CRM Productions: Difference between revisions

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Latest revision as of 18:40, 18 March 2024

Background

CRM Productions was a division of McGraw-Hill that produced educational programs.

Logo (1968-1984)

Visuals: On a black background, several multi-colored pieces revolve and float around the screen, with a few that momentarily disappear and reappear. Eventually, they all come together to form the connected letters "CRM", made as a cote-out between the pieces act as an extruded shadow effect (similar to the WGBH and MGM/UA Communications Co. logos). While it forms, the word "PRODUCTIONS" in white sweeps in underneath it, and then the logo stays still for a few seconds. Then, the word "PRESENTS" zooms in from below the logo and continues off-screen, causing the logo to break apart and float off-screen.

Variant: On some programs, the middle half of the logo follows the McGraw-Hill Films logo and animates as normal, but before "PRESENTS" zooms in, it cuts to a warning screen.

Technique: Motion-controlled animation.

Audio: Same as the 1968 McGraw-Hill Films logo theme.

Availability: It appeared on programs produced by CRM such as Are We Still Going to the Movies?, I Guess I Got the Job, Helping: A Growing Dimension of Management, Decisions, Verbal Communication: The Power of Words, With Love and Hisses, Motivation: The Classic Concepts, and Working with Difficult People. Most of these were basic educational films for the classroom, and can be viewed on Internet Archive.

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 {{YouTube|id=YM_v6umbuBA}}
-'''Visuals:''' Over a black background, several multicolored shapes float around the screen. Some of them disappear and reappear over time. Eventually, they come together to form an outline of the name "CRM" with the name "CRM" being made up by the cuts in the shapes. The logo looks rather similar to the [[WGBH]] and [[MGM/UA Communications Co.]] shadow logo. While it forms, the word "{{Font|Helvetica|PRODUCTIONS}}" in white sweeps back underneath. The word "{{Font|Helvetica|PRESENTS}}" zooms in and floats below the screen as the logo disassembles and floats off the screen.
+'''Visuals:''' On a black background, several multi-colored pieces revolve and float around the screen, with a few that momentarily disappear and reappear. Eventually, they all come together to form the connected letters "{{font|serif|'''CRM'''}}", made as a cote-out between the pieces act as an extruded shadow effect (similar to the [[WGBH]] and [[MGM/UA Communications Co.]] logos). While it forms, the word "{{Font|Helvetica|PRODUCTIONS}}" in white sweeps in underneath it, and then the logo stays still for a few seconds. Then, the word "{{Font|Helvetica|PRESENTS}}" zooms in from below the logo and continues off-screen, causing the logo to break apart and float off-screen.
-'''Technique:''' Motion-controlled animation.
 '''Variant:''' On some programs, the middle half of the logo follows the [[McGraw-Hill Films]] logo and animates as normal, but before "{{Font|Helvetica|PRESENTS}}" zooms in, it cuts to a warning screen.
+'''Technique:''' Motion-controlled animation.
 '''Audio:''' Same as the 1968 [[McGraw-Hill Films]] logo theme.