Black Label Media

Credits

Compiled by
Camenati

Video captures courtesy of
Rafael Sanchez

Background

Black Label Media is an independent film and television company based in Los Angeles that was founded by Molly Smith and Thad Luckinbill in 2013. The company was initially called Belle Pictures before a name change in order to focus on adult, mid-budget fare. Its company name was taken from the American Express Centurion "Black Card". On April 12, 2016, the company opened a television division.

1st Logo (June 27-October 3, 2014)

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Visuals: There is a growing sun burst lighting up the whole screen inside the bottom half of a letter. Next, the text and the sunburst zoom out to reveal "BLACK LABEL MEDIA" in black. As the logo finishes zooming out, the light in the sunburst dies out and disappears, leaving a gray radial gradient in the center with the upper portion of the text lighted. The text then zooms out a little more alongside the reflection slightly moving towards the left.

Technique: Rather basic 3D animation by Greenhaus GFX.

Audio: The opening theme of the movie.

Audio Variant: On Greenhaus GFX's Vimeo account, a five-note string theme is heard.

Availability: This was only seen on two movies: Begin Again and The Good Lie.

2nd Logo (September 18, 2015-)

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  Normal
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  Only the Brave
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  12 Strong
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  Devotion "home" TV spot
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  I Wanna Dance With Somebody trailer

Visuals: Over a black background, the logo starts with multiple shapes emerging from various places on the screen on a gray background. As the screen zooms out, the shapes appear to be a reflection of one of the larger objects emerging from the ground. Moving away from the animation more reveals a sunlight hovering over the shapes at the top, which shows "BLACK LABEL MEDIA" in black laying on the surface. The camera pans out more so that the text faces the screen, cutting off the sunlight and showing a gray radial gradient at the top portion of the text. As the logo faces the screen, the text gets brighter with shadows sticking out of them.

Variants:

• On Only the Brave, the logo is tinted yellow with a dust filter.
• On 12 Strong, the logo is (subtly) anaglyphic.
• On the Devotion 'home' TV spot, the logo is in a square box and paired with the Sony and Columbia Pictures logos.
• On the trailer for I Wanna Dance With Somebody, the print logo is on a shiny black background beside the other logos.

Technique: CGI animation.

Audio: The opening theme of the movie.

Availability: First appeared on Sicario and can be seen on the company's films from this period including Only the Brave, 12 Strong, Sicario: Day of the Soldado, among others.

3rd Logo (November 23, 2022-)

Visuals: On a black background, a light passes through the screen to reveal the text from before, now in a metallic chiseled matter. As the light passes away, the logo remains for a few seconds until it fades out.

Technique: CGI, designed by Filmograph.

Audio: The opening theme of the movie.

Availability: First debuted on Devotion and later appeared on Whitney Houston: I Wanna Dance with Somebody and Reptile.