Calbee: Difference between revisions

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{{PageCredits|compiled=|description=LogoS4You|capture=|video=LogoS4You|edits=TrademarkMagic04 and AUnnamedDragon}}
'''Calbee, Inc.''' (カルビー株式会社, ''Karubī Kabushiki-gaisha'') is a Japanese snack food maker. It was founded on 30 April 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 18 September 2007. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.
 
{{Infobox company|founded=April 30, 1949 (74 years ago)|country=Chiyoda City, Tokyo, Japan|name=Calbee|founder=Shuji Ito and Takashi Matsuo}}
{{Draft}}
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{{PageCredits|compiled=|description=|capture=|video=|edits=}}
 
===Background===
'''Calbee, Inc.''' (カルビー株式会社, ''Karubī Kabushiki-gaisha'') is a Japanese snack food maker. It was founded on 30 April 30, 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 18 September 18, 2007. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.
 
{{ImageTOC
|Calbee (1995).png|1st Tag (1995-2007)
|Calbee (2007).png|2nd Tag (2007-2016)
|Calbee (2016).jpeg|3rd Tag (2016-2018)
|Calbee (2020).jpeg|4th Tag (2018-2022)
|Calbee (2022).png|5th Tag (2022 November 30-)
}}
 
==={{Ordinal|1}}1st LogoTag (1995-20062007)===
<gallery widths="400225" heights="400225" mode="nolinespacked">
File:Calbee (1995 B).jpeg|Opening variant
File:Screenshot 2023-05-22 211533.png
File:Calbee (1995).png|4x3 closing variant
File:Calbee (Unknown, possibly 2006).png|16x9 closing variant
</gallery>
'''Visuals:'''
'''Logo:''' On a white background, we see the Calbee logo with the last two letters jumping.
*'''Opening:''' On a black background with a spotlight, the Calbee logo, which is the red word "{{color|red|'''''Calbee'''''}}", slides in from the left of the screen and stops in the center, with a shadow before the logo.
*'''Closing:''' Over a white background, the logo starts with the Calbee logo. After a couple of seconds, both "{{color|red|'''''e'''''}}"s jump.
 
'''Variants:'''
'''Variant:''' *At <u>the end of some commercials</u>, the two "E{{color|red|'''''e'''''}}"s jump slower.
*On <u>16x9 commercials</u>, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.
 
'''Technique:''' NoneCGI or (in the case of the 16x9 version) 2D animation.
 
'''Audio:'''
'''Music/Sounds:''' A female chior singing "Calbeeee...".
*'''Opening:''' Just a whistling sound.
*'''Music/SoundsClosing:''' A female chiorchoir singing "Calbeeee..." and 2 drum beats.
'''Music/Sounds Variants:''' Unknown.'''
 
'''Availability:''' ExtinctSeen on commercials from the time such as "The Calbee Dog". The opening variant appeared at the beginning of commericals until at least 1998.
 
===2nd LogoTag (2007-20152016)===
 
<gallery mode="nolinespacked" widths="400225" heights="400225">
===2nd Logo (2007-2015)===
File:Calbee (2007).png
<gallery mode="nolines" widths="400" heights="400">
File:Screenshot 2023-05-22 214417.png
</gallery>
 
'''LogoVisuals:''' On a white background, there's"掘りだそう、自然の力。" ain Japanesebrown textfolds goingin. It moves up, leaving room for the Calbee logo, which twistsfolds upin.
 
'''Technique:''' 2D animation.
 
'''Music/SoundsAudio:''' aA re-recorded version of the theme without the drum beats.
 
'''Audio Variant:''' A two-note guitar theme plays on Calbee commercials from 2007 to 2010.
 
'''Availability:''' Seen on the "Return of the Calbee Dog" commercial, among other Calbee commercials of the era.
 
===3rd Tag (2016-2018)===
<gallery mode="packed" widths="225" heights="225">
Calbee (2016).jpeg
Calbee Wings (2018) (From - Krisbee Krunchy advert).png|Calbee Wings variant
</gallery>
{{YouTube|id=ww_MfYrlDaU|t=28}}
 
'''Visuals:''' This is simply the logo from before on a white background.
 
'''Technique:''' A still, digital image.
 
'''Audio:''' Same as the previous tag.
 
'''Availability:''' It can be seen on the "Gold Coin-Like Potato Chips Potato Deluxe" commercial.
 
===4th Tag (2018-2022)===
<gallery mode="packed" widths="225" heights="225">
Calbee (2020).jpeg
</gallery>
 
'''Visuals:''' There is the Calbee logo over a scene of the commercial.
 
'''Variant:''' The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.
 
'''Technique:''' Live-action for the scene.
 
'''Audio:''' Same as the previous tags.
 
'''Availability:''' Can be seen on the "Potato Deluxe" commercial from 2020.
 
===5th Tag (November 30, 2022-)===
<gallery mode="packed" widths="225" heights="225">
Calbee (2022).png
</gallery>
 
'''Visuals:''' Almost the same as the previous tag, but with the Calbee logo from the 2nd tag, complete with the slogan, and in white.
 
'''Variant:''' Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.
 
'''Technique:''' Same as the previous tag.
 
'''Audio:''' Same as the previous tags.
 
'''Music/Sounds VariantsAvailability:''' A two-noteIt guitarmade themeits playsfirst known appearance on Calbeethe commercials"Staring from 2007here ~ toEarth" 2010commercial.
 
[[Category:Commercial tags]]
'''Availability:''' Extinct.
[[Category:Japanese commercial tags]]
[[Category:Japan]]

Latest revision as of 11:56, 9 August 2024



Background

Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a Japanese snack food maker. It was founded on April 30, 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on September 18, 2007. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.



1st Tag (1995-2007)

Visuals:

  • Opening: On a black background with a spotlight, the Calbee logo, which is the red word "Calbee", slides in from the left of the screen and stops in the center, with a shadow before the logo.
  • Closing: Over a white background, the logo starts with the Calbee logo. After a couple of seconds, both "e"s jump.

Variants:

  • At the end of some commercials, the "e"s jump slower.
  • On 16x9 commercials, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.

Technique: CGI or (in the case of the 16x9 version) 2D animation.

Audio:

  • Opening: Just a whistling sound.
  • Closing: A female choir singing "Calbeeee..." and 2 drum beats.

Availability: Seen on commercials from the time such as "The Calbee Dog". The opening variant appeared at the beginning of commericals until at least 1998.

2nd Tag (2007-2016)

Visuals: On a white background, "掘りだそう、自然の力。" in brown folds in. It moves up, leaving room for the Calbee logo, which folds in.

Technique: 2D animation.

Audio: A re-recorded version of the theme without the drum beats.

Audio Variant: A two-note guitar theme plays on Calbee commercials from 2007 to 2010.

Availability: Seen on the "Return of the Calbee Dog" commercial, among other Calbee commercials of the era.

3rd Tag (2016-2018)


Visuals: This is simply the logo from before on a white background.

Technique: A still, digital image.

Audio: Same as the previous tag.

Availability: It can be seen on the "Gold Coin-Like Potato Chips Potato Deluxe" commercial.

4th Tag (2018-2022)

Visuals: There is the Calbee logo over a scene of the commercial.

Variant: The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.

Technique: Live-action for the scene.

Audio: Same as the previous tags.

Availability: Can be seen on the "Potato Deluxe" commercial from 2020.

5th Tag (November 30, 2022-)

Visuals: Almost the same as the previous tag, but with the Calbee logo from the 2nd tag, complete with the slogan, and in white.

Variant: Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.

Technique: Same as the previous tag.

Audio: Same as the previous tags.

Availability: It made its first known appearance on the "Staring from here ~ Earth" commercial.

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