Calbee

Credits

Compiled by
LogoS4You

Captures by
LogoS4You

Editions by
TrademarkMagic04 and AUnnamedDragon

Calbee
Founded:	1949 30 April (74 years ago)
Founder:	Shuji Ito and Takashi Matsuo
Location:	Chiyoda City, Tokyo, Japan

Background

Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a Japanese snack food maker. It was founded on 1949 30 April, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 2007 18 September. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.

1st Tag (1995-2007)

• 
  Opening variant
• 
  4x3 closing variant
• 
  16x9 closing variant

Logo:

• Opening: On a black background with a spotlight, the Calbee logo, which is the red word "Calbee", slides in from the left of the screen and stops in the center, with a shadow before the logo.
• Closing: On a white-gray gradient background, we see the Calbee logo. After a couple of seconds, both "e"s jump.

Variants:

• At the end of some commercials, the "e"s jump slower.
• On 16x9 commercials, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.

Technique: CGI or (in the case of the 16x9 version) 2D animation.

Music/Sounds:

• Opening: Just a whistling sound.
• Closing: A female choir singing "Calbeeee..." and 2 drum beats.

Availability: Extinct. Seen on commercials from the time. The opening variant appeared at the beginning of commericals until at least 1998.

2nd Tag (2007-2016)

• 

Logo: On a white-gray gradient background, brown Japanese characters fold in. They move up, leaving room for the Calbee logo, which folds in.

Technique: 2D animation.

Music/Sounds: A re-recorded version of the theme without the drum beats.

Music/Sounds Variant: A two-note guitar theme plays on Calbee commercials from 2007 to 2010.

Availability: Same as before.

3rd Tag (2016-2018)

• 

Logo: We simply see the Calbee logo on a white background.

Technique: None.

Music/Sounds: Same as the previous logo.

Availability: Same as before.

4th Tag (2018-)

• 

Logo: We see the Calbee logo over a scene of the commercial.

Variant: The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.

Technique: Live-action for the scene.

Music/Sounds: Same as the previous logos.

Availability: Current and common. Seen on newer commercials.

5th Tag (2022-)

Logo: We see the 2007-2015 logo inverted into white.

Variant: The position of the logo may vary. For instance, some commercials have the logo in the center of the screen.

Technique: Live-action for the scene.

Availability: Current and common. Seen on newer commercials.