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Opening Variant
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"Presentation" Variant
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"Production" Variant
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1982 Copyright Variant
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1983 Copyright Variant
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** A version of the 1988 animated logo with the words "A CENTRAL PRODUCTION FOR CHANNEL FOUR" also exists.
** A version of the 1988 animated logo with the words "A ZENITH PRODUCTION FOR CENTRAL" also exists as well, which was seen on ''Inspector Morse'' from 1989.
*
** Another 1989 variant which features the flatter looking Central cake logo and the words "CENTRAL FOR" and the 1989 ITV logo appearing below also exists which was seen on movies and imported programmes.▼
** A filmed variant also exists on the 1989 version of the logo, which appears on some drama programmes until 1992. It was also strangely seen on original airings of some episodes of ''The Dreamstone'' as well.▼
* Beginning in early 1990, a still version of the 1988 Central ident is used, but with the cake smaller and the fourth and fifth blocks of the cake logo are also recoloured from light green and light blue to green and blue, respectively.
▲** A filmed variant also exists on the
* As with other ITV logos, "PRODUCTION" may be replaced with 'PRESENTATION" or "PROGRAMME".
* The 1989 ITV logo also appears underneath either the "A CENTRAL PRODUCTION FOR", "A CENTRAL PROGRAMME FOR" or "A CENTRAL PRESENTATION FOR" notice on networked programmes.
* Beginning in 1993, the Central cake logo is larger and more colourful, which appears on the 1994 series of ''Blockbusters'', 1994 episodes of ''Family Fortunes'', ''The Upper Hand'' (season 6), ''Soldier Soldier'' (season 4) and also on the original 1994 airing of the ''Mr. Bean'' episode "Back to School, Mr. Bean", respectively, among others. However, some programmes such as ''Sharpe's Company'', ''Sharpe's Enemy'' and ''Sharpe's Honour'' continued to use the
▲* Another variant which features the Central cake logo and the words "CENTRAL FOR" and the 1989 ITV logo appearing below also exists which was seen on movies and imported programmes.
▲* Beginning in 1993, the Central cake logo is larger and more colourful, which appears on the 1994 series of ''Blockbusters'', 1994 episodes of ''Family Fortunes'', ''The Upper Hand'' (season 6), ''Soldier Soldier'' (season 4) and also on the original 1994 airing of the ''Mr. Bean'' episode "Back to School, Mr. Bean", respectively, among others. However, some programmes such as ''Sharpe's Company'', ''Sharpe's Enemy'' and ''Sharpe's Honour'' continued to use the 1989 version of the logo.
* A superimposed version of the 1993 variant of this logo with the words "A CENTRAL PROGRAMME" also exists, which was seen on ''Central Weekend Live''.
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* The filmed version of the 1988 animated logo appears on ''Woof!'' and ''Press Gang'' (both seasons 1 only), respectively, among others.
* The 1988 animated "Central Production" variant of this logo also appears on ''God, The Universe and Everything Else'' (1988), ''Blockbusters'', ''Gardening Time'' and ''Playbox'', and was also seen on the original 1989 airings of both ''Huxley Pig'' (Season 1 only) and ''Bangers and Mash'', and the final edition of ''Central News at Six'' (South Edition), respectively, among others.
* The
* The
* The
* Also found on some ''Inspector Morse'' tapes by BFS Video, as well as a Cineplex Odeon/MCA VHS of ''Woof!''.
* Challenge airings of ''Blockbusters'' also has the
* VHS and DVD releases of ''The Dreamstone'' also feature this logo, though on the DVD releases of the show's first-two seasons (which had [[FilmFair]]'s involvement), the length of time the logo stays on after the credits end is shortened for the 2004 [[DHX Cookie Jar|Cookie Jar Entertainment]] logo.
* Current prints of ''Sharpe's Eagle'' and ''Sharpe's Company'', ''Sharpe's Enemy'' and ''Sharpe's Honour'' also have it still intact, although current prints of ''Sharpe's Rifles'' plaster it with the [[ITV Studios Global Entertainment]] logo.
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This is the production arm of Central Television, formerly ATV.
Logo:
Variants:
Technique: None.
Music/Sounds: The ending theme of the programme or none.
Availability:
Logo: The moon's rainbow shading is more blended and detail and the logo is now against a black background.
Variants:
Technique: None.
Music/Sounds: The ending theme of the programme or none.
Availability:
Logo: Same as the 1988 Central ident until September 1, 1989.
Variants:
Technique: None, or CGI for the 1988 animated logo.
Music/Sounds: Same as the 1988 Central ident until September 1, 1989.
Music/Sounds Variants:
Availability:
Logo: On a purple background with moving dark shaded shapes, the cake symbol is formed through a rotating black sphere, which crossfades into said logo. It then rotates and lays flat on the ground, followed by "CENTRAL", while parallel to the object, slides in and rests on top of the cake symbol. Underneath, "A CENTRAL PRESENTATION" fades in and then it, alongside the logo, fades out.
Technique: CGI.
Music/Sounds: A funky percussion soundtrack accompanied with an announcer.
Availability: Only seen on original Central airings of various movies from this period such as An Officer and a Gentleman.
Logo: On the same grey marble background as the 1995 Carlton UK Productions logo, the cake, now with added shading, is above "A Central Programme"
Variants:
Technique: None.
Music/Sounds: The ending theme of the programme or none.
Availability:
Logo: The logo from before is now against the same blue cloudy background as the 1997 ident and the text now simply reads "Central programme".
Variants:
Technique: None.
Music/Sounds: The ending theme of the programme or none.
Availability:
Logo: Same as the 1996 Carlton Productions logo but with said company's name replaced with "CENTRAL".
Variants:
Technique: None.
Music/Sounds: The ending theme of the programme or none.
Availability:
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Central Productions |
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