2016-)===
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<gallery mode="packed" heights="200">
File:Audi (Textless, 2017).png
File:Audi (Text only, 2018).png
File:Audi (Drive Progress, 2018).png
File:Audi (Superimprosed logo, 2019).png
File:Audi (Superimprosed text, 2019).png
File:Audi (Logo only) (2020).png
File:Audi (Text only, 2020).png
File:Audi (Logo only, 2021).png
File:Audi (Text only, 2021).png
File:Audi (Logo only, 2022).png
File:Audi (Logo only, 2023).png
File:Audi (Text only, 2023).png
</gallery>
'''Logo:''' Superimprosed at the end of the commercial, 4 white rings zoom in. Afterwards, they become thinner and disappear, and red "Audi" and slogan in the same font as before fade in.
 

Revision as of 14:22, 13 July 2023

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Background

Audi is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.

{{Expansion depth limit exceeded|Audi (The truth of engineering) (1980's).png|1st Logo (1984-1993) |Audi (Take Control) (1993).png|2nd Logo (1993-1995) |Audi (1996).png|3rd Logo (1995-1999) |Audi (1999).png|4th Logo (1999-2005) |Audi (2006-2009).png|5th Logo (2006-2009) |Audi (2010).png|5th Logo (2010-2015) |Audi (Textless, 2017).png|7th Logo (2016-) }}

1st Logo (1984-1993)

Expansion depth limit exceeded Logo: On a black background, there is a red oval with the white outline and white words "Audi" in it.

Variants:

  • There are many superimprosed variants at the end theme of the commercial. There is also white superimprosed variant, or the logo may been next to the slogan.
  • Variants with slogans exist, such as
    • "The art of engineering."
    • "You're ready for an Audi."
    • "Audi:the art of engineering."
    • "Advancing the art of engineering."
    • "You Call The Tune. It Harmonizes."

Some slogans may be in different languages as well.

  • Sometimes, the outline and words may be silver.

Technique: None.

Music/Sounds: The end theme of the commercial.

Availability: Seen on some Audi commercials from the time, such as Olympic Ski Jump.

2nd Logo (1993-1995)

Expansion depth limit exceeded Logo: On a black background, there is 4 white rings with slogan "TAKE CONTROL." underneath.

Variants: Variant with German slogan exists.

Technique:' None.

Music/Sounds: The end theme of the commercial.

Availability: Seen on some Audi commercials.

{{Expansion depth limit exceeded|3}} Logo (1995-1999)

Expansion depth limit exceeded Logo: The camera slides in to the left to reveal the same audi logo as before, but now silver, and possibly imprinted in a car. Red "Audi" fades in.

Variants:

  • A logo can be seen on a white or gray background above or below.
  • Sometimes, 4 rings would shown in the right side and "Audi" and slogan can be shown in the left side.

Technique: Camera-controlled animation or none.

Music/Sounds: A 4-note beat with a whoosh, or the end theme of the commercial.

Availability: Same as the 2nd logo.

4th Logo (1999-2005)

Expansion depth limit exceeded Logo: On a black background, many lights zoom out, forming an Audi logo. Red "Audi" fades in, respectively.

Variants:

  • The small Audi logo exists.
  • Many superimprosed still and animated variants exist.
    • Sometimes, white text "multitronic" or "The A4" would fade in and flash.
    • The slogan "NEVER FOLLOW" would fade in.
  • The logo would have the number of Audi dealers.
    • Sometimes, the logo and dealer's phone number is in a square, which is splitted.
  • The rings may be blue.

Technique: 2D animation.

Music/Sounds: The end theme of the commercial.

Availability: Same as the 2nd logo.

5th Logo (2006-2009)

Logo: On a black background, we see white german slogan slightly zooming out. Afterwards, two zoomed in rings are revealing themselves by a light one-by-one. The same logo as before fades in, respectively.

Variant: Sometimes, the german slogan may not be shown.

Music/Sounds: A 6-note beat with a dreamy synth note.

Availability: Same as the 2nd logo.

6th Logo (2010-2015)

Expansion depth limit exceeded Logo: On a black background, a red light appears on the bottom, moving to the right side. A white light appears in the left side, and both lights reveal 4 gray rings in the left side and text "Audi" and slogan in a different font in the right side.

Variants: From 2013 to 2015, many red & white lights would appear and form the logo.

Technique: 2D animation.

Music/Sounds: Same as before. In some commercials, there is no dreamy synth note.

Availability: Same as the 2nd logo.

7th Logo (2016-)

Expansion depth limit exceeded Logo: Superimprosed at the end of the commercial, 4 white rings zoom in. Afterwards, they become thinner and disappear, and red "Audi" and slogan in the same font as before fade in.

Variants:

  • Sometimes, only logo may be shown.
  • The ring may zoom in with footage of the commercial superimprosed on them.

Technique: Flash animation.

Music/Sounds: The end theme of the commercial, followed by a 4-note beat.

Availability: Same as the 2nd logo.

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