Bravo

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Background

Bravo was a TV channel operating in the United Kingdom. When launched in 1985, it was only transmitted on cable TV. In 1993, it then progressed to the Astra Satelite. The programming of the channel started out as a vintage movie channel, before changing in 1997 to adult male-oriented shows. In 2010, Living TV Group was folded into BSkyB. As a result, Bravo closed down.

1st Logo (1985-January 1997)

Nickname: "The Tower"

Logo: We zoom out of a building, and as we do so, radiowaves come out of a radio tower attached to the building, and we see two searchlights. When we stop, an oval zooms towards us, and some more radiowaves make the logo. When complete, we see the black text "BRAVO" inside a white oval.

Variants:

• There is a shorter version.
• Sometimes, an even shorter version of the logo plays on a cloudy or black background (for black-and-white films).

FX/SFX: The searchlights, the radiowaves, the clouds.

Music/Sounds: An orchestral fanfare that then becomes majestic. Usually, it would then end in an orchestral ditty.

Availability: Extinct.

Editor's Note: The radiowaves may look like thunderbolts, and the searchlights may look primitive, but this was advanced animation for the mid 1980's. The short versions of the logo look much more outdated, but this was to indicate the vintage-based programming of the channel during the time, so it's not that horrible.

2nd Logo (January-February 3, 1997)

Nickname: "Time Warp Television"

Logo: We zoom through a time-warping background, which changes colors throughout. Then everything goes black. After a second, a black Bravo logo zooms towards us, and the background gently fades colors.

FX/SFX: The time warping.

Music/Sounds: A rising dramatic crescendo that builds into a nice peaceful synth hum.

Availability: Same as the 1st logo. This was used to indicate the departure of the channel's original vintage movie programming to the more adult-oriented shows.

Editor's Note: The time-warping sequence may thrill some and would also surprise those who were expecting the normal 1985 idents on the time, although this is pretty harmless, compared to what follows...

3rd Logo (February 3, 1997-2001)

Logo: On a black background, we see fires originating from the center of the screen, progressively growing and then dimming. Afterward, many other fires start around the screen (in varying shades of red, blue, and orange), and at the same time, the outline of the Bravo "Horned O" appears. We then see a big blue fire shrinking in size (as if it were absorbed), and then an explosion occurs, with the entire Bravo "O" burning with alternating blue and red/orange colors. At the same time, we see the text "bravo" appearing as it gets filled up with fire, and the logo either fades out seconds later or ends instantly.

Variants:

• There were some variants to go with the generic ident during the 1997-1998 TV season. Most of these showed pretty disturbing material that would appear from a blue smoky transition with the scenes following afterward (except for the rabbit farm and goldfish variants, which had the blue transition appear after the scene, due to the fact that the variants implied more violent subject matter). Most of them also had extra parts for their promos. These variants included:
  • A madman with a screwdriver (slots/flathead) going crazy
  • Eyeballs being taken out from a jar (a fork is also shown)
  • A toilet brush falling on a dirty bathroom
  • Maggots on a plate (looking like it's a cereal; a spoon is also shown)
  • A criminal person appearing and smiling
  • A grenade falling down on a rabbit farm
  • A girl licking a cheese grater (note that it plays in reverse)
  • The screwhead from the first variant shaking his head around after speaking
  • A pierced belly button
  • A guy in a mental asylum chair
  • A cat inside a cage
  • A goldfish being blended in a blender
• Extra variations included a doctor (who wears a wrestler's costume and puts on yellow gloves), a 3x3 grid blowtorch of different fire colors, a bobbing purple slime, and a man being revealed from the closet.
• Around 1998, there was a clearer version of the logo playing on a yellow background.
• In early 1998, there was a version with a green smoky background.

FX/SFX: The fire startups for the generic idents. The 1997 variants contain live-action. All of the idents were made by Red Pepper Film Company as an "alternative species of television".

Music/Sounds: A waving synth and fire sound effects, then an explosion sound and, lastly, either two synth notes (which uses a guitar layering on the synth music) or a different sound effect played on a waterphone (which is infamously used on numerous reality TV shows to indicate tension). The 1997 variants contain sounds that correspond to the subject matter.

Availability: Same as the 1st logo.

Editor's Note: The live-action startups will unnerve quite a lot of viewers who are unaware, and some may find the second sound FX variant scarier, but the startups are nothing compared to the IDs, which contain extremely disturbing content to the point of being obscene. The rabbit farm and goldfish variants will almost certainly upset animal lovers. Children, if they were unlucky enough to see these idents, would very likely be spooked and gain nightmares. These idents are absolutely not appropriate to show on television and stand as some of the scariest idents of all time.

4th Logo (2001-2006)

Logo: On a dark-colored background (mostly dark blue), the Bravo "O" is seen on an orange block, and each piece moves to make the complete logo. The text "BRAVO" is seen below the square.

FX/SFX: Bold, blocky animations made to fit the "lads culture". Quite smooth animation, but much simpler than the last logo.

Music/Sounds: Some rhythmic music.

Availability: Extinct, like the other logos.

Editor's Note: It's tamer than the infamous 3rd logo.