Calbee: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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'''Availability:''' Extinct.
'''Availability:''' Extinct.

[[Category:Commercial tags]]
[[Category:Japanese commercial tags]]
[[Category:Japan]]

Revision as of 15:18, 23 May 2023

Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a Japanese snack food maker. It was founded on 30 April 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 18 September 2007. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.



Background

1st Logo (1995-2006)

Logo: On a white background, we see the Calbee logo with the last two letters jumping.

Variant: At the end of some commercials, the two "E"s jump slower.

Technique: None.

Music/Sounds: A female chior singing "Calbeeee...".

Music/Sounds Variants: Unknown.

Availability: Extinct on commercials from the time.


2nd Logo (2007-2015)

Logo: On a white background, there's a Japanese text going up, leaving room for the Calbee logo which twists up.

Technique: 2D animation.

Music/Sounds: a re-recorded version of the theme.

Music/Sounds Variants: A two-note guitar theme plays on Calbee commercials from 2007 to 2010.

Availability: Extinct.

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