Central Partnership

Background

Central Partnership is a producer and distributor of high-quality film and television products, and is the largest independent company in the Russian film industry. Founded in 1996 as a TV series distributor, Central Partnership soon branched out into cinema distribution (since 2000) and is now one of the top Russian distributors. Central Partnership also distributes Russian films, many of which are produced by the company itself.

1st Logo (2003-2011)

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Logo: We zoom through a sky full of cumulus clouds, with a mountain chain far away. When the camera flies into the cloud, we fade to another view, where the giant silver zeppelin is flying. The name "cENTRAL PARTNERSHIp" wipes itself aligned to the board of zeppelin with sparkles. The C and P look more bigger and stylized in comparison to the other letters. While the transport moves away, two silver letters CP (in the corporate futuristic font) zoom out, which reveals that everything is actually a reflection of CP, and reveal a print version of the logo, with an image of the zeppelin above the clouds, the words "CENTRAL" and "PARTNERSHIP" above, and the CP letters below.

Variants:

• The name is seen on either Russian or English.
• In Wolfhound, the skies are stormy and the flying zeppelin is crossed by a lightning bolts. Then it flows away to the right and the company name remains in the sky with the lightnings.

Technique: Zeppelin in CGI, the letters wiping. Very outstanding animation for a logo made in 2003.

Music/Sounds: A majestic fanfare with a crystal sound of wiping letters.

Availability: Can be seen in every release by CP. Many of them can be found on the worldwide market, especially Europe.

Legacy: This has beautiful CGI for the early 2000s.

2nd Logo (2011- )

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Logo: We zoom through a night sky, and the huge concentric city is seen below. A zeppelin flies towards us, lights on the lounge, and passes by. The clouds appears in the action. They clear off and we switch to the mountain chain with cumulus clouds and bright day, with an enhanced white zeppelin. Again, it quickly passes away, and the print version appears. It shows the stylized white zeppelin with the name written in Russian (or rarely, in English).

Variant: On Robo, the logo is still.

Technique: Everything in completely good animation.

Music/Sounds: An updated theme adapted from the 1st logo, enhanced with drums and bells.

Availability: Introduced in late 2011, it was seen on TV shows, films and newer DVD's and Blu-rays released by CP in Russia, but now it's no longer used as a home video brand.

Legacy: Another impressive animated effort and successor for the previous logo.