Avex Inc.

Background

Avex Inc. (Japanese: エイベックス株式会社, commonly known as Avex and stylized as avex) is a Japanese entertainment conglomerate led by founder Max Matsuura and headquartered in Tokyo, Japan. Founded in 1988, the company manages J-pop talents like Ayumi Hamasaki and internet sensation PikoTaro. It has also shifted into other business domains like anime, video games and live music events, partnering with Ultra Music Festival and hosting the annual A-nation. The company is a member of the Mitsubishi UFJ Financial Group (MUFG) keiretsu.

1st Logo (1992-1996)

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Logo: On a static blue background with circles, we see a warped Avex Trax logo that turns normal. After it's done Japanese text is above it and fades to solid blue.

Variants:

• For Avex Globe, "trax" is replaced by "globe".
• Very rarely, an English version exists. Here, the text is translated into English.
• For Avex Rave '94, "trax" is replaced by "rave '94", "AUG. 29th Tokyo Dome" is in the bottom, Different Japanese characters are above it and the logo is still.
• For Motorod, the logo has 2 variants.
  • Early: On a black background, the Motorod logo fades in with "in" and the Avex Group logo at the bottom.
  • Later: On a gears background, volts are seen. The same Motorod logo with the Motorod icon fades in with "in" and the Avex Group logo below.

FX/SFX: The logo warping.

Music/Sounds: A warp-speed descending xylophone tune which is accompanied by a 4-note bell chime. A male announcer says the company's name at the end.

Music/Sounds Variants:

• For Avex Globe, the male announcer is different and says earlier.
• For Avex Rave '94, the male announcer is Japanese and says even earlier.
• Motorod idents feature a rock (Early) or industrial (Late) theme with a voice saying "Motorod."

Availability: Extinct.

2nd Logo (1996-2000)

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Logo: On a gas room, we can see a rusted Avex Trax icon on a stand with some multiple deadly machines behind them. The logo sends smoke and starts to volt. After a while it changes to the same static blue background without any circles, and the icon forms the wordmark, creating the Avex Trax logo, but stacked. A defunct website URL appears below.

Variants:

• "Trax" can be renamed into many words such as "Globe", "Tune", "Group" and "Ideak".
• For Avex Trax's 10th anniversary, a card-like shape is added below with the Avex logo on the top and "10th Anniversary" on the bottom.
• Sometimes, "A Song For XX" can be seen below. XX is the XX logo.
• The Motorod variant has the same as the 2nd variatation of the first logo.

FX/SFX: The logo volting.

Music/Sounds: A 2-note pad synth tune with a different male announcer saying "Avex Trax."

Music/Sounds Variants:

• For the A Song For XX variant, another different male announcer says "A Song For" instead of "Avex Trax".
• Such as the top variant, "Trax" can be renamed into many words such as "Globe", "Tune", "Group" and "Ideak".