Calbee: Difference between revisions
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{{PageCredits|compiled=LogoS4You|capture=LogoS4You|edits=TrademarkMagic04 and AUnnamedDragon}}
{{Infobox company|founded=
===Background===
'''Calbee, Inc.''' (カルビー株式会社, ''Karubī Kabushiki-gaisha'') is a Japanese snack food maker. It was founded on
{{ImageTOC
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|Calbee (2016).jpeg|3rd Tag (2016-2018)
|Calbee (2020).jpeg|4th Tag (2018-2022)
|Calbee (2022).png|5th Tag (2022 November 30-)
}}
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File:Calbee (Unknown, possibly 2006).png|16x9 closing variant
</gallery>
'''
*'''Opening:''' On a black background with a spotlight, the Calbee logo, which is the red word "{{color|red|'''''Calbee'''''}}", slides in from the left of the screen and stops in the center, with a shadow before the logo.
*'''
'''Variants:'''
*At <u>the end of some commercials</u>, the "{{color|red|'''''e'''''}}"s jump slower.▼
*On <u>16x9 commercials</u>, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of
▲*At the end of some commercials, the "{{color|red|'''''e'''''}}"s jump slower.
▲*On 16x9 commercials, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of {{color|red}}, and further away from the screen.
'''Technique:''' CGI or (in the case of the 16x9 version) 2D animation.
'''
*'''Opening:''' Just a whistling sound.
*'''Closing:''' A female choir singing "Calbeeee..." and 2 drum beats.
'''Availability:'''
===2nd Tag (2007-2016)===
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</gallery>
'''
'''Technique:''' 2D animation.
'''
'''
'''Availability:'''
===3rd Tag (2016-2018)===
<gallery mode="packed" widths="225" heights="225">
Calbee (2016).jpeg
Calbee Wings (2018) (From - Krisbee Krunchy advert).png|Calbee Wings variant
</gallery>
{{YouTube|id=ww_MfYrlDaU|t=28}}
'''
'''Technique:'''
'''
'''Availability:'''
===4th Tag (2018-2022)===
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</gallery>
'''
'''Variant:''' The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.
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'''Technique:''' Live-action for the scene.
'''
'''Availability:'''
===5th Tag (November 30, 2022-)===
<gallery mode="packed" widths="225" heights="225">
Calbee (2022).png
</gallery>
'''
'''Variant:''' Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.
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'''Technique:''' Same as the previous tag.
'''
'''Availability:'''
[[Category:Commercial tags]]
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Latest revision as of 11:56, 9 August 2024
LogoS4You
Captures by
LogoS4You
Editions by
TrademarkMagic04 and AUnnamedDragon
Background
Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a Japanese snack food maker. It was founded on April 30, 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on September 18, 2007. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.
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| 1st Tag (1995-2007) | 2nd Tag (2007-2016) | 3rd Tag (2016-2018) | 4th Tag (2018-2022) | 5th Tag (2022 November 30-) |
1st Tag (1995-2007)
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Opening variant -
4x3 closing variant -
16x9 closing variant
.jpeg)
.png)
.png)
Visuals:
- Opening: On a black background with a spotlight, the Calbee logo, which is the red word "Calbee", slides in from the left of the screen and stops in the center, with a shadow before the logo.
- Closing: Over a white background, the logo starts with the Calbee logo. After a couple of seconds, both "e"s jump.
Variants:
- At the end of some commercials, the "e"s jump slower.
- On 16x9 commercials, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.
Technique: CGI or (in the case of the 16x9 version) 2D animation.
Audio:
- Opening: Just a whistling sound.
- Closing: A female choir singing "Calbeeee..." and 2 drum beats.
Availability: Seen on commercials from the time such as "The Calbee Dog". The opening variant appeared at the beginning of commericals until at least 1998.
2nd Tag (2007-2016)
.png)
Visuals: On a white background, "掘りだそう、自然の力。" in brown folds in. It moves up, leaving room for the Calbee logo, which folds in.
Technique: 2D animation.
Audio: A re-recorded version of the theme without the drum beats.
Audio Variant: A two-note guitar theme plays on Calbee commercials from 2007 to 2010.
Availability: Seen on the "Return of the Calbee Dog" commercial, among other Calbee commercials of the era.
3rd Tag (2016-2018)
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-
Calbee Wings variant
.jpeg)
_(From_-_Krisbee_Krunchy_advert).png)
Visuals: This is simply the logo from before on a white background.
Technique: A still, digital image.
Audio: Same as the previous tag.
Availability: It can be seen on the "Gold Coin-Like Potato Chips Potato Deluxe" commercial.
4th Tag (2018-2022)
.jpeg)
Visuals: There is the Calbee logo over a scene of the commercial.
Variant: The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.
Technique: Live-action for the scene.
Audio: Same as the previous tags.
Availability: Can be seen on the "Potato Deluxe" commercial from 2020.
5th Tag (November 30, 2022-)
.png)
Visuals: Almost the same as the previous tag, but with the Calbee logo from the 2nd tag, complete with the slogan, and in white.
Variant: Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.
Technique: Same as the previous tag.
Audio: Same as the previous tags.
Availability: It made its first known appearance on the "Staring from here ~ Earth" commercial.
