Calbee: Difference between revisions

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m Text replacement - "{{color|saddlebrown|brown}}" to "brown"
 
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{{PageCredits|compiled=LogoS4You|capture=LogoS4You|edits=TrademarkMagic04 and AUnnamedDragon}}
{{PageCredits|compiled=LogoS4You|capture=LogoS4You|edits=TrademarkMagic04 and AUnnamedDragon}}
{{Infobox company|founded=1949 April 30 (74 years ago)|country=Chiyoda City, Tokyo, Japan|name=Calbee|founder=Shuji Ito and Takashi Matsuo}}
{{Infobox company|founded=April 30, 1949 (74 years ago)|country=Chiyoda City, Tokyo, Japan|name=Calbee|founder=Shuji Ito and Takashi Matsuo}}


===Background===
===Background===
'''Calbee, Inc.''' (カルビー株式会社, ''Karubī Kabushiki-gaisha'') is a Japanese snack food maker. It was founded on 1949 30 April, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 2007 18 September. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.
'''Calbee, Inc.''' (カルビー株式会社, ''Karubī Kabushiki-gaisha'') is a Japanese snack food maker. It was founded on April 30, 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on September 18, 2007. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.


{{ImageTOC
{{ImageTOC
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File:Calbee (Unknown, possibly 2006).png|16x9 closing variant
File:Calbee (Unknown, possibly 2006).png|16x9 closing variant
</gallery>
</gallery>
'''Tag:'''
'''Visuals:'''
*'''Opening:''' On a black background with a spotlight, the Calbee logo, which is the red word "{{color|red|'''''Calbee'''''}}", slides in from the left of the screen and stops in the center, with a shadow before the logo.

*'''Visuals:''' On a black background with a spotlight, the Calbee logo, which is the {{color|red}} word "{{color|red|'''''Calbee'''''}}", slides in from the left of the screen and stops in the center, with a shadow before the logo.
*'''Closing:''' Over a white background, the logo starts with the Calbee logo. After a couple of seconds, both "{{color|red|'''''e'''''}}"s jump.
*'''Closing:''' On a white-{{color|gray}} gradient background, we see the Calbee logo. After a couple of seconds, both "{{color|red|'''''e'''''}}"s jump.


'''Variants:'''
'''Variants:'''
*At <u>the end of some commercials</u>, the "{{color|red|'''''e'''''}}"s jump slower.
*At <u>the end of some commercials</u>, the "{{color|red|'''''e'''''}}"s jump slower.
*On <u>16x9 commercials</u>, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of {{color|red}}, and further away from the screen.
*On <u>16x9 commercials</u>, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.


'''Technique:''' CGI or (in the case of the 16x9 version) 2D animation.
'''Technique:''' CGI or (in the case of the 16x9 version) 2D animation.


'''Audio:'''
'''Audio:'''
*'''Visuals:''' Just a whistling sound.
*'''Opening:''' Just a whistling sound.
*'''Closing:''' A female choir singing "Calbeeee..." and 2 drum beats.
*'''Closing:''' A female choir singing "Calbeeee..." and 2 drum beats.


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</gallery>
</gallery>


'''Tag:''' On a white-{{color|gray}} gradient background, {{color|saddlebrown|brown}} Japanese characters fold in. They move up, leaving room for the Calbee logo, which folds in.
'''Visuals:''' On a white background, "掘りだそう、自然の力。" in brown folds in. It moves up, leaving room for the Calbee logo, which folds in.


'''Technique:''' 2D animation.
'''Technique:''' 2D animation.
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<gallery mode="packed" widths="225" heights="225">
<gallery mode="packed" widths="225" heights="225">
Calbee (2016).jpeg
Calbee (2016).jpeg
Calbee Wings (2018) (From - Krisbee Krunchy advert).png|Calbee Wings variant
</gallery>
</gallery>
{{YouTube|id=ww_MfYrlDaU|t=28}}


'''Tag:''' This is simply the logo from before on a white background.
'''Visuals:''' This is simply the logo from before on a white background.


'''Technique:''' None.
'''Technique:''' A still, digital image.


'''Audio:''' Same as the previous tag.
'''Audio:''' Same as the previous tag.
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</gallery>
</gallery>


'''Tag:''' We see the Calbee logo over a scene of the commercial.
'''Visuals:''' There is the Calbee logo over a scene of the commercial.


'''Variant:''' The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.
'''Variant:''' The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.
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'''Availability:''' Can be seen on the "Potato Deluxe" commercial from 2020.
'''Availability:''' Can be seen on the "Potato Deluxe" commercial from 2020.


===5th Tag (2022 November 30-)===
===5th Tag (November 30, 2022-)===
<gallery mode="packed" widths="225" heights="225">
<gallery mode="packed" widths="225" heights="225">
Calbee 2022.png
Calbee (2022).png
</gallery>
</gallery>


'''Tag:''' Almost the same as the previous tag, but with the Calbee logo from the 2nd tag, complete with the slogan, and in white.
'''Visuals:''' Almost the same as the previous tag, but with the Calbee logo from the 2nd tag, complete with the slogan, and in white.


'''Variant:''' Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.
'''Variant:''' Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.

Latest revision as of 11:56, 9 August 2024

Credits
Compiled by
LogoS4You

Captures by
LogoS4You

Editions by
TrademarkMagic04 and AUnnamedDragon



Background

Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a Japanese snack food maker. It was founded on April 30, 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on September 18, 2007. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.


Contents

1st Tag (1995-2007) 2nd Tag (2007-2016) 3rd Tag (2016-2018) 4th Tag (2018-2022) 5th Tag (2022 November 30-)
1st Tag (1995-2007) 2nd Tag (2007-2016) 3rd Tag (2016-2018) 4th Tag (2018-2022) 5th Tag (2022 November 30-)



1st Tag (1995-2007)

  • Opening variant
    Opening variant
  • 4x3 closing variant
    4x3 closing variant
  • 16x9 closing variant
    16x9 closing variant

Visuals:

  • Opening: On a black background with a spotlight, the Calbee logo, which is the red word "Calbee", slides in from the left of the screen and stops in the center, with a shadow before the logo.
  • Closing: Over a white background, the logo starts with the Calbee logo. After a couple of seconds, both "e"s jump.

Variants:

  • At the end of some commercials, the "e"s jump slower.
  • On 16x9 commercials, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.

Technique: CGI or (in the case of the 16x9 version) 2D animation.

Audio:

  • Opening: Just a whistling sound.
  • Closing: A female choir singing "Calbeeee..." and 2 drum beats.

Availability: Seen on commercials from the time such as "The Calbee Dog". The opening variant appeared at the beginning of commericals until at least 1998.

2nd Tag (2007-2016)

Visuals: On a white background, "掘りだそう、自然の力。" in brown folds in. It moves up, leaving room for the Calbee logo, which folds in.

Technique: 2D animation.

Audio: A re-recorded version of the theme without the drum beats.

Audio Variant: A two-note guitar theme plays on Calbee commercials from 2007 to 2010.

Availability: Seen on the "Return of the Calbee Dog" commercial, among other Calbee commercials of the era.

3rd Tag (2016-2018)

  • Calbee Wings variant
    Calbee Wings variant


Visuals: This is simply the logo from before on a white background.

Technique: A still, digital image.

Audio: Same as the previous tag.

Availability: It can be seen on the "Gold Coin-Like Potato Chips Potato Deluxe" commercial.

4th Tag (2018-2022)

Visuals: There is the Calbee logo over a scene of the commercial.

Variant: The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.

Technique: Live-action for the scene.

Audio: Same as the previous tags.

Availability: Can be seen on the "Potato Deluxe" commercial from 2020.

5th Tag (November 30, 2022-)

Visuals: Almost the same as the previous tag, but with the Calbee logo from the 2nd tag, complete with the slogan, and in white.

Variant: Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.

Technique: Same as the previous tag.

Audio: Same as the previous tags.

Availability: It made its first known appearance on the "Staring from here ~ Earth" commercial.

Retrieved from "https://www.avid.wiki/Calbee?oldid=936131"
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