Cathay Organisation (HK) Ltd.: Difference between revisions

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Revision as of 07:23, 6 February 2023

Background

Following the death of Dato Loke Wan Tho, the founder of the original Cathay Organisation in 1935, Motion Picture and General Investment Co., Ltd. was rebranded as Cathay Organisation (HK).

Contents

1st Logo (1965-1967)	2nd Logo (1967-1970)	3rd Logo (1968-1977)

1st Logo (1965-1967)

Logo: Superimposed over a Chinese carving is the company name in red Chinese text (above the screen and written backwards). Below it is a small stylized print version of the Cathay Building, similar to one in the 1st or 2nd MP/GI logo, with "CATHAY" on the left and "SCOPE" on the right, both in the blocky font.

Technique: None, really.

Music/Sounds: An oriental-sounding ditty.

Availability: Ultra rare due to current years some Mandarin/Cantonese films videos was deleted on YouTube, Youku and other sites due to copyright restrictions. It can be seen on early Cathay releases.

2nd Logo (1967-1970)

Logo: Over the red curtain background, we see the 2D version of the Cathay Building in black with the white outline, two big Chinese characters (again, written backwards), "CATHAY ORGANISATION (HK.)(1965) LTD." and the metallic ribbon banner model below with the Chinese translation of the company name, we then cross-fade to the smaller print version of the same picture, except the ribbon banner is in the different shape, with "CATHAY" on the left, "SCOPE" on the right and same Chinese translation of "CATHAY SCOPE" on the bottom.

Technique: The cross-fading transition.

Music/Sounds: See the 2nd MP/GI logo. On rare occasions, it uses the Union Film fanfare, which is used on the Cinematográfica Sotomayor S.A. logo.

Availability: TBA

3rd Logo (1968-1977)

Logo: TBA

Technique: TBA

Music/Sounds: TBA

Availability: TBA

Logo history

◄	Motion Picture and General Investment Co., Ltd.

Cathay Organisation (HK) Ltd.

@@ Line 1: / Line 1: @@
 {{PageCredits|description=Eric S. and Logohub|capture=Eric S.|video=Kaisen Looi, CosmosEarthManGalaxy, Moe Szyslak and revin hatol}}
+===Background===
-{{SeparateTOC
-|Motion Picture and General Investment Co., Ltd.|
+Following the death of Dato Loke Wan Tho, the founder of the original Cathay Organisation in 1935, [[Motion Picture and General Investment Co., Ltd.]] was rebranded as '''Cathay Organisation (HK)'''''.''
-{{ImageTOC
-|Cathay_Organization_(1955)_(Credit_-_Hong_Kong_Movie_Studios_ID_Channel).png|1st Logo (1955-1950s)
-|Cathay_Organization_(1950s,_color)_(Credit_-_Hong_Kong_Movie_Studios_ID_Channel).png|2nd Logo (1950s-1965)
-}}
-|Cathay Organisation (HK)|
 {{ImageTOC
 |Cathay_Scope_(1965)_(Credit_-_Hong_Kong_Movie_Studios_ID_Channel).png|1st Logo (1965-1967)
 |Cathay_Organization_(1969)_(From_-_A_Pearl_in_Command).png|2nd Logo (1967-1970)
+||3rd Logo (1968-1977)
 }}
-}}
-==Motion Picture and General Investment Co., Ltd.==
-===Background===
-The '''Cathay Organisation''', having the same [[Cathay Organisation (Singapore/Malaysia)|Singaporean]] origins as its main competitor Shaw Brothers, set its foothold in Hong Kong by establishing International Films Distributing Agency in early 1950s. In 1955, it took over [[Yung Hwa Motion Picture Industries|Yung Hwa Studios]] (永華片場) and rationalised its operations as '''Motion Picture & General Investment Co., Ltd.''', '''MP & GI''' for short.
-===1st Logo (1955-1950s)===
-[[File:Cathay Organization (1955) (Credit - Hong Kong Movie Studios ID Channel).png|center|350px]]
-{{youtube|id=https://youtu.be/E2l1F3NTNcI}}
-'''Logo:''' We see a big building (''The Cathay'' cinema, at the time was named ''Cathay Building'') standing firmly on the ground. The sky background appears cloudy. Below everything is the company name in Chinese, reading right-to-left. It starts out in dark, then it brightens to see more clear.
-'''Technique:''' The logo brightening.
-'''Music/Sounds:''' A somewhat mellow but triumphant orchestra fanfare.
-'''Availability:''' Very rare, due to current years some Cantonese films videos was deleted on YouTube due to copyright. Seen on Mandarin/Cantonese films from the company.
-===2nd Logo (1950s-1965)===
-<gallery mode="packed" heights="200">
-Cathay Organization (1950s) (Credit - Hong Kong Movie Studios ID Channel).png
-Cathay Organization (1950s, color) (Credit - Hong Kong Movie Studios ID Channel).png
-Cathay Organization (1950s, black background) (Credit - Hong Kong Movie Studios ID Channel).png
-</gallery>
-{{youtube|id=https://youtu.be/6zl0742PyMo|id2=https://youtu.be/_uRW1X1DAJE|id3=https://youtu.be/go97qNoJ1KM}}
-'''Logo:''' On a ground, we see the building zooming up (albeit in a redesigned form), with two big Chinese characters (written backwards), others under the building, and "MOTION PICTURE & GENERAL INVESTMENT CO, LTD". Unlike the last logo, the sky is bright here.
-'''Variant:''' Later on in it's life, the background was changed to a starry sky, and the building was redesigned.
-'''Technique:''' The zooming of the whole thing.
-'''Music/Sounds:''' A bombastic trumpet fanfare.
-'''Availability:''' See the last logo.
-==Cathay Organisation (HK)==
-===Background===
-Following the death of Dato Loke Wan Tho, the founder of the original Cathay Organisation in 1935, the company was rebranded as '''Cathay Organisation (HK)'''''.''
 ===1st Logo (1965-1967)===
@@ Line 90: / Line 49: @@
 {{YouTube|id=https://www.youtube.com/watch?v=sAf11xf5nX0&list=PLDsaUiquwSTQgEsKEHkWjwG0wq-5yAj8W&index=92}}
+{{Chronology|[[Motion Picture and General Investment Co., Ltd.]]}}
 [[Category:Hong Kong]]
 [[Category:Hong Kong film logos]]