Calbee: Difference between revisions
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Revision as of 02:24, 13 June 2023
LogoS4You
Captures by
LogoS4You
Editions by
TrademarkMagic04 and AUnnamedDragon
Background
Calbee, Inc. (カルビー株式会社, Karubī Kabushiki-gaisha) is a Japanese snack food maker. It was founded on 1949 30 April, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 2007 18 September. Another popular snack they sell is potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well-known in the United States.
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| 1st Tag (1995-2007) | 2nd Tag (2007-2016) | 3rd Tag (2016-2018) | 4th Tag (2018-2022) | 5th Tag (2022-) |
1st Tag (1995-2007)
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Opening variant -
4x3 closing variant -
16x9 closing variant
.jpeg)
.png)
.png)
Tag:
- Opening: On a black background with a spotlight, the Calbee logo, which is the red word "Calbee", slides in from the left of the screen and stops in the center, with a shadow before the logo.
- Closing: On a white-gray gradient background, we see the Calbee logo. After a couple of seconds, both "e"s jump.
Variants:
- At the end of some commercials, the "e"s jump slower.
- On 16x9 commercials, the closing variant's background is horizontally stretched to fit the aspect ratio. The Calbee logo is also flat and in a darker shade of red, and further away from the screen.
Technique: CGI or (in the case of the 16x9 version) 2D animation.
Music/Sounds:
- Opening: Just a whistling sound.
- Closing: A female choir singing "Calbeeee..." and 2 drum beats.
Availability: Extinct. Seen on commercials from the time. The opening variant appeared at the beginning of commericals until at least 1998.
2nd Tag (2007-2016)
.png)
Tag: On a white-gray gradient background, brown Japanese characters fold in. They move up, leaving room for the Calbee logo, which folds in.
Technique: 2D animation.
Music/Sounds: A re-recorded version of the theme without the drum beats.
Music/Sounds Variant: A two-note guitar theme plays on Calbee commercials from 2007 to 2010.
Availability: Same as before.
3rd Tag (2016-2018)
.jpeg)
Tag: We simply see the Calbee logo on a white background.
Technique: None.
Music/Sounds: Same as the previous tag.
Availability: Same as before.
4th Tag (2018-2022)
.jpeg)
Tag: We see the Calbee logo over a scene of the commercial.
Variant: The position of the logo may vary. For instance, some commercials have the logo at the bottom of the screen.
Technique: Live-action for the scene.
Music/Sounds: Same as the previous tags.
Availability: Same as before.
5th Tag (2022-)
.png)
Tag: Almost the same as the previous tag, but with the Calbee logo from the 2nd tag, complete with the slogan, and in white.
Variant: Again, the position of the logo may vary. For instance, some commercials have the logo in the center of the screen.
Technique: Same as the previous tag.
Music/Sounds: Same as the previous tags.
Availability: Current and common. Seen on newer commercials.
