Avalon Television

Credits

Editions by
Michael Kenchington

Background

Avalon Television is a British television company founded by Jon Thoday in 1993.

1st Logo (1994)

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Visuals: On a light blue-tinted marble background, the following text in a capitalized font is shown:

ATV
AN AVALON TELEVISION PRODUCTION

The initials are three times the size of the bottom text.

Technique: None.

Audio: The ending theme of the programme.

Availability: Only seen on Fantasy Football League: The Video. The actual series used an in-credit notice rather than a logo.

2nd Logo (16 December 1994-9 December 2004)

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Visuals: We see the logo arranged in this way:

A N
-AVALON-
T E LE V I S I O N
P R O D U C T I O N
F O R

Where the word "AVALON" is transparent and casting red shadows. The "TELEVISION" is white in a black box.

Variant: Sometimes, this logo also shares the screen with other logos (including the 1988 and 1997 BBC, and 1999 Channel 4 "Square" logo).

Technique: None.

Audio: The ending theme of the show.

Availability: It debuted on series 2 of Fantasy Football League and later appeared on Garth Marenghi's Darkplace, Jenny Eclair Squats and TV Burp.

2nd Logo (13 March 2005-23 December 2009)

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Visuals: On a gradient pink background, many red lines are standing on the floor in various distances. They zoom out and move together to form the Avalon logo. The black bar flies in as we zoom.

Variants:

• On shows co-produced with the BBC, its 1997 logo is seen underneath the Avalon Television logo.
  • Another version has this variant with a different font.
• A still version exists.

Technique: The logo is collected from pieces.

Audio: Same as before.

Availability: It first appeared on Seen on Kelsey Grammer Presents The Sketch Show and later appeared on Not Going Out seasons 1 to 3, Touch Me, I'm Karen Taylor, Harry Hill's TV Burp and Harry Hill's Shark Infested Custard, among others.

3rd Logo (10 October 2009-24 December 2017)

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Visuals: Glass parts pan over the screen and zoom out to form the Avalon logo zooming out on a waving blue background.

Variants:

• On Workaholics, the logo begins when it is at the zooming out animation. On pre-2014 episodes, it is split in the top half of the screen while the Gigapix Studios logo plays in the bottom.
• On some episodes of Last Week Tonight with John Oliver (others have neither it nor the Sixteen String Jack Productions logo at all), it is still.

Technique: The logo collects and shines.

Audio: A dreamy five-note synth tune or the closing theme.

Audio Variant: Starting in 2015, a dramatic high-pitch synth note is used.

Availability:

• Can be seen on their shows like Russell Howard's Good News, the final seasons of Harry Hill's TV Burp and seasons 4 to 7 of Not Going Out.
• It also appeared on stand up specials and then new shows that they produced such as Workaholics, Compete for the Meat, I Love That Country, Adam DeVine's House Party, Last Week Tonight with John Oliver and Taskmaster.
• It also surprisingly appeared on Adam DeVine: Best Time of Our Lives despite the company changing their logo in 2017.

5th Logo (25 April 2017-)

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Visuals: On a dark blue background, the word "AVALON" in 3D fades in from the left with a blue lens flare following the animation from the bottom of the logo.

Variants:

• A copyright notice may be seen underneath the logo.
• Sometimes, this logo also shares the screen with other logos (including the 1997 BBC and 2013 ITV logos).
  • On some shows such as Spitting Image, the copyright notice reads "©Avalon Television Ltd. [YEAR]". Note how the year uses numbers instead of roman numerals.
• A split-screen variant exists, usually on shows co-produced with Channel 4.
• On Taskmaster, the logo is part of the UKTV Original Production logo, complete with its animation and fanfare intact.
• An in-credit version of the logo exists.
• A still version of this logo also exists.

Technique: The text fading and the lens flare moving.

Audio: Same as the 2015 theme.

Availability:

• Seen on new seasons of their current shows like Taskmaster, Not Going Out, Last Week Tonight with John Oliver, Man Down and Catastrophe.
• It also appeared on new stand up specials and new shows that they produced such as Russell Howard & Mum, The Button, Al Murray's Great British Pub Quiz, The Russell Howard Hour, Alternativo with Arturo Castro, Dogs Behaving (Very) Badly, Wyatt Cenac's Problem Areas, Everything's Gonna Be Okay, Spitting Image, Flatbush Misdemeanours, Starstruck and Pause with Sam Jay, among others.