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Left to right: Eugene Berlanti, Greg Berlanti, Dina Berlanti and Barbara Moller Berlanti.
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The opening sequence with Batman from The Lego Movie franchise, in place of a young Greg Berlanti.
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The finished product.
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===Background=== |
===Background=== |
This is Greg Berlanti's production company, formed after Mickey Liddell left Berlanti-Liddell Productions to create his own company, LD Entertainment, which resulted in a change to the company's name. The company was founded in August 2006 as Berlanti Television. In July 2008, the company re-signed its overall deal with ABC Studios (formally Touchstone Television) for an additional five-year deal. In March 2011, the company currently has an overall deal with Warner Bros. Television, ending its overall deal with ABC Studios two years early. The company also changed its current name to reflect its television and film divisions combining together.
Visuals: There is the Berlanti family sitting in a living room watching television (the television set appears to be from the 1960s, similar to the RCA New Vista Color TV, hence the words "New Vista" at the right); Eugene Berlanti and Barbara Moller Berlanti are sitting on the couch, and young Greg and Dina Berlanti sit on the floor. The camera slowly zooms up to the television screen, as Greg is blocking the TV. He moves his head to the side as the words "BERLANTI PRODUCTIONS" in a '70s style font (named Cooper Black) flash on the TV screen.
Trivia: The concept of the logo (and the audio as well) is based on how Greg would block the television screen when he was a kid; his father (Eugene) would usually tell him to move his head so that the rest of his family can see.
Variants:
Technique: Mostly live-action with computer-generated text. This logo was created by New Wave Entertainment and Pembrook Creative.
Audio: A jaunty nine-note string tune (composed by Blake Neely) accompanied by a gruff voice (provided by Greg Berlanti himself) shouting, "Greg, move your head!" with a newspaper flipping sound effect when Eugene looks at Greg.
Audio Variants:
Availability: Appears on many shows from the company since 2006, such as Brothers and Sisters, No Ordinary Family, Arrow, The Flash, The Mysteries of Laura, Deception and Prodigal Son, among others.
Legacy: This logo is a favorite amongst fans of Greg Berlanti's works.
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Berlanti Productions |
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