Border Television

From the Audiovisual Identity Database, the motion graphics museum

NOTE: You can see some of the Border Television idents here.

1st Logo (September 1, 1961-August 31, 1971)


Nickname: "Chopsticks in a Bowl"

Logo: On a black background, we simply see a symbol that looks like a stylized "B" but which also supposedly represents the station's broadcast area (Cumbria and southern Scotland), with the words "Border Television" in Helvetica below.

Variant: At the beginning of some shows, "presents" can be seen below.

FX/SFX: None.

Music/Sounds: Usually none, though sometimes there is an announcer reading out official ITA information.

Availability: Extinct.


2nd Logo (September 1, 1971-September 1, 1989)


Nickname: "Chopsticks in a Bowl II"

Logo: On a blue background, we simply see the Border symbol and the words "BORDER TELEVISION", again in Helvetica, in a rectangular box with rounded corners.

Accompanying clock ident: The clock has a white color to it and has dots to represent the hours (larger ones for the cardinal hours), while on a black square. The top is dominated by a blue rectangle with the Border symbol on the left, the text "Border Television" on the top, and a underline extending from the symbol's own line.

Variants:

  • Initially, the word "COLOUR" would be present below the box.
  • Some versions contain a copyright date or "Produced by Border Television for Channel 4" below.

FX/SFX: None.

Music/Sounds: None.

Availability: Extinct.


3rd Logo (September 1, 1989-September 1993)


Nickname: "ITV Generic"

Logo: See ITV.


4th Logo (September 1993-September 1994)


Nickname: "Chopsticks in a Bowl III"

Logo: On a cloudy gray background, the "B" symbol from before (now tinted light blue) unfolds horizontally. The word "BORDER" in Book Antiqua Italic then unfolds in a similar fashion, letter by letter.

FX/SFX: The moving background, the symbol and text unfolding.

Music/Sounds: Same as the 3rd logo, but edited slightly.

Availability: Extinct.

Editor's Note: The effects in this logo are pretty dated.


5th Logo (September 1994-November 7, 1999)


Nicknames: "Chopsticks in a Bowl IV", "CGI Chopsticks in a Bowl"

Logo: The "B" symbol, now in 3D, flies onto the centre of the screen. The "BORDER" text, in the same font as before, zooms into view letter by letter.

Variants: The ident featured several backgrounds during its run:

  • 1994-1995: A blue, rocky background.
  • 1995-1999: A rippling water background. From this point onwards, the "BORDER" text is rendered in 3D.
  • 1995-1999: An abstract blue background with rotating gears.

FX/SFX: The animation of the symbol and the text is CGI. The backgrounds are static, live-action and CGI respectively.

Music/Sounds:

  • 1994-1995: Same as the 4th logo.
  • 1995-1999: A more soothing rearrangement of the 1989 ITV logo's music.
  • 1995-1999: A formal sounding tune played on a horn.

Availability: Extinct.

6th Logo (November 8, 1999-October 27, 2002)


See ITV.

7th Logo (2002-2004)

Nicknames: "Purple Chopsticks in a Bowl"

Logo: We see the same Granada purple end card with the corporate logo used by all other Granada-owned regions, however, the shadow copies are of the Border "Chopsticks in a Bowl" symbol, and the square has the white Border "Chopsticks in a Bowl" logo inside with the text reads "A Border Television Production".

FX/SFX: None.

Music/Sounds: None or the ending theme to the show.

Availability: Extremely rare.

  • It appears on programmes by Border such as Lookaround and others until 2004.

Editor's Note: None.

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