Broadcast Arts

1st Logo (1983-June 1984)

Visuals: The screen fades from black to the color test card. After a few seconds, the color bars becomes the color tubes. The camera pans to the blue neon sign saying:

Broadcast
Arts

with a machine on a table with red sparks coming out of it.

Variants: A shorter version can be seen at the start of Broadcast Arts' 1983 demo reel and the end of their 1984 demo reel.

Technique: Live-action effects.

Audio: The 400 Hz tone, which trails off when the camera transitions, along with the sparks.

Availability: Was never used on television. It only appeared on Broadcast Arts' 1983 and 1984 demo reels.

2nd Logo (1988-July 2, 1990)

Visuals: On a black background with some barely visible smudges moving by, there are two copies of a letter "T" in a box (one is colored blue, the other red in a wide-angle fashion. Some red scribbles move past as the 3D word "BROADCAS" comes in from the left and unfolds (the "T" finishes off the word as "BROADCAST"). The scribble passes by as a copy of the word scrolls past from the right to the left, while the word "arts" in a script fashion writes in along with the scrolling copy (the original had faded out before.) The original copy fades in piece by piece, with the scribble going through the word "BROADCAST" while red smudges are present to the right of the "T" (the box it's in is now blue/red gradient.) "INC." is below "arts" in a spaced-out style.

Variant: A shortened version exists that has the company name already formed while the copy scrolls by.

Technique: CGI.

Audio: A synth tune, mixed with some chimes and bass notes.

Availability: This was only seen on the unsold pilots, The Jackie Bison Show for NBC and Norman's Corner.

Broadcast Arts

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