Audi

Background

Audi is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.

1st Logo (1984-1993)

Logo: On a black background, there is an oval with the silver outline and white words "Audi" in it.

Variants:

There are many superimprosed variants at the end theme of the commercial. There is also white superimprosed variant, ot the logo may been next to the slogan.
Variants with slogans exist, such as
- "The art of engineering."
- "You're ready for an Audi."
- "Audi:the art of engineering."
- "Advancing the art of engineering."
- "You Call The Tune. It Harmonizes."

Some slogans may be in different languages as well.

Sometimes, the outline and words may be silver.

Technique: None.

Music/Sounds: The end theme of the commercial.

Availability: Seen on some Audi commercials from the time, such as Olympic Ski Jump.

2nd Logo (1993-1995)

Logo: On a black background, there is 4 white rings with slogan "TAKE CONTROL." underneath.

Variants: Variant with German slogan exists.

Technique:' None.

Music/Sounds: End theme of the commercial.

Availability: Seen on some Audi commercials.

3rd Logo (1995-1999)

Logo: The camera slides in to the left to reveal the same audi logo as before, but now silver, and possibly imprinted in a car. Red "Audi" fades in.

Variants:

A logo can be seen on a white or gray background above or below.
Sometimes, 4 rings would shown in the right side and "Audi" and slogan can be shown in the left side.

Technique: Camera-controlled animation or none.

Music/Sounds: A 4-note beat with a whoosh, or the end theme of the commercial.

Availability: Same as the 2nd logo.

4th Logo (1999-2005)

Logo: On a black background, many lights zoom out, forming an Audi logo. Red "Audi" fades in, respectively.

Variants:

The small Audi logo exists.
Many superimprosed still and animated variants exist.
- Sometimes, white text "multitronic" or "The A4" would fade in and flash.
- The slogan "NEVER FOLLOW" would fade in.
The logo would have the number of Audi dealers.
- Sometimes, the logo and dealer's phone number is in a square, which is splitted.
The rings may be blue.

Technique: 2D animation.

Music/Sounds: The end theme of the commercial.

Availability: Same as the 2nd logo.

5th Logo (2006-2009)

Logo: On a black background, we see white german slogan slightly zooming out. Afterwards, two zoomed in rings are revealing themselves by a light one-by-one. The same logo as before fades in, respectively.

Variant: Sometimes, the german slogan may not be shown.

Music/Sounds: A 6-note beat with a dreamy synth note.

Availability: Same as the 2nd logo.

6th Logo (2010-2015)

Logo: On a black background, a red light appears on the bottom, moving to the right side. A white light appears in the left side, and both lights reveal 4 gray rings in the left side and text "Audi" and slogan in a different font in the right side.

Variants: From 2013 to 2015, many red & white lights would appear and form the logo.

Music/Sounds: Same as before. In some commercials, there is no dreamy synth note.

Availability: Same as the 2nd logo.

7th Logo (2016-)

Logo: Superimprosed at the end of the commercial, 4 white rings zoom in. Afterwards, they become thinner and disappear, and red "Audi" and slogan in the same font as before fade in.

Variants:

Sometimes, only logo may be shown.
The ring may zoom in with footage of the commercial superimprosed on them.

Technique: Flash animation.

Music/Sounds: The end theme of the commercial, followed by a 4-note beat.

Availability: Same as the 2nd logo.