Calbee: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

Content deleted Content added
No edit summary
No edit summary
Line 3: Line 3:
<!-- See AVID: Credits for a tutorial on adding credits -->
<!-- See AVID: Credits for a tutorial on adding credits -->
{{PageCredits|compiled=LogoS4You|capture=LogoS4You|edits=TrademarkMagic04 and AUnnamedDragon}}
{{PageCredits|compiled=LogoS4You|capture=LogoS4You|edits=TrademarkMagic04 and AUnnamedDragon}}
{{Infobox company|founded=1949 April 30 (74 years ago)|country=Chiyoda City, Tokyo, Japan|name=Calbee|founder=Shuji Ito and Takashi Matsuo}}
{{Infobox company|founded=1949 30 April (74 years ago)|country=Chiyoda City, Tokyo, Japan|name=Calbee|founder=Shuji Ito and Takashi Matsuo}}


===Background===
===Background===

Revision as of 15:36, 23 May 2023




Background

Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a Japanese snack food maker. It was founded on 1949 30 April, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 2007 18 September. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.

1st Logo (1995-2007)

Logo: On a white background, we see the Calbee logo, which is the red word "Calbee". After a couple of seconds, both "e"s jump.

Variant: At the end of some commercials, the "e"s jump slower.

Technique: CGI animation.

Music/Sounds: A female choir singing "Calbeeee..." and 2 drum beats.

Availability: Extinct. Seen on commercials from the time.

2nd Logo (2007-2016)

Logo: On a white-gray gradient background, brown Japanese characters fold in. They move up, leaving room for the Calbee logo which folds in.

Technique: 2D animation.

Music/Sounds: A re-recorded version of the theme.

Music/Sounds Variants: A two-note guitar theme plays on Calbee commercials from 2007 to 2010.

Availability: Same as before.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.