Calbee: Difference between revisions

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<!-- See AVID: Credits for a tutorial on adding credits -->
{{PageCredits|compiled=LogoS4You|capture=LogoS4You|edits=TrademarkMagic04 and AUnnamedDragon}}
{{Infobox company|founded=1949 April 30, 1949 (74 years ago)|country=Chiyoda City, Tokyo, Japan|name=Calbee|founder=Shuji Ito and Takashi Matsuo}}
 
===Background===
'''Calbee, Inc.''' (カルビー株式会社, ''Karubī Kabushiki-gaisha'') is a Japanese snack food maker. It was founded on 1949April 30, April1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 2007September 18, September2007. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.
 
{{ImageTOC
===1st Logo (1995-2007)===
|Calbee (1995).png|1st Tag (1995-2007)
|Calbee (2007).png|2nd Tag (2007-2016)
|Calbee (2016).jpeg|3rd Tag (2016-2018)
|Calbee (2020).jpeg|4th Tag (2018-2022)
|Calbee (2022).png|5th Tag (2022 November 30-)
}}
 
===1st LogoTag (1995-2007)===
<gallery widths="225" heights="225" mode="packed">
File:Calbee (1995 B).jpeg|Opening variant
File:Screenshot 2023-05-22 211533.png
File:Calbee (1995).png|4x3 closing variant
File:Calbee (Unknown, possibly 2006).png|16x9 closing variant
</gallery>
'''Visuals:'''
'''Logo:''' On a white background, we see the Calbee logo, which is the {{color|red}} word "{{color|red|'''''Calbee'''''}}". After a couple of seconds, both "{{color|red|'''''e'''''}}"s jump.
*'''Opening:''' On a black background with a spotlight, the Calbee logo, which is the red word "{{color|red|'''''Calbee'''''}}", slides in from the left of the screen and stops in the center, with a shadow before the logo.
*'''LogoClosing:''' OnOver a white background, we see the Calbee logo, whichstarts iswith the {{color|red}}Calbee word "{{color|red|'''''Calbee'''''}}"logo. After a couple of seconds, both "{{color|red|'''''e'''''}}"s jump.
 
'''Variants:'''
'''Variant:''' *At <u>the end of some commercials</u>, the "{{color|red|'''''e'''''}}"s jump slower.
*On <u>16x9 commercials</u>, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.
 
'''Technique:''' CGI or (in the case of the 16x9 version) 2D animation.
 
'''Audio:'''
'''Music/Sounds:''' A female choir singing "Calbeeee..." and 2 drum beats.
*'''Opening:''' Just a whistling sound.
*'''Music/SoundsClosing:''' A female choir singing "Calbeeee..." and 2 drum beats.
 
'''Availability:''' Extinct. Seen on commercials from the time such as "The Calbee Dog". The opening variant appeared at the beginning of commericals until at least 1998.
 
===2nd LogoTag (2007-2016)===
<gallery mode="packed" widths="225" heights="225">
File:ScreenshotCalbee 2023-05-22 214417(2007).png
</gallery>
 
'''LogoVisuals:''' On a white-{{color|gray}} gradient background, {{color|brown}}"掘りだそう、自然の力。" Japanesein charactersbrown foldfolds in. TheyIt movemoves up, leaving room for the Calbee logo, which folds in.
 
'''Technique:''' 2D animation.
 
'''Music/SoundsAudio:''' A re-recorded version of the theme without the drum beats.
 
'''Music/SoundsAudio VariantsVariant:''' A two-note guitar theme plays on Calbee commercials from 2007 to 2010.
 
'''Availability:''' Seen on the "Return of the Calbee Dog" commercial, among other Calbee commercials of the era.
 
===3rd Tag (2016-2018)===
<gallery mode="packed" widths="225" heights="225">
Calbee (2016).jpeg
Calbee Wings (2018) (From - Krisbee Krunchy advert).png|Calbee Wings variant
</gallery>
{{YouTube|id=ww_MfYrlDaU|t=28}}
 
'''Visuals:''' This is simply the logo from before on a white background.
 
'''Technique:''' A still, digital image.
 
'''Audio:''' Same as the previous tag.
 
'''Availability:''' It can be seen on the "Gold Coin-Like Potato Chips Potato Deluxe" commercial.
 
===4th Tag (2018-2022)===
<gallery mode="packed" widths="225" heights="225">
Calbee (2020).jpeg
</gallery>
 
'''Visuals:''' There is the Calbee logo over a scene of the commercial.
 
'''Variant:''' The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.
 
'''Technique:''' Live-action for the scene.
 
'''Audio:''' Same as the previous tags.
 
'''Availability:''' Can be seen on the "Potato Deluxe" commercial from 2020.
 
===5th Tag (November 30, 2022-)===
<gallery mode="packed" widths="225" heights="225">
Calbee (2022).png
</gallery>
 
'''Visuals:''' Almost the same as the previous tag, but with the Calbee logo from the 2nd tag, complete with the slogan, and in white.
 
'''Variant:''' Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.
 
'''Technique:''' Same as the previous tag.
 
'''Audio:''' Same as the previous tags.
'''Music/Sounds Variants:''' A two-note guitar theme plays on Calbee commercials from 2007 to 2010.
 
'''Availability:''' Same asIt beforemade its first known appearance on the "Staring from here ~ Earth" commercial.
 
[[Category:Commercial tags]]

Latest revision as of 11:56, 9 August 2024



Background

Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a Japanese snack food maker. It was founded on April 30, 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on September 18, 2007. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.



1st Tag (1995-2007)

Visuals:

  • Opening: On a black background with a spotlight, the Calbee logo, which is the red word "Calbee", slides in from the left of the screen and stops in the center, with a shadow before the logo.
  • Closing: Over a white background, the logo starts with the Calbee logo. After a couple of seconds, both "e"s jump.

Variants:

  • At the end of some commercials, the "e"s jump slower.
  • On 16x9 commercials, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.

Technique: CGI or (in the case of the 16x9 version) 2D animation.

Audio:

  • Opening: Just a whistling sound.
  • Closing: A female choir singing "Calbeeee..." and 2 drum beats.

Availability: Seen on commercials from the time such as "The Calbee Dog". The opening variant appeared at the beginning of commericals until at least 1998.

2nd Tag (2007-2016)

Visuals: On a white background, "掘りだそう、自然の力。" in brown folds in. It moves up, leaving room for the Calbee logo, which folds in.

Technique: 2D animation.

Audio: A re-recorded version of the theme without the drum beats.

Audio Variant: A two-note guitar theme plays on Calbee commercials from 2007 to 2010.

Availability: Seen on the "Return of the Calbee Dog" commercial, among other Calbee commercials of the era.

3rd Tag (2016-2018)


Visuals: This is simply the logo from before on a white background.

Technique: A still, digital image.

Audio: Same as the previous tag.

Availability: It can be seen on the "Gold Coin-Like Potato Chips Potato Deluxe" commercial.

4th Tag (2018-2022)

Visuals: There is the Calbee logo over a scene of the commercial.

Variant: The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.

Technique: Live-action for the scene.

Audio: Same as the previous tags.

Availability: Can be seen on the "Potato Deluxe" commercial from 2020.

5th Tag (November 30, 2022-)

Visuals: Almost the same as the previous tag, but with the Calbee logo from the 2nd tag, complete with the slogan, and in white.

Variant: Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.

Technique: Same as the previous tag.

Audio: Same as the previous tags.

Availability: It made its first known appearance on the "Staring from here ~ Earth" commercial.

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