Calbee: Difference between revisions

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Latest revision as of 11:56, 9 August 2024

Background

Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a Japanese snack food maker. It was founded on April 30, 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on September 18, 2007. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.

Contents

1st Tag (1995-2007)	2nd Tag (2007-2016)	3rd Tag (2016-2018)	4th Tag (2018-2022)	5th Tag (2022 November 30-)

1st Tag (1995-2007)

Opening variant
4x3 closing variant
16x9 closing variant

Visuals:

Opening: On a black background with a spotlight, the Calbee logo, which is the red word "Calbee", slides in from the left of the screen and stops in the center, with a shadow before the logo.
Closing: Over a white background, the logo starts with the Calbee logo. After a couple of seconds, both "e"s jump.

Variants:

At the end of some commercials, the "e"s jump slower.
On 16x9 commercials, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.

Technique: CGI or (in the case of the 16x9 version) 2D animation.

Audio:

Opening: Just a whistling sound.
Closing: A female choir singing "Calbeeee..." and 2 drum beats.

Availability: Seen on commercials from the time such as "The Calbee Dog". The opening variant appeared at the beginning of commericals until at least 1998.

2nd Tag (2007-2016)

Visuals: On a white background, "掘りだそう、自然の力。" in brown folds in. It moves up, leaving room for the Calbee logo, which folds in.

Technique: 2D animation.

Audio: A re-recorded version of the theme without the drum beats.

Audio Variant: A two-note guitar theme plays on Calbee commercials from 2007 to 2010.

Availability: Seen on the "Return of the Calbee Dog" commercial, among other Calbee commercials of the era.

3rd Tag (2016-2018)

Calbee Wings variant

Visuals: This is simply the logo from before on a white background.

Technique: A still, digital image.

Audio: Same as the previous tag.

Availability: It can be seen on the "Gold Coin-Like Potato Chips Potato Deluxe" commercial.

4th Tag (2018-2022)

Visuals: There is the Calbee logo over a scene of the commercial.

Variant: The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.

Technique: Live-action for the scene.

Audio: Same as the previous tags.

Availability: Can be seen on the "Potato Deluxe" commercial from 2020.

5th Tag (November 30, 2022-)

Visuals: Almost the same as the previous tag, but with the Calbee logo from the 2nd tag, complete with the slogan, and in white.

Variant: Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.

Technique: Same as the previous tag.

Audio: Same as the previous tags.

Availability: It made its first known appearance on the "Staring from here ~ Earth" commercial.

@@ Line 1: / Line 1: @@
-{{Draft}}
-<!-- Do not remove the template above until the draft is in mainspace -->
-<!-- See AVID: Credits for a tutorial on adding credits -->
 {{PageCredits|compiled=LogoS4You|capture=LogoS4You|edits=TrademarkMagic04 and AUnnamedDragon}}
-{{Infobox company|founded=1949 30 April (74 years ago)|country=Chiyoda City, Tokyo, Japan|name=Calbee|founder=Shuji Ito and Takashi Matsuo}}
+{{Infobox company|founded=April 30, 1949 (74 years ago)|country=Chiyoda City, Tokyo, Japan|name=Calbee|founder=Shuji Ito and Takashi Matsuo}}
 ===Background===
-'''Calbee, Inc.''' (カルビー株式会社, ''Karubī Kabushiki-gaisha'') is a Japanese snack food maker. It was founded on 1949 30 April, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 2007 18 September. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.
+'''Calbee, Inc.''' (カルビー株式会社, ''Karubī Kabushiki-gaisha'') is a Japanese snack food maker. It was founded on April 30, 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on September 18, 2007. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.
+{{ImageTOC
-===1st Logo (1995-2007)===
+|Calbee (1995).png|1st Tag (1995-2007)
+|Calbee (2007).png|2nd Tag (2007-2016)
+|Calbee (2016).jpeg|3rd Tag (2016-2018)
+|Calbee (2020).jpeg|4th Tag (2018-2022)
+|Calbee (2022).png|5th Tag (2022 November 30-)
+}}
+===1st Tag (1995-2007)===
 <gallery widths="225" heights="225" mode="packed">
 File:Calbee (1995 B).jpeg|Opening variant
@@ Line 14: / Line 19: @@
 File:Calbee (Unknown, possibly 2006).png|16x9 closing variant
 </gallery>
-'''Logo:'''
+'''Visuals:'''
+*'''Opening:''' On a black background with a spotlight, the Calbee logo, which is the red word "{{color|red|'''''Calbee'''''}}", slides in from the left of the screen and stops in the center, with a shadow before the logo.
-*'''Opening:''' On a black background with a spotlight, the Calbee logo, which is the {{color|red}} word "{{color|red|'''''Calbee'''''}}", slides in from the left of the screen and stops in the center, with a shadow before the logo.
+*'''Closing:''' Over a white background, the logo starts with the Calbee logo. After a couple of seconds, both "{{color|red|'''''e'''''}}"s jump.
-*'''Closing:''' On a white-{{color|gray}} gradient background, we see the Calbee logo. After a couple of seconds, both "{{color|red|'''''e'''''}}"s jump.
 '''Variants:'''
+*At <u>the end of some commercials</u>, the "{{color|red|'''''e'''''}}"s jump slower.
+*On <u>16x9 commercials</u>, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.
-*At the end of some commercials, the "{{color|red|'''''e'''''}}"s jump slower.
-*On 16x9 commercials, the closing variant is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of {{color|red}}.
 '''Technique:''' CGI or (in the case of the 16x9 version) 2D animation.
-'''Music/Sounds:'''
+'''Audio:'''
 *'''Opening:''' Just a whistling sound.
 *'''Closing:''' A female choir singing "Calbeeee..." and 2 drum beats.
-'''Availability:''' Extinct. Seen on commercials from the time. The opening variant appeared at the beginning of commericals until at least 1998.
+'''Availability:''' Seen on commercials from the time such as "The Calbee Dog". The opening variant appeared at the beginning of commericals until at least 1998.
-===2nd Logo (2007-2016)===
+===2nd Tag (2007-2016)===
 <gallery mode="packed" widths="225" heights="225">
 File:Calbee (2007).png
 </gallery>
-'''Logo:''' On a white-{{color|gray}} gradient background, {{color|brown}} Japanese characters fold in. They move up, leaving room for the Calbee logo which folds in.
+'''Visuals:''' On a white background, "掘りだそう、自然の力。" in brown folds in. It moves up, leaving room for the Calbee logo, which folds in.
 '''Technique:''' 2D animation.
-'''Music/Sounds:''' A re-recorded version of the theme without the drum beats.
+'''Audio:''' A re-recorded version of the theme without the drum beats.
+'''Audio Variant:''' A two-note guitar theme plays on Calbee commercials from 2007 to 2010.
+'''Availability:''' Seen on the "Return of the Calbee Dog" commercial, among other Calbee commercials of the era.
+===3rd Tag (2016-2018)===
+<gallery mode="packed" widths="225" heights="225">
+Calbee (2016).jpeg
+Calbee Wings (2018) (From - Krisbee Krunchy advert).png|Calbee Wings variant
+</gallery>
+{{YouTube|id=ww_MfYrlDaU|t=28}}
+'''Visuals:''' This is simply the logo from before on a white background.
+'''Technique:''' A still, digital image.
+'''Audio:''' Same as the previous tag.
+'''Availability:''' It can be seen on the "Gold Coin-Like Potato Chips Potato Deluxe" commercial.
+===4th Tag (2018-2022)===
+<gallery mode="packed" widths="225" heights="225">
+Calbee (2020).jpeg
+</gallery>
+'''Visuals:''' There is the Calbee logo over a scene of the commercial.
+'''Variant:''' The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.
+'''Technique:''' Live-action for the scene.
+'''Audio:''' Same as the previous tags.
+'''Availability:''' Can be seen on the "Potato Deluxe" commercial from 2020.
+===5th Tag (November 30, 2022-)===
+<gallery mode="packed" widths="225" heights="225">
+Calbee (2022).png
+</gallery>
+'''Visuals:''' Almost the same as the previous tag, but with the Calbee logo from the 2nd tag, complete with the slogan, and in white.
+'''Variant:''' Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.
+'''Technique:''' Same as the previous tag.
+'''Audio:''' Same as the previous tags.
-'''Music/Sounds Variants:''' A two-note guitar theme plays on Calbee commercials from 2007 to 2010.
-'''Availability:''' Same as before.
+'''Availability:'''  It made its first known appearance on the "Staring from here ~ Earth" commercial.
 [[Category:Commercial tags]]