'''Logo:''' On a black background, we simply see a symbol that looks like a stylised "'''''B'''''" but which also supposedly represents the station's broadcast area (Cumbria and southern Scotland), with the words "'''Border Television'''" in Helvetica below.
'''Logo:''' On a black background, we simply see a symbol that looks like a stylised "'''''B'''''" but which also supposedly represents the station's broadcast area (Cumbria and southern Scotland), with the words "'''Border Television'''" in Helvetica below.
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|Border Television Logo 1971.jpg
|Border Television Logo 1971.jpg
}}
}}
{{YouTube|id=rlHDP-hIHGU|id2=smGDRPknB-s}}
{{YouTube|id=smGDRPknB-s}}
'''Logo:''' On a {{color|blue}} background, we simply see the Border symbol and the words "BORDER TELEVISION", again in Helvetica, in a rectangular box with rounded corners.
'''Logo:''' On a {{color|blue}} background, we simply see the Border symbol and the words "BORDER TELEVISION", again in Helvetica, in a rectangular box with rounded corners.
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|Border Television Logo 1997.jpeg| Another 1995 version of the logo.
|Border Television Logo 1997.jpeg| Another 1995 version of the logo.
'''Logo:''' The "'''''B'''''" symbol, now in 3D, flies onto the centre of the screen. The "{{Font|Book Antiqua|''BORDER''}}" text, in the same font as before, zooms into view letter by letter.
'''Logo:''' The "'''''B'''''" symbol, now in 3D, flies onto the centre of the screen. The "{{Font|Book Antiqua|''BORDER''}}" text, in the same font as before, zooms into view letter by letter.
Revision as of 17:27, 20 February 2023
NOTE: You can see some of the Border Television idents here.
Credits
Editions by Michael Kenchington
This article is about the TV idents. For the production logos, see ITV Border Productions.
Logo: On a black background, we simply see a symbol that looks like a stylised "B" but which also supposedly represents the station's broadcast area (Cumbria and southern Scotland), with the words "Border Television" in Helvetica below.
Variant: At the beginning of some shows, "presents" can be seen below.
Technique: None.
Music/Sounds: Usually none, though sometimes there is an announcer reading out official ITA information.
Availability: Extinct.
2nd Logo (September 1, 1971-September 1, 1989)
Logo: On a blue background, we simply see the Border symbol and the words "BORDER TELEVISION", again in Helvetica, in a rectangular box with rounded corners.
Accompanying clock ident: The clock has a white colour to it and has dots to represent the hours (larger ones for the cardinal hours), while on a black square. The top is dominated by a blue rectangle with the Border symbol on the left, the text "Border Television" on the top, and a underline extending from the symbol's own line.
Variant: Initially, the word "COLOUR" would be present below the box.
Logo: On a cloudy grey background, the "B" symbol from before (now tinted light blue) unfolds horizontally. The word "BORDER" in Book Antiqua Italic then unfolds in a similar fashion, letter by letter.
Technique: The moving background, the symbol and text unfolding.
Music/Sounds: Same as the 3rd logo, but edited slightly.
Availability: Extinct.
Legacy: The effects in this logo are pretty dated.
5th Logo (September 1994-November 7, 1999)
The original version of the logo.
The 1995 version of the logo.
Another 1995 version of the logo.
Logo: The "B" symbol, now in 3D, flies onto the centre of the screen. The "BORDER" text, in the same font as before, zooms into view letter by letter.
Variants: The ident featured several backgrounds during its run:
1994-1995: A blue, rocky background.
1995-1999: A rippling water background. From this point onwards, the "BORDER" text is rendered in 3D.
1995-1999: An abstract blue background with rotating gears.
Technique: The animation of the symbol and the text is CGI. The backgrounds are static, live-action and CGI respectively.
Music/Sounds:
1994-1995: Same as the 4th logo.
1995-1999: A more soothing rearrangement of the 1989 ITV logo's music.
1995-1999: A formal sounding tune played on a horn.
The original version of the logo.
The 1995 version of the logo.
Another 1995 version of the logo.
The original version of the logo.
The 2001 version of the logo.
