CTV Productions: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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'''Nickname:''' "CTV in the Sky", "CTV Ribbons"
'''Nickname:''' "CTV in the Sky", "CTV Ribbons"


'''Logo:''' Over a video of a wheat field and an {{color|orange|orange}} sky, we see the CTV logo (which consists of a {{color|red|red}} circle with a "C", a {{color|blue|blue}} square with a "T" and a {{color|green|green}} triangle with a "V") at the center, with ribbons flowing from behind them. The ribbons correspond to the colors of the shapes.
'''Logo:''' Over a video of a wheat field and an {{color|orange|orange}} sky, we see the CTV logo (which consists of a {{color|red|red}} circle with a "C", a {{color|blue}} square with a "T" and a {{color|green|green}} triangle with a "V") at the center, with ribbons flowing from behind them. The ribbons correspond to the colors of the shapes.


'''Trivia:''' This logo is based off CTV's on-air identity in use from 1998 to 2011.
'''Trivia:''' This logo is based off CTV's on-air identity in use from 1998 to 2011.

Revision as of 09:54, 22 November 2022


Background

Although the network began in 1961, they didn't start using a closing logo until 1998.

1st Logo (1998)

Logo: On a dark murky background, the text "PRODUCED IN ASSOCIATION WITH" zooms out. After a second, the then-current CTV logo fades in below it.

FX/SFX: The background moving.

Music/Sounds: The closing theme of the show.

Availability: Only seen on the first season of Power Play.

2nd Logo (September 1998-February 6, 2011)

Nickname: "CTV in the Sky", "CTV Ribbons"

Logo: Over a video of a wheat field and an orange sky, we see the CTV logo (which consists of a red circle with a "C", a blue square with a "T" and a green triangle with a "V") at the center, with ribbons flowing from behind them. The ribbons correspond to the colors of the shapes.

Trivia: This logo is based off CTV's on-air identity in use from 1998 to 2011.

Variants:

  • From 1998-2004, "CANADIAN TELEVISION" faded in below the logo.
  • From 2001-2004, a Bell Globemedia byline is added (the then-current Bell Globemedia logo with "A DIVISION OF" above it). Sometimes it had the byline in the bottom right corner, while most of the time, it was in the bottom center.
  • From 2004-2011, there is no text below the CTV logo and the letters in "CTV" appear smaller. The background also moves left instead of right.

FX/SFX: The flowing ribbons. This was produced by Pittard Sullivan.

Music/Sounds: A synthesized choir note that is held throughout the logo, or a less sudden version with more woodwinds.

Music/Sounds Variants:

  • Sometimes, but rarely, a male announcer says "CTV: Canadian Television".
  • There is also a silent version.
  • On a Lifetime Movie Network airing of Murder on Her Mind, a low pitched version was used.
  • In other cases, the end theme to any movie/TV show can be used.

Availability: Both versions can be seen on Degrassi: The Next Generation on CTV in Canada and Netflix in the US (and most likely on Pluto TV), and Corner Gas on The Comedy Network in Canada and DVD (the first season had the 2001 version, while the rest of the show had the second variation), as well as on IMDB TV. The 1998 version is seen on MoviePlex airings of the 2000 TV movie Hound of the Baskervilles, and is retained on Crackle's print. The 2004 version was also seen on Instant Star, last aired on TeenNick. In 2011, this logo was replaced by the Bell Media logo, in a similar style to how rival network Global was replacing their logo with Shaw's the previous year, then with Corus in 2016/2017.

Legacy: The music could catch some off guard. CTV introduced a modified version of this logo in 2011, then again in 2018 for rebrands.

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