Calbee: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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===1st Logo (1995-2007)===
===1st Logo (1995-2007)===
<gallery widths="225" heights="225" mode="packed">
<gallery widths="225" heights="225" mode="packed">
File:Screenshot 2023-05-22 211533.png
File:Calbee (1995).png
</gallery>
</gallery>
'''Logo:''' On a white background, we see the Calbee logo, which is the {{color|red}} word "{{color|red|'''''Calbee'''''}}". After a couple of seconds, both "{{color|red|'''''e'''''}}"s jump.
'''Logo:''' On a white background, we see the Calbee logo, which is the {{color|red}} word "{{color|red|'''''Calbee'''''}}". After a couple of seconds, both "{{color|red|'''''e'''''}}"s jump.
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===2nd Logo (2007-2016)===
===2nd Logo (2007-2016)===
<gallery mode="packed" widths="225" heights="225">
<gallery mode="packed" widths="225" heights="225">
File:Screenshot 2023-05-22 214417.png
File:Calbee (2007).png
</gallery>
</gallery>


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'''Technique:''' 2D animation.
'''Technique:''' 2D animation.


'''Music/Sounds:''' A re-recorded version of the theme.
'''Music/Sounds:''' A re-recorded version of the theme without the drum beats.


'''Music/Sounds Variants:''' A two-note guitar theme plays on Calbee commercials from 2007 to 2010.
'''Music/Sounds Variants:''' A two-note guitar theme plays on Calbee commercials from 2007 to 2010.

Revision as of 19:34, 24 May 2023




Background

Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a Japanese snack food maker. It was founded on 1949 30 April, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 2007 18 September. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.

1st Logo (1995-2007)

Logo: On a white background, we see the Calbee logo, which is the red word "Calbee". After a couple of seconds, both "e"s jump.

Variant: At the end of some commercials, the "e"s jump slower.

Technique: CGI animation.

Music/Sounds: A female choir singing "Calbeeee..." and 2 drum beats.

Availability: Extinct. Seen on commercials from the time.

2nd Logo (2007-2016)

Logo: On a white-gray gradient background, brown Japanese characters fold in. They move up, leaving room for the Calbee logo which folds in.

Technique: 2D animation.

Music/Sounds: A re-recorded version of the theme without the drum beats.

Music/Sounds Variants: A two-note guitar theme plays on Calbee commercials from 2007 to 2010.

Availability: Same as before.

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