Border Television

Main

NOTE: You can see some of the Border Television idents here.

Credits

Editions by
Michael Kenchington

This article is about the TV idents. For the production logos, see ITV Border Productions.

1st Logo (September 1, 1961-August 31, 1971)

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Logo: On a black background, we simply see a symbol that looks like a stylised "B" but which also supposedly represents the station's broadcast area (Cumbria and southern Scotland), with the words "Border Television" in Helvetica below.

Variant: At the beginning of some shows, "presents" can be seen below.

Technique: None.

Music/Sounds: Usually none, though sometimes there is an announcer reading out official ITA information.

Availability: Extinct.

2nd Logo (September 1, 1971-September 1, 1989)

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Logo: On a blue background, we simply see the Border symbol and the words "BORDER TELEVISION", again in Helvetica, in a rectangular box with rounded corners.

Accompanying clock ident: The clock has a white colour to it and has dots to represent the hours (larger ones for the cardinal hours), while on a black square. The top is dominated by a blue rectangle with the Border symbol on the left, the text "Border Television" on the top, and a underline extending from the symbol's own line.

Variant: Initially, the word "COLOUR" would be present below the box.

Technique: None.

Music/Sounds: None.

Availability: Extinct.

3rd Logo (September 1, 1989-September 1993)

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Logo: See ITV.

4th Logo (September 1993-September 1994)

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Logo: On a cloudy grey background, the "B" symbol from before (now tinted light blue) unfolds horizontally. The word "BORDER" in Book Antiqua Italic then unfolds in a similar fashion, letter by letter.

Technique: 2D computer animation.

Music/Sounds: Same as the previous logo, but edited slightly.

Availability: Extinct.

5th Logo (September 1994-November 7, 1999)

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  The original version of the logo.
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  The 1995 version of the logo.
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  Another 1995 version of the logo.

Logo: The "B" symbol, now in 3D, flies onto the centre of the screen. The "BORDER" text, in the same font as before, zooms into view letter by letter.

Variants: The ident featured several backgrounds during its run:

• 1994-1995: A blue, rocky background.
• 1995-1999: A rippling water background. From this point onwards, the "BORDER" text is rendered in 3D.
• 1995-1999: An abstract blue background with rotating gears.

Technique: CGI.

Music/Sounds:

• 1994-1995: Same as the 4th logo.
• 1995-1999: A more soothing rearrangement of the 1989 ITV logo's music.
• 1995-1999: A formal sounding tune played on a horn.

Availability: Extinct.

6th Logo (November 8, 1999-October 27, 2002)

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  The original version of the logo.
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  The 2001 version of the logo.

See ITV.

External Links

• Border Television on TVARK